Basis DPS is Centro's easy-to-use programmatic platform, primarily aimed at advertising agencies and mid-sized enterprises that want to handle media buying themselves. It approaches advertisers buying process with new demographic and audience targeting options.
This is a user-friendly software that clarifies, improves, and increases return on digital media operations. Centro offers this multi-channel DSP, giving buyers everything they need to operate programmatic display, video, and Facebook campaigns. This is the right tool for advertisers that need a reliable demand-side solution.
Main features of this platform are audience composition, enhanced predicted viewability, brand safety, contextual targeting, and fraud protection. Centro also offers training curriculum, to empower professionals and teams to develop their programmatic knowledge.
About AdRoll
Since 2007, AdRoll has been leveling the playing field for businesses, helping them compete online and grow revenue.
AdRoll’s AI-driven platform connects and coordinates marketing efforts across ads, email, and online stores, to support the entire customer journey, from awareness through purchase. Ambitious e-commerce brands use AdRoll’s Growth Marketing Platform as mission control, unifying their data, channels, and measurement, to bring the right messages to the right customers at the right time.
Built for performance, AdRoll’s platform has helped 37,000 customers globally generate more than $246 billion in sales annually.
Features
A/B Testing
API
Audience Targeting
Brand Management
Budgeting
Calendar Management
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Marketing Automation
Multi-User
Notifications
Scheduling
Social-Media Integration
Third-Party Plugins/Add-Ons
BitCoin
PayPal
Stripe
Features
A/B Testing
API
Audience Targeting
Brand Management
Budgeting
Calendar Management
Conversion Tracking
Dashboard
Data Export
Data Import
Data Visualization
External Integrations
Forecasting
Marketing Automation
Multi-User
Notifications
Scheduling
Social-Media Integration
Third-Party Plugins/Add-Ons
BitCoin
PayPal
Stripe
Summary
Audience Composition
Enhanced Predicted Viewability
Brand Safety and Contextual Targeting
Fraud Protection
Strong Focus on Mobile
Video Exchange Integration
Mobile Targeting
Real-Time Performance
Private Marketplaces
Hyperlocal Targeting
Summary
Web retargeting
Cross-device, cross-platform ads
Flexible segmentation
Transparent analytics
Expert optimization
Advanced conversion tracking rules
Group users
AI-driven product recommendations
Cross-channel measurement & attribution
Pricing
Starter – Build your brand
Free
Included in plan:
5,000 Email Sends
Email Capture
GDPR Banner
Product Recommendation Carousel
UTM Tracking
Access to Advertising
Essentials – Find More Customers Like Your Best Customers
$9.00
/month when billed annually or $12/month
Included in plan:
50,000 Email Sends
Custom Branding on all things starter
Reporting Integrations
Access to Advertising
Growth – Outpace Your Competition (Recommended)
$19.00
/month when billed annually or $25/month
Included in plan:
Everything in Essentials
150,000 Email Sends
Performance Benchmarks
Reporting API
Advanced Tracking
$450.00
/month when billed annually
Included in plan:
Granular & Exportable Conversion Pathing
Advanced Channel Contribution Analysis
Automated Spend and Deliveries Ingestion
Spend Tracking
Marketing Mix Modeling
Customer Success Manager
FAQs
Does this service offer guides, tutorials and or customer support?
Support: Help Center, Customer Service, Training, Email Support, Phone Support.
Does this service offer multi-user capability (e.g. teams)?
No.
Who are the main user groups of this service?
Main users of Basis DPS are independent advertising agencies and middle-sized enterprises.
What is this service generally used for?
This service is generally used as a demand-side advertising platform.
Does this service offer an API?
Yes, it offers API.
What platforms does this service support?
This is a web-based software.
Does this service integrate with any other apps?
Yes, it integrates mainly with data providers, inventory apps, ad servers, monitoring services,
and attribution vendors.
What are some applications this service is commonly used in tandem with?
It is commonly used in tandem with programmatic video exchanges in the industry, including SpotXchange, One by AOL: Video, Tremor, Teads, and BrightRoll.
FAQs
What is this service generally used for?
AdRoll's Growth Marketing Platform is used for building brand awareness, retargeting website visitors, email marketing, and cross-channel attribution.
Does this service offer an API?
Yes
Does this service offer multi-user capability (e.g. teams)?
Yes
Who are the main user groups of this service?
Direct-to-consumer brands
What platforms does this service support?
This is web-based platform.
Does this service integrate with any other apps?
AdRoll integrates with: Shopify, Marketo, MailChimp, HubSpot, Zapier, Campaign Monitor, Configio, Miva, Funnel, and more.
What are some applications this service is commonly used in tandem with?
It is mainly used in tandem with CRM, Email Marketing and e-Commerce apps.
Does this service offer guides, tutorials and or customer support?
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