What is Buffer?

"Buffer simplifies social media sharing and message scheduling to increase the time you have to make and curate great online content."

Buffer is a tool to collate and share online content throughout your social media channels.

A clean, cheap and user-friendly social media marketing tool, Buffer allows you to schedule posts across multiple channels, driving traffic and increasing engagement with target audiences.

Buffer scored 89/100 in the Social Media category. This is based on user satisfaction (96/100), press buzz (69/100), recent user trends (falling), and other relevant information on Buffer gathered from around the web.

The score for this service has declined over the past month. What is this?

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Buffer Product Overview

  • Share on 10 Social Profiles: Share easily across all your Twitter profiles, Facebook pages, Facebook profiles and LinkedIn accounts.

  • Team Members: Allow a co-worker to simultaneously manage your Buffer social media profiles.

  • Detailed Analytics: Get detailed analytics and insights on posts from aggregated statistics, comparisons and more.

  • Up to 100 posts and tweets in the Buffer: Add up to 100 posts and tweets to ensure you never have to nag again!

Languages: English
Software Buyer Guide 2019

Social Media Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select Social Media software for business. Published in March 2019.

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understa...


Buffer Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring

Buffer User Reviews

Average User Rating:
4.8/5 based on 5 user ratings.
Your Rating:
User profile picture

Easy management of social networks

// Manager of Sales at Ralph Lauren

What do you like about Buffer?

What I like the most is the ease that I have of doing great functions with such simple steps. I can program the publications in the different social networks that I use, I can also publish content from the page where I am, all with the Buffer facility. It is affordable and has a high accessibility range. It is so simple and quick to use it. Its API is very good, intuitive and easy to use, I have all the tools I need within reach.

What do you dislike about Buffer?

Everything is fine with Buffer but I present small inconveniences with the general functions with a focus on each social network, which each presents different difficulties. For example Twitter can mark the programming of all my tweets as spam, but it is not, I only do it for the different accounts that I manage. As this also happen limitations with Facebook and Instagram that can make the work more tedious.

What have you been using it for and what problems did Buffer solve?

It is a really useful tool, which saves a lot of time invested and with this it decreases the large amount of work involved in marketing management in different social networks. Now one or two people can handle it quickly and easily.
Keeps the work in order and benefits us significantly in the communication between the team and our customers.

Ease of use
Value for money
Customer service
User profile picture

// Sales Champ at Crozdesk

I'm not sure how valuable Buffer is for personal use, but as a marketer at a company that runs a lot of social media channels, I can tell you it is an indispensable tool for us.

You get to schedule your posts to get the optimum times for your audience and Buffer's browser extension saves a lot of time, as you can share content from any page and on the go.

We also found the 'suggested posts' very useful. Buffer has an algorithm that searches trending posts and filters the ones that seem to be relevant to you, so that you don't have to do the work of finding the articles.

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