Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.
Google Analytics is the most widely used website statistics service. The basic service is available free of charge.
About Moz Analytics
Moz Analytics from SaaS company Moz is an inbound marketing analytics platform that allows users to measure and improve organic traffic, keyword rankings, and visibility. Moz Analytics audits sites, tracks ranking and link metrics, and is able to show users what their competitors are up to.
Moz Analytics brings all inbound marketing data into one place with beautiful data visualizations to help users gain competitive insights and actionable recommendations for enhanced performance.
About SessionCam
SessionCam enables businesses to record customer activity on a website and replay a video-like recording of the interaction. This shows mouse movement, page scrolling, form-based data entry and mobile gestures in the context of the actual web page design and content for that session. SessionCam also aggregates recorded data to generate heatmaps and analyse conversion funnels.
Features
A/B Testing
Analytics
API
Big Data
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Keyword Tracking
Link Tracking
Multi-User
Notifications
Referral Tracking
SEO
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Keyword Tracking
Link Tracking
Marketing Automation
Multi-Account
Multi-User
Notifications
Social-Media Integration
Features
A/B Testing
Analytics
API
Big Data
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Keyword Tracking
Link Tracking
Multi-User
Notifications
Referral Tracking
SEO
Summary
Decide what you want to analyze and customise your reports.
Analyze your social media programmes and understand your success.
Analyse the impact of mobile on your business.
Learn how your advertising is performing on social, mobile, search and display ads.
Summary
Measure organic traffic and keywords: Moz Analytics audits sites, tracks rankings, and monitors competitors. Useful and actionable insights are offered based on these results.
Track keyword rankings: Keyword rankings can be tracked at the national, city, and neighborhood level in 50 countries. These rankings can be compared against competitors.
Quick pulse dashboard: Find patterns in traffic. Where is it coming from and how quickly is it growing? — all from one view.
Monitor links: Find out what links are driving the most traffic to a site. Track link growth over time and compared with competitors.
Summary
Form Analytics - Watch recordings of customer drop-off at any point to understand the reasons for abandonment
Funnels - Build conversion funnels to assess drop-off between form pages
Heatmaps - Create dramatic illustrations of your users 'in-page' behaviour
Session Replay - Watch recordings of customers using your website
Pricing
Starting from: $50.00/month
Credit card required: No
Free 21-day trial. Monthly plans available from $50 per month. Enterprise Level - ideal for larger websites.
FAQs
No FAQs associated with this application.
FAQs
No FAQs associated with this application.
FAQs
Who are the main user groups of this service?
Digital marketing and CRO professionals looking to improve the customer journey on their websites. Typically large brands with a focus on e-commerce.
What is this service generally used for?
To identify usability issues and improve conversion rates.
What platforms does this service support?
Browser based only (incl mobile)
What are some applications this service is commonly used in tandem with?
Analytics packages, A/B testing software, Voice of the Customer platforms
Does this service integrate with any other apps?
Google Analytics, Adobe Site Catalyst, Optimizely, Maxymiser, Olark. Wordpress
Does this service offer an API?
Yes
Does this service offer multi-user capability (e.g. teams)?
Multiple users can access the same account with shared functionality
Does this service offer guides, tutorials and or customer support?
Yes, 4 levels of customer support backed up by an on-line ticket system, including a wiki and how-to guides and videos.
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