"Yume offers a professionally produced advertising marketplace across desktop, mobile, tablet and connected TV environments."
The Yume marketplace includes a variety of professionally produced content across a range of Internet-connected devices. It is the provider of digital video brand advertising solutions, where each partner, prior to joining must meet the compliance with IAB standards.
The platform manages first-party data collected through SDKs, utilizing them in the production of the most effective digital brand advertising targeting. It is able to find and retarget the audience that is sufficiently brand receptive and is most likely to respond to brand messaging.
Yume takes into consideration all changes in consumer viewing behavior, redefining old-fashioned TV brand advertising by utilizing the science and digital technology. This is the solution that places focus on multi-screen video ads, trough its SDK, embedded into applications, video players, and consumer electronics, that runs seamlessly across various screens.
Scalable Video Ad Management
Video Ad Management with Audience Insights
Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in July 2019.
These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...FREE DOWNLOAD Advertising-&-Affiliate-Software-Buyer-Guide-2018.pdf
Support: Knowledge Base, Online Support, Phone Support.
Main users of YuMe are brands and premium publishers.
Platform supported: Desktop devices, Connected TV, Android, IOS, Mobile Web, Windows Phone.
YuMe offers API.
This service is generally used for digital video brand advertising.