Critique


What is Critique?

"Reputation management software crafted for different properties to manage their online reviews. It collects, track, monitor and responds to all the reviews from one place."

Critique, an online reputation management system by eZee manages all the reviews across the web and fortify the digital reputation of the properties.

Critique will bring the reviews from the travel websites like TripAdvisor, Booking.com, Trivago and many more to which the hotel is connected with under one roof. The users can track the sources of the reviews too, thereby can get an overview of sites bringing more or fewer reviews.

The system provides deep insights into the services which are preferred by the guests and which are not. The user can then work accordingly on the weak points. One can mail the reviews directly from the system itself. Additionally, sentiment analysis can be performed to gauge the guest’s behaviour.

The users will get a notification for new reviews once a day. The system also lets the user translate the review in the desired language. Furthermore, the user can bifurcate the reviews as per the actions are taken on it. This will keep the reviews organized effectively.

A detailed graphical representation to inspect every parameter of your hotel in a form of graphical representation. This will help you to have distinct and detailed understandings of your hotel’s various parameters have improved or worsened according to reviews received.

Critique is hence a one-stop solution which encompasses several ways to expertly manage reviews for hoteliers.


Critique scored 79/100 in the Reputation Management category. This is based on press buzz (37/100), recent user trends (rising), and other relevant information on Critique gathered from around the web.

The score for this software has improved over the past month. What is this?

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Critique Product Overview


Languages: English, French, Portuguese, Russian, Chinese, Japanese, Hindi, Swedish, Dutch, German

Critique Features

  • Analytics
  • API
  • Brand Management
  • Calendar Management
  • Contact Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Feedback Management
  • Google Apps Integration
  • Multi-Site
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Softphone
  • Social Media Monitoring
  • Sentiment Analysis
  • Review Monitoring
  • Net Promoter Score

Critique FAQs

What platforms does Critique support?

It is a cloud-based software, and can be used in any Mac, Windows or Linux computers, with a working internet connection on latest IE, Mozilla or Chrome browser.

Who are the main user groups of Critique?

This software is mainly used by Hotels, Hotel chains, Hostels, Resorts, Serviced Apartments. Guest houses, Vacation rentals and B&Bs.

Does Critique integrate with any other apps?

No, this service does not integrate with any other apps.

Does Critique offer multi-user capability (e.g. teams)?

Since this product cannot be used as a stand-alone product, and can be only used with our hotel software, booking engine or a channel manager, the number of users using these systems will be able to access this service. In short, yes, this service offers multi-user capability.

What is Critique generally used for?

Our hotel reputation management software is used to manage a hotel’s all online reviews from one place. With this system, a hotelier can monitor and respond to all reviews. You can also perform sentiment analysis of all ratings and reviews, as well as competitor analysis.

Does Critique offer an API?

No, we do not offer an API.

What are some applications Critique is commonly used in tandem with?

It is commonly used with our cloud-based hotel management system eZee Absolute, online booking engine eZee Reservation and hotel channel manager eZee Centrix.

Does Critique offer guides, tutorials and or customer support?

Yes, We provide 24*7 customer support, video tutorials and also a dedicated account manager. Though, we don’t offer a dedicated guide for this service.

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