Search engine marketing (SEM) software solutions, the parent to search engine optimization (SEO) software solutions, help businesses to increase their visibility on search engine results pages, including through paid advertising. Implementing SEM software can enhance the click-through rate and quality score of search ads, as well as assist with bid management. SEO software can help you achieve the same goal through organic ranking enhancement. Download the free SEO & SEM software buyer’s guide for an in-depth look into the vendor landscape and find out what exactly the top products are on the market. You will also benefit from actionable insights into differentiating between the various types of products to choose one that will work best for your specific marketing needs.