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What is ZoomInfo?

ZoomInfo is a business intelligence software that provides a B2B contact database enabling users to connect with decision makers and execute surgically targeted campaigns.

ZoomInfo gives a persistently refreshed, privacy-first database that empowers sales and marketing teams with accurate B2B contact and company intelligence.

With ZoomInfo companies will be able to associate with decision-makers in any industry or job function and sharpen their focus on specific accounts. It likewise gives access to more straightforward phone and email addresses, priced by quote.

It provides records segmented by industry, organization area and size, income, title, work capacity, and other utilized criteria. An additional feature is a possibility to source top candidates, with access to important information fundamental for success.

Through access to all this segmented data users can integrate with CRM, Sales, and Marketing Automation systems to execute hyper-targeted campaigns and more effectively close deals.

ZoomInfo Awards

ZoomInfo currently scores 90/100 in the Business Intelligence (BI) category. This is based on user satisfaction (88/100), press buzz (60/100), and other relevant information on ZoomInfo gathered from around the web.

The score for this software has declined over the past month. What is this?

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Business Intelligence (BI) Market Radar

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ZoomInfo Product Overview

  • Advanced prospecting functionality

  • Targeted lists of B2B contacts

  • Deeper insight into B2B database

  • Enhancements for the database

  • Data integrations

  • CRM standardization

Languages Supported: English

Business Intelligence (BI) Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Business Intelligence (BI) software for business. Published in April 2024.

Every business gathers some raw data. Business intelligence (BI) is the process of converting that data into information the business can use for decisions making purposes. BI solutions provide you insights into business performance, commonly focused on mea...


ZoomInfo Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Currency
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Custom Data Forms
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Dashboards
  • Reports
  • Visualization

ZoomInfo FAQs

Does ZoomInfo offer multi-user capability (e.g. teams)?


Does ZoomInfo offer guides, tutorials and or customer support?

Support offered includes Phone, Email, and Webinars.

What platforms does ZoomInfo support?

Predominantly web-based platforms.

What are some applications ZoomInfo is commonly used in tandem with?

It is commonly used in tandem with CRM/Marketing automation software.

Does ZoomInfo offer an API?

ZoomInfo offers an API.

What is ZoomInfo generally used for?

It is used as a B2B contact database.

Who are the main user groups of ZoomInfo?

Main users of ZoomInfo include professionals in sales, marketing, recruiting, and finance in companies of all sizes.

Does ZoomInfo integrate with any other apps?

It integrates with:

Zoho CRM, LinkedIn, MS Office Suite, SalesForce, Microsoft Dynamic, Sugar CRM, Hoover, Outreach, ClientSpace, Tray, and more.

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