Review of ActiveCampaign marketing automation software and CRM solution
ActiveCampaign is an integrated marketing automation and customer relationship management (CRM) software solution developed for small- to medium-sized businesses in various industries. It combines different elements of business marketing into one cohesive and easy-to-use platform loaded with a plethora of features.
Although the software solution is rooted in email marketing, it has evolved into a comprehensive marketing software and CRM solution designed to help SMEs and organizations not just with building their contact lists, but also to create professional emails, manage campaigns effectively, monitor customer behavior and measure the performance of their marketing campaigns and strategies.
ActiveCampaign at a glance
With this marketing automation and CRM software, marketers can effortlessly create professional and engaging emails, leverage social media as a viable marketing strategy and gather complete and accurate information about their contacts. The service also enables users to tap into marketing automation technology, which was previously unattainable for the majority of small business owners and entrepreneurs.
ActiveCampaign offers a packed suite of well-designed programs meant to help you, the business owner, grab the attention of your target audience, engage potential customers and convert them into loyal paying patrons.
The solution provides users with a sundry of useful tools designed to make marketing and CRM easier and much more efficient, from acquiring new contacts all the way to the post-sale processes. The platform provides its users great value in various aspects of marketing and business management.
The benefits of ActiveCampaign
One of the best aspects of ActiveCampaign is it can seamlessly integrate with more than 150 applications and existing services, ranging from accounting applications to analytics. Here are a few of the core benefits of ActiveCampaign that makes the software solution the ideal choice for most businesses:
User-friendly automation builder
When it comes to marketing automation, a lot of marketers and small business owners are reluctant to utilize the automation programs available to them simply because it’s confusing or too difficult to use. This is not the case with ActiveCampaign and its intuitive automation builder.
The system’s automation builder works as a drag-and-drop flowchart tool that allows users to create robust automations effortlessly and conveniently with minimal training. It is specifically designed to facilitate the work you’re trying to accomplish instead of getting in the way because of complex technicalities.
Event tracking capabilities
The Event Tracking feature allows users to determine specific actions your contacts have taken as they are communicated directly to the system. The information taken from these actions are then leveraged to create highly personalized marketing campaigns. This allows users to be more proactive in their marketing approach.
Sales CRM function
The user-friendly automation programs that come with ActiveCampaign are not limited to marketing automation alone. In fact, the utility of these tools extends further into customer relationship management (CRM). The goal is to have a seamless transition from marketing processes all the way to sales.
Email split testing feature
ActiveCampaign comes with an advanced email split testing feature that enables users to test various elements in their email marketing, such as sender information, subject lines and email content. Send out different email versions to see which ones work and which ones don’t. The winning version, of course, is what you send out to the rest of your contacts.
Advanced lead scoring capability
Having the ability to create unlimited lead scores with unlimited rules provides users the flexibility and control they need in order to prioritize specific leads for any criteria. The lead scores can be utilized to initiate marketing automations that are distributed to the sales team.
ActiveCampaign Pricing Plans
ActiveCampaign offers four reasonably priced subscription packages paid on a monthly basis.
ActiveCampaign Lite – $17 per month
- Unlimited sending
- Email marketing
- Send newsletters
- marketing automation
- Chat and email support
- Up to 3 users
ActiveCampaign Plus – $49 per month
- All Lite features
- CRM with sales automation
- Contact and lead scoring
- Custom user permissions
- Custom domain
- Custom branding
- One-on-one training
- SMS marketing
- Up to 25 users
ActiveCampaign Pro – $99 per month
- All Plus features
- Site messaging
- Attribution
- Up to 50 users
ActiveCampaign Enterprise – $149 per month
- All Professional features
- Custom mailserver domain
- Dedicated account rep
- In-depth onboarding
- Free design services
- Free social data
- Phone support
- Uptime SLA
- Unlimited users
*If you opt for an upfront payment for one year, you will be eligible for up to 15% discount.
*ActiveCampaign offers up to 20% discount for non-profit organizations.
*Visit the vendor’s official website or contact them directly for more info on the price rates.
Conclusion
ActiveCampaign comes with a wide range of features that enhance its overall value and utility. Much of its programs are invaluable in the marketing automation and sales CRM processes. If you find that your business is lacking in these areas, you should definitely check out ActiveCampaign.