What is Picnic?

"Best-in-class gamified enterprise engagement, loyalty and recognition instantly turns any CRM, website, or application into a gamified, richly-interactive experience."

PUG’s award-winning Picnic™ Customer Engagement Hub is a complete platform solution that integrates with enterprise systems to instantly turn any CRM, website, application, loyalty program or marketing app into a gamified, richly-interactive user engagement experience. Trusted by top brands around the world such as Kotex, NewEgg, Honda, Kimberly-Clark, CityExpress, and Sisal, Picnic™ is the recognized leader in responsive community engagement.

Designed by renowned game designer Steve Bocska, Picnic™, Picnic™ is powered by a robust, configurable back-office system that makes it easy to define, gamify and reward a wide range of complex customer actions--both online and in the real-world. Picnic’s™ sophisticated community segmentation capabilities analyzes a customer’s underlying behaviors and preferences to determine and present the “next best actions” to them. But unlike other “next best action” solutions, Picnic™ threads recognition tiers and status rewards throughout to foster a deep sense of prestige and loyalty. An intuitive and friendly Command Center makes administration, changes, and updates possible in real-time, while extensive reporting modules create business intelligence reports that uncover the secret world of user engagement psychographics, helping you understand and motivate your communities more effectively to inform your strategic decision-making.

Since 2008, PUG’s Picnic™ Customer Engagement Hub has been the only next-generation enterprise solution built from the ground up capable of supporting the most demanding enterprise needs and capable of delivering:

  • advanced gamified engagement and motivation to create communities that are more involved, committed, and loyal
  • scalable and fully configurable cloud-based platform supports all your customer engagement needs
  • integration with enterprise platforms such as Microsoft Dynamics 365 and data warehouses to amplify their value
  • sophisticated questing and purposeful activities drive customers successfully toward a desired end state and achievement of organizational KPI goals
  • deep and non-linear engagement produces unparalleled levels of actionable, customer segmentation
  • powerful insight reports evaluate outcomes and success metrics, enabling targeted and continual improvement across the customer journey


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Picnic Review

Editors' Review by the Gamification Software Review Team

Picnic is a gamification software product made by game designers for businesses that want to increase engagement and loyalty among its customers. It features leaderboards, points, badges, and points. The goal is to enhance the user experience by making it more interactive and engaging.

Through various activities and gameplay, among others, Picnic converts businesses’ Facebook pages, websites, and even mobile applications into more interesting and exciting experiences. This, in turn, can lead to a boost in conversion rates and, ultimately, in revenues.

Picnic is a product designed for small and medium enterprises, startups, agencies, and practically all types of enterprises and brands. What makes it unique is its concept of using gameplay to create a community culture.

Picnic Features

Challenging business problems are one of the primary concerns of Picnic. This is why you are encouraged to explore all its features, which are quite expansive. For some, the idea of gamification or gameplay and contesting may be quite new and intimidating, but Picnic is easy to understand and use.

Users are provided access to a Campaign Manager that helps simplify the configuration process. The Manager is also an essential companion for easy operation. All you need to do is follow the Manager and in a matter of minutes, a campaign will be created.

If you want to, you can choose a sample campaign as this will give you an idea of what you need to do and what it is all about.

The Campaign Manager is also helpful for users who want to learn how to operate and manage campaigns and projects. Users can even add some tweaks and edits when they find the need to.

One of the things you can do is create a Catalog. In the Campaigns dashboard, look for the Catalog tab and click on it. Once you’re done, you can Add New Board. It’s up to you what you want to add. It can be a collection of paintings for a photo exhibit you are organizing or a gallery of your favorite jewelry. Be sure to also fill in the Description box (what’s the catalog about?).

If you want to add or create a contest, simply click on the Action tab and input all the information needed—a name for your action (example: Free Tickets for Photo Exhibit Contest) and a description for it.

Don’t forget to publish both.

Additionally, Picnic also allows users to utilize reporting modules. These are what gives you access to business intelligence reports that are essential for understanding customers, employees, and communities in general. These reports help businesses and business leaders come up with good and well-thought-out decisions.

Picnic has two distinct platforms: Picnic BasKit and Picnic Platform.

Picnic BasKit is used for creating loyalty, engagement, and contesting projects or packages. It can be launched in a matter of minutes as it is a TurnKey Solution. It is compatible with practically all themes and brands because it is completely customizable. This is the platform you use for your campaigns, actions, and to give points, quests, and monitor achievements and leaderboards.

The goal of Picnic BasKit is to encourage and repeat participation, create a community, and generate or increase revenue for the business.

Picnic Platform, on the other hand, is made for developers looking for efficient solutions that lead to loyalty and community engagement. Users can create collection boards and or activities and then immediately publish these to Facebook, Twitter, and many other social media pages.

Likewise, Picnic Platform also provides back-office user management, reporting and monitoring of an activity log, as well as item and collection board management.

Picnic Platform helps developers guide you in creating and monitoring gamification campaigns.

Pinic BasKit gasified engagement loyalty contesting package software solution

Picnic Benefits

Picnic offers a lot of benefits for businesses, organizations, agencies, startups, and enterprises that want to create campaigns and projects intended to increase community loyalty and engagement.

As an all-in-one online gamification software product, Picnic is not only about collecting as many badges and points as possible. It is also about transforming projects and ideas into unique and exciting engagement experiences that follow similar patterns and mechanics used in some of the world’s most popular and successful video games. So you get something different right off the bat—and this makes getting badges and points more meaningful.

Picnic helps businesses, organizations, and brands to encourage repeated participation, and in the process, loyalty and engagement from or among customer and employee communities.

