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What is Looker?

Looker is a complete data platform that offers data analytics, exploration and insights to every function of a business.

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

How Looker works in 5 simple steps:
1. Connect Looker to any relational database, like Amazon Redshift or Google BigQuery.
2. Let Looker automatically generate a data model from your schema.
3. Embellish the data model with custom dimensions and measures that reflect your company’s unique business logic.
4.Give all your users—technical and non-technical—access to Looker to answer their own questions through reports, dashboards or just exploring the curated environment you have built.
5.Relax as Looker translates their business questions into performant (and dialect-specific) SQL.*

Looker currently scores 89/100 in the Business Intelligence (BI) category. This is based on user satisfaction (88/100), press buzz (58/100), and other relevant information on Looker gathered from around the web.

The score for this software has improved over the past month. What is this?

Regional Restrictions: Only currently available in English.

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Looker Review

Editors' Review by the Business Intelligence (BI) Software Review Team

Looker is a web-based business intelligence (BI) software solution designed for medium to large businesses that wish to take full advantage of the expertise of their data analytics team.

The platform is primarily geared towards data exploration and analytics. It is capable of helping businesses capture and analyze data collected from different sources so they can make data-driven business decisions.

Looker offers a web-based interface that analytics teams and business intelligence professionals can utilize to make the core processes of data-discovery, collection, and analysis a lot more efficient.

Looker Features

Looker is a cloud-based business intelligence platform that provides an intuitive approach to data exploration and analysis. The solution provides a robust interface for businesses and analytics teams to utilize, affording the ability to properly evaluate various elements relevant to their business. This includes analyzing supply chains, interpreting customer behavior, quantifying customer value, evaluating distribution processes, and marketing digitally.

The software solution has a “view source” function, which enables users to easily identify and understand how the data they’re collecting and consuming is being manipulated. Customizable graphs, charts, and reports are available for teams to use when presenting data and insights through the Looker dashboards. Moreover, all dashboards can be further delved into for more comprehensive queries, as well as to discover valuable data in multiple layers.

Looker’s data-modeling language provides users with the ability to accurately define various data metrics and explore relationships among different data sets. The storytelling feature, which comes built-in with the cloud-based BI platform, makes it possible to present data analysis to stakeholders and decision makers via comprehensible and data-rich visualizations.

Looker has been clearly designed in such a manner that you are able to create and share reports quickly and without difficulty. This means other teams in your organization have the ability to share their reports and analysis on the fly, making the flow of information within your company more efficient. When used to its full potential, Looker has the power to help businesses handle their data more effectively in order to promote an information-driven decision-making process.

By utilizing a versatile and user-friendly language known as LookML, your in-house data experts and analysts will have the ability to develop minor applications that only add to the effectiveness of your data exploration efforts.

The LookML syntax is designed to help simplify the developmental processes of robust models for any company, while also making sure to improve the capabilities of SQL. Looker helps to minimize the time and resources spent coding queries on an ad hoc basis and setting up advanced BI solutions, or to eliminate such time-consuming processes altogether.

how Looker works 5 simple steps platform webpage screenshot

Looker Benefits

Looker is a data-discovery platform that facilitates the decision-making process for businesses by providing access to real-time intelligence. Regardless of the size of the data being collected and analyzed, the process can be done within Looker’s built-in database and browser-based platform. Looker Analytics seamlessly integrates with any SQL database or data warehouse solutions like Amazon Redshift and Greenplum.

Looker BI software solution is designed for optimum functionality and usability. The web-based platform effectively addresses the needs of medium to large business enterprises and even small startups in certain cases. The following are a few key reasons why Looker is worth considering when you’re looking for a good business intelligence software solution.

Highly flexible LookML language

When using Looker, your team of data analysts is able to use a flexible and easy-to-learn language known as LookML in order to design and create small applications to complement the data exploration process and make it more efficient and powerful.

The syntax of LookML language helps to simplify the development of robust models for essentially any organization as well as enhance the capabilities of SQL. Looker’s language-based approach allows for faster execution of queries and performance optimization.

Clean, easy to understand layout and visualizations

Looker has a clean and easy to understand layout, allowing for a much smoother data exploration and acquisition process. All core functions pertaining to data exploration are located on the left-hand side menu, including the settings. This means everything you need, every activity or function, is collected in a single location for ease-of-use and efficiency.

For the design and creation process of visualizations, you have a special data scheme where you simply utilize the drag-and-drop function to add or remove specific elements, as well as assign key roles like Administrators, Developers, and Users. A unique mapping tool is also on hand for less knowledgeable or inexperienced users to help them prepare rather advanced and technical visualizations.

