Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.
Google Analytics is the most widely used website statistics service. The basic service is available free of charge.
About Moz Analytics
Moz Analytics from SaaS company Moz is an inbound marketing analytics platform that allows users to measure and improve organic traffic, keyword rankings, and visibility. Moz Analytics audits sites, tracks ranking and link metrics, and is able to show users what their competitors are up to.
Moz Analytics brings all inbound marketing data into one place with beautiful data visualizations to help users gain competitive insights and actionable recommendations for enhanced performance.
About Mixpanel
Mixpanel is a custom event based analytics programme for mobile and web. The app allows users to go much further than measuring their site’s page views by reporting on visitor actions, not views.
Mixpanel is able to ask complex questions by breaking apart events (interactions between people and product) by the properties wanting to be explored. Questions such as, ‘which Google Adwords campaign gives us the most paying users?’ can be explored.
Mixpanel can help businesses to increase conversions by locating where customers are lost at any stage in a process, and run experiments to fix issues that are discovered.
Features
A/B Testing
Analytics
API
Big Data
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Keyword Tracking
Link Tracking
Multi-User
Notifications
Referral Tracking
SEO
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Keyword Tracking
Link Tracking
Marketing Automation
Multi-Account
Multi-User
Notifications
Social-Media Integration
Features
A/B Testing
Analytics
API
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Keyword Tracking
Link Tracking
Multi-Site
Multi-User
Notifications
Referral Tracking
SEO
Summary
Decide what you want to analyze and customise your reports.
Analyze your social media programmes and understand your success.
Analyse the impact of mobile on your business.
Learn how your advertising is performing on social, mobile, search and display ads.
Summary
Measure organic traffic and keywords: Moz Analytics audits sites, tracks rankings, and monitors competitors. Useful and actionable insights are offered based on these results.
Track keyword rankings: Keyword rankings can be tracked at the national, city, and neighborhood level in 50 countries. These rankings can be compared against competitors.
Quick pulse dashboard: Find patterns in traffic. Where is it coming from and how quickly is it growing? — all from one view.
Monitor links: Find out what links are driving the most traffic to a site. Track link growth over time and compared with competitors.
Summary
Advanced analytics without programmers: Mixpanel’s segmentation tool simplifies queries by visualising the questions users are wanting to ask. No more need to write technical SQL queries.
Use funnels to increase conversions: Identify where customers are being lost and run experiments to fix these issues.
Cohorts: Group customers into cohorts when they sign up to get the full picture on the effects of any changes being made.
Online help, tutorials and support: Gain advice from experts to get data-driven quickly.
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