PARKLU is the premiere KOL relationship management platform helping brands around the world reach consumers in China. Our platform brings together brands, KOLs and MCNs.
PARKLU enables you to establish relationships with premier Chinese KOLs, launch large-scale campaigns, and use data-driven analytics to measure real-time results. Here's some of the things our platform can do for your brand:
Analytics: PARKLU seamlessly integrates analytics to help you quantify your brand’s impact. Our dashboard makes it easy to determine KOL media value and engagement. From share of voice to competitive bench-marking, we have the data you need to bolster your success in the China market!
Campaign Setup: Campaign briefs can be easily customised, giving you the ability to set guidelines, provide post inspiration, and approve content before it’s posted. Want some advice? Our platform subscription includes dedicated account managers to advise you on your campaign strategies.
KOL Engagement: Receive hundreds of KOL applications to your campaign within 24 hours. Our community of KOLs is always growing daily, ranging from micro to top-tier influencers. Verified KOLs explore brand collaborations available on PARKLU’s mobile app and WeChat mini program.
KOL Selection: KOLs interested in your campaign will be displayed on your account dashboard. Use individual KOL metrics to decide which KOLs are best for your campaign! When you think you’ve found the perfect group of KOLs, confirm your influencer collaborations through our platform.
KOL Confirmation: We let you negotiate payment directly with KOLs to ensure full transparency in pricing. After finalising costs, PARKLU will invoice you for the campaign, holding influencer payments in escrow until the campaign is complete.
Campaign Activation: Keep tabs on posts your influencers make, and review draft posts before they go live. Want to encourage a certain creative direction? Coordinate with KOLs and provide them with the content inspiration they need.
Reporting and Tracking: After your campaign finishes, our all-in-one dashboard provides you with a quantitative summary of results. Evaluate campaign performance through audience engagement, and determine which KOLs performed best for your brand.
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
PARKLU currently scores 76/100 in the Influencer Marketing category. This is based on press buzz (38/100), recent user trends (falling), and other relevant information on PARKLU gathered from around the web.
| The score for this software has stayed the same over the past month. What is this? |
Product recommendations, vendor rankings, market overview and tips on how to select Influencer Marketing software for business. Published in May 2024.
Influencer marketing software helps organizations find, develop and nurture relationships with social media influencers. Influencer marketing platforms are used to discover influencers who can promote branded products and content to their followers. These ...
FREE DOWNLOAD Influencer-Marketing-Software-Buyer-Guide-2018.pdfAbsolutely. PARKLU's Client Success and Campaign Services divisions are always available to assist you with any questions you may have about using the platform.
PARKLU specialises in helping brands that wish to enter and develop in the consumer market of China.
PARKLU's platform covers all of the major social media platforms in China, including but not limited to:
More platforms are constantly being added.
PARKLU's KOL relationship management platform helps brands plan and execute their KOL marketing campaigns in China
