Clozd

Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities. It's an essential practice for any organization that wants to improve its sales win rate. If you have a sales team and a CRM system, then you should be conducting disciplined win-loss analysis on an ongoing basis.

Clozd provides world-class consulting services for win-loss analysis. We help our clients to design and execute effective win-loss programs, customized to their unique needs. Our experienced team of win-loss consultants can help to design your program, conduct in-depth buyer interviews, administer surveys, analyze program findings, develop summary reports, code systems integrations, and more.

Clozd offers innovative software, called The Clozd Platform, that powers continuous win-loss analysis for your entire sales pipeline. First, the platform integrates with your CRM to monitor your closed opportunities. Next, it automates win-loss data collection from reps and buyers using a combination of interviews and surveys. Finally, it synthesizes the data, surfaces critical insights about why you win and lose, and shares them with stakeholders across your business.