It is easy to use

One of the main selling points of Looker, as a web-based BI software solution, is ease of use. The platform is designed to be as user-friendly as possible. Your data analysts don’t have to be extremely knowledgeable or have extensive experience with SQL or any other programming language to effectively manage workflows, especially since most operations in the platform essentially boils down to a singular, highly intuitive code.

Using Looker BI software solution doesn’t involve complex coding. And getting into the data across interactive charts and tables is relatively simple. Moreover, the web-based platform comes with self-service features like creation of dashboards and visualizations, filtering, and pivoting.

Solid and effective collaboration features

The feature-rich platform allows for seamless collaboration among users, which is especially beneficial for companies employing a team of data analysts and professionals. The collaboration features are easily accessible on any browser or mobile device. This means every team member may contribute and get notified of any changes or progress to the project anywhere and anytime.

Reliable tech support team

Aside from a feature-rich platform and a self-service database, Looker also offers a tech support team. You can ask for assistance or contact their support team via phone, email or by sending a ticket directly from the web-based platform.

Looker data analytics for all homepage image screenshot

Looker Pricing

SMB and enterprise pricing for Looker BI software solution is available upon request. Pricing information and plan options have not been made available to the public. You may visit the Looker official website and contact them directly for pricing details or to ask for a quote. You may also request for a demo from their website.


Looker is a fairly decent self-service BI software solution. It is packed with a variety of robust features and it’s easy to use. The web-based platform comes with strong collaboration tools and functionalities that make it a suitable, if not perfect, data-discovery and exploration solution for medium- to large-sized enterprises.

Looker is quite capable of unifying SQL and big data management across the board. However, although its features cater to small businesses and startups with relatively smaller teams, the pricing might be a bit outside the budget range of the majority of smaller organizations. But then again, you’ll never know until you contact the company for a quote.

Business Intelligence (BI) Market Radar

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Looker Product Overview

  • A data platform for all.

  • A powerful data platform that's easy for everyone to use.

  • Business intelligence, big data analytics, or a 360 view of your customers. Whatever you need, Looker can help. Talk to our data experts.

Languages Supported: English
Regional Restrictions: Only currently available in English.
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Business Intelligence (BI) Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Business Intelligence (BI) software for business. Published in May 2024.

Every business gathers some raw data. Business intelligence (BI) is the process of converting that data into information the business can use for decisions making purposes. BI solutions provide you insights into business performance, commonly focused on mea...


Looker Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Big Data
  • Brand Management
  • Calendar Management
  • Contact Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Mining
  • Data Visualization
  • External Integrations
  • Forecasting
  • History/Version Control
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Bug Tracking
  • Financial Analysis
  • Resource Management
  • Cloud Deployment
  • Static Analysis
  • Data Conversion
  • Net Promoter Score
  • Report & Compliance
  • Software Integration
  • Gap Analysis
  • Process Reporting
  • Workflow Management
  • Release Management
  • Test Management
  • Dashboards
  • Reports
  • Visualization
  • Design Templates
Looker Pricing

Looker Pricing Plans

SaaS monthly based / Annual contract

  • Free 21 Day Trial

Plans starting from: $6,000.00/month Credit card required: No

Looker FAQs

Does Looker offer guides, tutorials and or customer support?

In addition to a dedicated support analyst and success manager, Looker offers a documentation library and discourse community to post questions, tutorial videos, etc.

There is also in-app live chat where you speak to one of our technical analysts between business hours.

Does Looker offer multi-user capability (e.g. teams)?

Looker offers user attributes and privacy settings to allow for permissions.

While intended as an organization-wide solution for all of your data needs, Looker offers specific applications developed for departments or specific verticals that are a compilation best practices.

What are some applications Looker is commonly used in tandem with?

Any relational database.

Looker is also great to pair with a predictive analytics tool such as Python or R.

Does Looker integrate with any other apps?

Looker connects to any relational datastore such as mySQL, Google BigQuery, Amazon Redshift, etc.

Looker has over 44 Technology Partners and 50 Systems Integrator and Consultant partners.

Does Looker offer an API?

You can use the Looker API with any programming language or application environment that can make HTTPS requests and process JSON responses.

You can also embed Looker visualizations and explores into any website and give limited feature availability to clients, customers, or data digesters.

What platforms does Looker support?

Looker supports:

  • Chrome
  • Firefox
  • Edge
  • Safari
  • Internet Explorer (version 11)

Looker supports the current and previous major releases of Chrome, Firefox, Edge, and Safari. Each time a new version is released, we begin supporting that version and stop supporting the third most recent version.

What is Looker generally used for?

Exploring and acting on data insights.

Who are the main user groups of Looker?

All business and technical employees.

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