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Audiense 238 Marketing Analytics
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Crozscore 90% what is this? User Happiness: 90% Press Buzz: 53% User Trend: interest rising
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About Audiense Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is. Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments. Armed with Audiense Insights you can make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale. Culture is always on the move, making it difficult for existing consumer segmentation to keep up. Audiense's social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy. Marketers can use Audiense to rapidly identify unique approaches to marketing to consumers that, because they stem from rich and varied social data, provide competitive differentiation. What are we trying to solve? 1. Traditional consumer research is time-consuming, static and very expensive. 2. Organisations are struggling to incorporate social data into their strategy. For instance, Social Listening is keyword-based and not audience-based 3. Brand strategy & personalisation have become very tactical at the expense of performance marketing
Features API Audience Targeting Brand Management Conversion Tracking Data Export Data Import External Integrations Keyword Tracking Lead Management Lead Scoring Link Tracking Marketing Automation Multi-User Notifications Social-Media Integration Net Promoter Score
Summary Identify and understand any audience, no matter how specific or unique it is. Social Consumer Segmentation Great data-foundation to Persona development Influencer and Sponsorship selection Media planning in the cookie-less world (e.g. contextual advertising strategy) Used hand-in-hand with other tools becoming the "bridge for intelligence" to stack sources of insights: existing Social Listening, 3rd-party Survey Platforms and 1st party data
Pricing Marketing Intelligence Report $3,575.00 1 user(s) / year Included in plan: Reports adapted to your needs Audience Intelligence Report $6,500.00 1 user(s) / year Included in plan: Key intelligence on any strategy Audiense Insights Platform $15,600.00 1 user(s) / year Included in plan: 12 Insights reports Advanced Audience Manager Additional reports purchased separately
FAQs Does this service offer an API? Yes. Does this service offer guides, tutorials and or customer support? You can find valuable info and support through our series of resources: Knowledge Base, InApp Product Guides, Demos, Webinars, Reports, eBooks, Online Support... What is this service generally used for? Audiense is an Audience intelligence platform, providing also a Twitter Marketing tool. Who are the main user groups of this service? The main users of this service are marketers, consumer researchers and agencies. Does this service integrate with any other apps? Our Audience Connect product has integrations with Hootsuite & Buffer. Audiense Insights can be used What platforms does this service support? This is web-based platform. Does this service offer multi-user capability (e.g. teams)? Yes
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Other Who uses Audiense Startups SMEs Agencies Enterprises Desktop Platforms: Web App Languages: English, Spanish Regional Restrictions: No restrictions.