This type of software allows SMEs to create, publish and update their own blog, often for content marketing or inbound marketing purposes. These products typically provide a number of design template options; some even offer customizable design templates. Depending on your blogging goals, you may need a blog authoring software for sharing your social media posts, newsletters, articles or one that is more suitable for creating and publishing presentations, white papers, magazines, case studies, and reports. Some important features to consider include drag & drop visual editors, the ability to publish content in different categories, the ability to communicate with team members, and how easily you can add text, graphs, charts, videos, images, etc.



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