Established as a sales and marketing intelligence company in 2012, EverString was created because the co-founders saw the need for a more efficient and non-traditional approach to marketing, sales, and sales development. So in 2014, the company introduced EverString Audience Platform, which combines exceptional AI-enabled solutions ideal for companies and individuals involved in B2B sales and marketing. Not long after, the EverString AI-assisted sales and marketing platform was born.
This robust platform is made especially for frontline sales and marketing personnel. It does not require an administrator. Companies and organizations, regardless of size and industry, can take advantage of artificial intelligence (AI), predictive marketing and sales, and machine learning in working towards their sales and marketing goals.
More specifically, the EverString AI-assisted sales and marketing platform is a good tool for companies that want to leverage growth and productivity, as well as reach out to and engage with new customers. This AI-enabled platform works with real-time data and is likewise useful in account-based marketing, prospecting (sales), artificial intelligence scoring, and prioritization.
EverString Features
EverString combines human intelligence and artificial intelligence (or the ability of a machine to do tasks that usually require human intelligence) find and manage B2B data for businesses of all sizes. It gathers data and insights and keeps these updated in real time so companies can easily identify their target market, do sales prospecting, and improve their pipeline so they can focus on important prospects.
Generally, EverString does four major sales and marketing-related actions. These are:
First, it identifies and monitors businesses that spend a sizeable time looking for and learning about products and services, as well as those that regularly research to learn more about their competitors. It uses artificial intelligence for such sales prospecting. As a result, businesses are able to gather relevant business intelligence data, which is useful for targeted and reliable sales and marketing.
Secondly, EverString also works on giving the proper time, resources, and attention to high-value targeted prospects. It does this by using lead scoring to efficiently build and accelerate pipeline essential for better market leads prospecting.
Thirdly, it does not only identify prospects, it also collects and curates data about them. (It has been proven repeatedly that learning about your prospective customers is essential for businesses committed to providing high-value products and services.)
Finally, EverString makes it easy for businesses to target account selection as they are able to identify their TAM, or total addressable market, with the help of the AI. Likewise, the platform allows the use of proprietary filters and lead identification, a more convenient way of customizing account-based marketing, or ABM.
EverString is a self-service platform, which means users can manage data in real time. All they need to do is upload a list of their best accounts or customers into the platform and EverString does the rest.
The EverString AI-assisted sales and marketing platform works with Marketo, HubSpot, Oracle Eloqua, Oracle CRM, and SalesForce.
EverString Benefits
The primary benefit a company can get from EverString’s AI-assisted sales and marketing platform is improved and increased sales and marketing. With the advancement of technology, the task of marketers has now expanded to include the sphere of social media. In addition, sales professionals and marketers have also become visible in various events and projects. This is what they do to find prospects and it takes up most of their time.
A good sales and marketing professional knows, however, that what he or she should be doing is establishing connections and building relationships with their prospects. This is where they can benefit from EverString. This web-based platform uses AI to help sales professionals and marketers. They can:
Easily identify sales and marketing prospects.
EverString is capable of searching for and identifying businesses of similar nature. Sales and marketing professionals do not need to scout around in different venues or go to social media pages of companies just to gather information about them. The EverString AI-assisted sales and marketing platform can do that for them.
Build, categorize and better understand target market.
EverString uses data from previous sales and marketing projects—the successful ones—to provide information that businesses can use to build and categorize their target market. This makes the task of analyzing and understanding the target audience easier.
Conceptualize and create successful sales and marketing campaigns based on their target market.
As EverString helps businesses better understand the needs of prospects, it should theoretically become easier to come up with targeted sales and marketing campaigns and strategies. Knowledge and audience familiarity help in creating actions that focus on providing customers the satisfaction they are looking for.
Improve efficiency and productivity.
Since sales and marketing professionals now have proper focus and time, they are able to perform their tasks with efficiency.
So, to summarize, businesses can benefit from the EverString AI-assisted sales and marketing platform as it uses artificial intelligence and machine learning to prospect, score, prioritize, and generate results for frontline sales and marketing professionals.
The platform focuses on the three core essentials of generating good data results: depth, coverage, and accuracy. This allows sales and marketing teams to become more efficient, productive, and effective.
EverString Pricing
EverString does not publish its packages and prices on its website. If you are interested in trying out this sales and marketing platform, you will have to sign in and create an account or click on the Free Intent Assessment button on the website.
Once you sign in, you can request a free demo. Please take note, however, that you need to use a business email (not your personal one) when signing up.
EverString also has a 24-hour online customer service on their website. You can get in touch with any of their team members and you’ll get answers to your queries in real time.
Conclusion
The EverString AI-assisted sales and marketing platform is a sales and marketing technology that allows companies to focus on the more important aspects of their business: the prospects and customers. In addition, it helps sales and marketing teams funnel their resources and time on the tasks that matter. This avant-garde software product may not be the be-all and end-all solution but it’s certainly one of the AI-assisted sales and marketing platforms that are worth considering.