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What is Talu?

Getting real insights from your marketing data is hard. Talu makes it easy, with a simple online tool, providing better insights for better marketing.

It all begins with a story. Talu quickly builds well-crafted, beautifully designed stories (reports) from your data without the complexity of spreadsheets and convoluted reports.

Talu does all the complicated work. You get a beautiful, readable report – your story. Talu brings all your various data silos (web, social, email, etc) together, runs the numbers, and outputs easily digestible information relevant to your business.

Your story goes beyond just a pretty report. The real power of Talu is harnessing your data to provide insights for better marketing. Talu is your in-house analytics expert, helping you elevate your business.

Talu currently scores 50/100 in the Analytics category. This is based on press buzz (26/100), and other relevant information on Talu gathered from around the web.

The score for this software has declined over the past month. What is this?

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Talu Product Overview

  • Beautiful responsive design that works just as well on a phone as it does on the desktop.

  • Web-based app that works in all modern browsers.

  • Unlimited free stories during 30-day Free Trial.

  • Easy, free sharing of stories with anyone you choose.

  • Story types for social media, web traffic and campaign tracking, with more on the way.

  • Human-readable marketing analytics stories (reports) that provide better insights for better marketing.

Languages Supported: English

Analytics Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Analytics software for business. Published in February 2024.

Businesses today gather large volumes of data, ranging from customer information to something as basic as the client location. The process of converting the data into actionable information is called analytics. Analytics software analyzes each bit of data y...


Talu Pricing Plans

Other pricing information:

30-day Free Trial, starting at$39/mo + $10 for each additional story (report)
Agency pricing/white-label in development.

Plans starting from: $39.00/month Credit card required: No

Talu FAQs

Who are the main user groups of Talu?

Our users are in-house marketing teams, digital marketing consultants, business owners interested in improved marketing results and marketing agencies providing services and reporting to their clients.

What is Talu generally used for?

Talu provides visibility to efforts and surfaces insights for better marketing.

What platforms does Talu support?

Talu is a responsive web app that works beautifully on devices of all screen sizes and operating systems, from desktop to tablet to phone.

What are some applications Talu is commonly used in tandem with?

It is commonly used in tandem with social media and web data sources, such as Facebook, Twitter and Google Analytics. Talu provides the reporting and insights to then use other tools like Hootsuite and Spredfast to improve marketing efforts.

Does Talu integrate with any other apps?

Currently, Talu integrates with the APIs of Google Analytics, Facebook and Twitter, with ongoing plans to add more channels like Instagram, LinkedIn, Pinterest, etc. We are also exploring integrations with other SaaS-based reporting tools to create a larger suite of integrated digital marketing services.

Does Talu offer an API?

Currently we do not have an open API, but this is in our product roadmap.

Does Talu offer multi-user capability (e.g. teams)?

Yes, teams can use Talu through use of a D-list email account. Organizations (companies) and multi-user support are in the product roadmap.

Does Talu offer guides, tutorials and or customer support?

Yes, we have email and in-app messaging support channels built into Talu. Additionally, we are building a library of web-based and video-powered tutorials and help.

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