Google Analytics generates detailed statistics and fresh insights into your website’s traffic and traffic sources. With Google Analytics users can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also tracks and monitors display advertising, PPC networks, email marketing and other digital collateral. You can not only measure sales and conversions, but also gain fresh insights into how visitors use your site and how you can keep them coming back.
Google Analytics is the most widely used website statistics service. The basic service is available free of charge.
About Moz Analytics
Moz Analytics from SaaS company Moz is an inbound marketing analytics platform that allows users to measure and improve organic traffic, keyword rankings, and visibility. Moz Analytics audits sites, tracks ranking and link metrics, and is able to show users what their competitors are up to.
Moz Analytics brings all inbound marketing data into one place with beautiful data visualizations to help users gain competitive insights and actionable recommendations for enhanced performance.
About Crazy Egg
Crazy Egg is an online analytics platform that offers heat maps and scroll maps to understand how users engage with your website. It provides a visual image of where visitors clicked on your site, allowing you to see what’s hot and what’s not, so that you can make changes that increase conversions.
Crazy Egg also offers a confetti tool to distinguish all the clicks on your site segmented by search terms, referral sources, etc., and an overlay tool to see the number of clicks on each element of your page.
Features
A/B Testing
Analytics
API
Big Data
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Keyword Tracking
Link Tracking
Multi-User
Notifications
Referral Tracking
SEO
Features
API
Audience Targeting
Brand Management
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Keyword Tracking
Link Tracking
Marketing Automation
Multi-Account
Multi-User
Notifications
Social-Media Integration
Features
A/B Testing
Analytics
API
Big Data
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Keyword Tracking
Link Tracking
Multi-User
Notifications
Referral Tracking
SEO
Summary
Decide what you want to analyze and customise your reports.
Analyze your social media programmes and understand your success.
Analyse the impact of mobile on your business.
Learn how your advertising is performing on social, mobile, search and display ads.
Summary
Measure organic traffic and keywords: Moz Analytics audits sites, tracks rankings, and monitors competitors. Useful and actionable insights are offered based on these results.
Track keyword rankings: Keyword rankings can be tracked at the national, city, and neighborhood level in 50 countries. These rankings can be compared against competitors.
Quick pulse dashboard: Find patterns in traffic. Where is it coming from and how quickly is it growing? — all from one view.
Monitor links: Find out what links are driving the most traffic to a site. Track link growth over time and compared with competitors.
Summary
Recordings
A/B Testing
Confetti: Distinguish all the clicks you get on your site segmented by referral sources, search terms & more.
Overlays: See the number of clicks on each element of your page. Get the clicks that can lead your site to make more money.
Scrollmaps: See how far down the page people and scrolling and help to determine where visitors are abandoning and why.
Heatmaps: Get a visual representation of where visitors clicked on your site.
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