In addition, it can also result in more customers increasing their spending budget. Purchases become more frequent. This then leads to better and higher revenues. Then, as loyalty, engagement, and revenue increases, your business or brand is able to establish its value among communities.

Picnic is used by startups, small and medium businesses, and also the multinationals and trusted brands. As such, it does not focus on only one sector of the market or community.

As mentioned earlier, Picnic may look intimidating, but it’s very easy to use. Most of this is because of its interactive nature.

Likewise, there are several deployment options for Picnic: via the Cloud, SaaS, or through the Web. It is easy to install on Windows and Mac and even on mobile via iOS Native and Android Native. Again, it is not restricted to certain types only—it is inclusive so whatever your choice of mobile or deployment method is, you are sure to benefit from it.

In terms of customer service, Picnic is right on top of the situation. It offers regular support during business hours and this is supplemented by online support and the presence of live representatives 24 hours a day, seven days a week. So if you have inquiries and concerns, it will be easy to find help and support.

Pinic Platform developer solution community engagement loyalty gamification

Picnic Pricing

Picnic divides its pricing packages into two categories: one for Picnic BasKit and a separate one for Picnic Platform.

Picnic BasKit offers users three pricing options: Snack, Meal, and Feast.

The Snack pricing package is good for a minimum of three months and is priced at $499 per month. It offers a one-time setup for $1000 (more or less). The package inclusions are as follows:

  • 2,500 active users
  • 24 collectible items
  • 50 codewords
  • Two collection challenges
  • Six Instant Win types
  • Leaderboards
  • Grand Prizing

Picnic’s Snack package is compatible with smaller communities or audiences.

The Meal package is worth $999 per month, with a one-time setup fee of more or less $15000. Good for medium-sized communities, this package has the following features:

  • 10000 active users
  • Individual challenges
  • 48 collectible items
  • 150 codewords
  • Four collection challenges
  • 12 Instant Win types
  • Grand Prizing

The third Picnic BasKit package is the Feast, which has a monthly rate of $2499 and a one-time setup fee of more or less $20000, is for larger audiences. Its features are:

  • 50000 active users
  • Community challenges
  • 72 collectible items
  • 300 codewords
  • Six collection challenges
  • 20 Instant Win types
  • Grand Prizing

Picnic also offers specialized packages for extra large communities. Also, they offer a la carte upgrades for packages.

Picnic Platform also has three distinct packages: Basic ($499 per month), Pro ($999 per month), and Enterprise ($2499 per month).

For the Basic package, the details are:

  • One-time setup fee of around $5000
  • For 10000 active users
  • Identity management
  • Social login
  • Basic gamification
  • Authentication

The Pro package details are:

  • One-time setup fee of around $10000
  • For 20000 active users
  • Everything in the Basic package
  • Prizing and Rewards
  • Advanced gamification
  • Milestones and Quests

Finally, the Enterprise package:

  • One-time setup fee of around $15000
  • For 50000 active users
  • Everything offered in the Pro package
  • Campaign Manager
  • Dedicated cluster
  • Real-time reporting

For Picnic Platform, you can also choose a specialized package, especially for those looking for complete and full services. Like the Picnic BasKit, there are a la carte upgrades.

Visit Picnic’s website if you want more details of their price packages.


Picnic is an all-in-one gamification platform that allows businesses, organizations, and brands to do more even with limited time. It is designed to turn simple projects, campaigns, websites, applications, and Facebook pages into more interesting, exciting, and interactive affairs. In the easiest ways possible, Picnic efficiently encourages customer and employee engagement, involvement, interest, and retention. It’s the gamified version of customer management—and it’s safe to say that it works.

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Picnic Product Overview

  • Advanced gamified engagement and motivation to create communities that are more involved, committed, and loyal

  • Scalable and fully configurable cloud-based platform supports all your customer engagement needs

  • Integration with datawarehouses, CRMs, and enterprise platforms such as Microsoft Dynamics 365 to amplify their value

  • Sophisticated questing and purposeful activities drive customers successfully toward a desired end state and achievement of organizational KPI goals

  • Deep and non-linear engagement produces unparalleled levels of actionable, customer segmentation

  • Powerful insight reports evaluate outcomes and success metrics, enabling targeted and continual improvement across the customer journey

Languages: English, Hungarian, Italian, Spanish

Picnic Features

  • API
  • Brand Management
  • Calendar Management
  • Chat
  • Contact Management
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Feedback Management
  • Forecasting
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Site
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Sales Motivator
  • Click-to-Dial
  • PayPal
  • Stripe
  • Social Media Monitoring
  • Sentiment Analysis
  • Review Monitoring
  • Net Promoter Score
Compare Pricing

Picnic Pricing Plans


1 server(s) / month
  • Integrated solution for advanced loyalty & motivation designs
  • 20,000 active users
  • Everything in Basic, Plus: Advanced Gamification Milestones & Quests Prizing & Rewards

Plans starting from: $5,000.00/month Credit card required: No

Picnic FAQs

Who are the main user groups of Picnic?

Enterprise brands and organisations seeking to increase the motivation, loyalty, and engagement of their customer/employee communities

What is Picnic generally used for?

Active engagement of a customer/employee community

Does Picnic offer an API?


Does Picnic offer multi-user capability (e.g. teams)?


What platforms does Picnic support?

The solution is provided as a Platform as a Service (PaaS) and can be integrated with just about any other system through the integration API and SDK's

Does Picnic offer guides, tutorials and or customer support?


Does Picnic integrate with any other apps?

The solution is provided as a Platform as a Service (PaaS) and can be integrated with just about any other system through the integration API and SDK's

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