Intent Data Fundamentals For Software Vendors 2021
In the Intent Data Fundamentals For Software Vendors 2021 whitepaper, we take a deep dive into exactly what intent data is based on the behavioural information that prospective leads generate when researching a particular topic. We also cover the types of information you should be collecting, such as IP addresses and other meta information, and how to enrich this data with firmographic and social insights to scored leads based on the potential intent of the research being done.
Also covered is how you can effectively utilize intent data in your business to help supercharge your sales and marketing team initiatives in nurturing high quality leads, as well as common use cases for intent data and how you can make intent work for your specific needs.
