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What is YuMe?

"Yume offers a professionally produced advertising marketplace across desktop, mobile, tablet and connected TV environments."

The Yume marketplace includes a variety of professionally produced content across a range of Internet-connected devices. It is the provider of digital video brand advertising solutions, where each partner, prior to joining must meet the compliance with IAB standards.

The platform manages first-party data collected through SDKs, utilizing them in the production of the most effective digital brand advertising targeting. It is able to find and retarget the audience that is sufficiently brand receptive and is most likely to respond to brand messaging.

Yume takes into consideration all changes in consumer viewing behavior, redefining old-fashioned TV brand advertising by utilizing the science and digital technology. This is the solution that places focus on multi-screen video ads, trough its SDK, embedded into applications, video players, and consumer electronics, that runs seamlessly across various screens.

YuMe scored 76/100 in the Advertising & Affiliate category. This is based on user satisfaction (100/100), press buzz (43/100), recent user trends (falling), and other relevant information on YuMe gathered from around the web.

The score for this software has declined over the past month. What is this?

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YuMe Product Overview

  • Scalable Video Ad Management

  • Video Ad Management with Audience Insights

  • Ad Visibility

  • Brand Safety

  • Cross-Screen Compatibility

  • Premium Publishers

  • Placement Quality

  • Interactive Ads

  • Audience Targeting

  • Analytics Optimization

Languages: Spanish, French, English

Advertising & Affiliate Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in July 2019.

These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...


YuMe Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe


Does YuMe offer multi-user capability (e.g. teams)?


Does YuMe offer guides, tutorials and or customer support?

Support: Knowledge Base, Online Support, Phone Support.

Who are the main user groups of YuMe?

Main users of YuMe are brands and premium publishers.

What platforms does YuMe support?

Platform supported: Desktop devices, Connected TV, Android, IOS, Mobile Web, Windows Phone.

Does YuMe integrate with any other apps?


Does YuMe offer an API?

YuMe offers API.

What is YuMe generally used for?

This service is generally used for digital video brand advertising.

YuMe User Reviews

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