Cookieless Tracking Software

Buyer Guide [PDF]

Cookieless tracking software uses digital fingerprinting rather than traditional cookies to gather anonymous data about users. When a visitor accesses a website, scripts are used to follow them without using cookies. The script captures information, which is subsequently sent to an analytics server for storage rather than being saved as a cookie on the user's browser. When cookies are removed from the equation, the user stays entirely anonymous, but their interactions on your website are still visible. 

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