SAS Marketing Automation provides complete data management, campaign operations and advanced customer analytics in an integrated, easy-to-use solution. By increasing retention and driving higher rates of new customer acquisitions, it helps bring higher returns on investments and a healthier profit.
This tool is a good fit for B2C direct marketers in industries like financial services, communications and media, retail, and travel.
Its strongest points are customer analysis capabilities, embedded data management, list selection, painless integration, and customization, as well as multichannel marketing realization.
Features
API
Audience Targeting
Batch Permissions & Access
Brand Management
Contact Management
Contact Sharing
Conversion Tracking
Customer Management
Data Export
Data Import
Email Integration
External Integrations
Lead Management
Lead Scoring
Marketing Automation
Multi-User
Notifications
Password & Access Management
Social-Media Integration
Summary
Usability
Embedded data management
Unmatched analytics
Painless integration and customization
Continuous campaign improvements
Coordination across multiple channels
Trackable and easy-to-repeat process
Integration with other SAS solutions
FAQs
Does this service offer guides, tutorials and or customer support?
It integrates with SAS Real-Time Decision Manager, SAS Enterprise Miner, and other SAS solutions
Who are the main user groups of this service?
The main user groups include B2C direct marketers in small and medium businesses in industries like: financial services, communications, and media, retail/catalog, and travel.
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