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What is Wufoo?

Wufoo is online service that enables its users to create HTML forms for their website, and to use the information collected.

Wufoo is an easy way to create and manage HTML forms.
When users design a form with Wufoo, it automatically builds the database, backend and scripts needed to make collecting and understanding their data easy, fast and fun.
It offers design templates to match brand identity and allows incorporating collection of payments. Users can create forms by dragging and dropping a selection from a group of predefined field types. Field types can include text, numbers, drop downs, selection boxes and more.

Wufoo Awards

Wufoo currently scores 88/100 in the Site Search & Web Forms category. This is based on user satisfaction (84/100), press buzz (69/100), recent user trends (rising), and other relevant information on Wufoo gathered from around the web.

The score for this software has improved over the past month. What is this?
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Wufoo Review

Editors' Review by the Site Search & Web Forms Software Review Team

Wufoo is a cloud-based site search and web software solution designed for any type of individual, business, or organization that require a reliable and easy-to-use web forms tool to help them quickly create attractive and professional-looking online forms. Businesses of any type or size can use the software solution to build online surveys, contact forms, and invitations.

Established in 2006, Wufoo is a core element of the SurveyMonkey family of software solutions and applications. The web form solution is entirely online-based, allowing users to design, build, and disseminate forms and surveys regardless of where they are logged in.

Wufoo Features

Wufoo provides users with easy-to-use and reliable tools to help them easily design and create online forms through the platform’s highly intuitive drag-and-drop interface. With the software, users are able to create customizable and appealing forms online through the application’s theme designer, incorporate their own logo and color schemes, or go through the solution’s selection of professionally designed color palettes.

Wufoo’s rule builder enables users to develop and build dynamic forms that adhere to advanced logic functions that the user has predetermined or specified to perform specific actions such as skipping certain pages, emailing specific individuals based on form field selections, or showing and hiding certain fields.

Hosting web forms is made simple and efficient as well through Wufoo’s code manager, which provides a multitude of copy-and-paste code snippets to help users embed online forms and surveys into their website, Facebook page, blog posts, and email newsletters.

Apart from the customizable, dynamic form performance reports, the software solution’s form analytics provide users with critical metrics, including submissions, time spent on submissions, bounce rate, and more. Users get form notifications through text messages, secure RSS feeds, or emails to help keep them updated on form submissions and their online payments.

Regarding online payments, Wufoo’s online payment integration features enable users to effortlessly process credit card payments from customers after collecting all of the necessary information through the Wufoo-powered web form. The user management feature then allows them to manage a multitude of email addresses to log into the same account.

Wufoo offers a robust and reliable web form builder platform to keep all the users’ form data and submissions secure, while Wufoo’s technical team of experts help to support their process from the design of online forms all the way to the data analysis aspect of the program.

Some of the core features of Wufoo include the form builder, code manager, theme designer, spam prevention solution, instant notifications, form analytics tool, payment integration, user management, and more than 150 templates and themes.

Wufoo template gallery form data collection

Wufoo Benefits

Wufoo delivers the right kind of features and capabilities that allow users to save time and effort in designing and creating professional-looking web forms and surveys for their websites, newsletters, and social media pages. The solution allows for the creation and launching of well-designed online forms within just minutes.

Embed HTML Forms Easily and Efficiently

Using Wufoo, the web forms and surveys you create can be used anywhere within the users’ website, blog site, or Facebook page. This is because once users have created the online form, they get an HTML embed code, which they can use to place the form essentially anywhere they want it to appear.

The embed code enables users to quickly and easily put their created forms anywhere online, whenever it’s required. In addition to the embed code, they also get a zip file that contains the HTML and CSS code of the web form so it can be safely stored in any database.

Precise Advanced Analytics System

Wufoo delivers an advanced analytics system that enables users to effectively keep track of online form activities and overall performance. The functionality helps you figure out the effectiveness of your online forms and give you some idea whether they need a few improvements or not.

Analytics data is presented based on a number of different aspects, which includes location/region, page views, conversion rates, submission times, and error rates. Users may also compare the data from the current version of their online form with any previously used forms, which enables them to closely measure the effectiveness of the improvements they may have instituted.

Intuitive and User-Friendly Form Building Tools

Wufoo offers an intuitive set of form building tools and applications, allowing users to easily create online forms in virtually no time. The drag-and-drop functionality and the intuitiveness of the interface contribute a huge chunk of Wufoo’s ease of use and relatively short learning curve. All components that one might need are available in the form builder, and all they have to do is drag the element they want directly on to the form creation area.

Additionally, the theme designer feature allows you to essentially change or customize the look and feel of your online form so it matches the color palette and theme of your business website, email newsletter, blog site, or Facebook page. Wufoo offers a wide range of premade, professionally designed templates to choose from. Wufoo demo build share create online forms collect data payments automate workflow

Wufoo Pricing

Wufoo offers four enterprise pricing plans and one free basic plan. The paid plans are available on a monthly or annual billing option, while the free plan is completely free forever. All Wufoo plans come with integrations, form builder, theme designer, form gallery, field validations, analytics, notifications, export data, 100% SSL security, CAPTCHA integration, social sharing, theme galleries, custom responses, Webhooks, and REST API.

Free: Free forever

The Free plan comes with five forms, 100 entries, up to 10 fields, a single user slot, the capability to handle unlimited reports, and the capability to process up to 100 API requests.

Starter: $19/month or $14.08/month (annual billing)

Starter comes with 10 forms, up to 1,000 entries, max fields, a single user slot, the capability to handle unlimited reports, up to 1GB uploads, custom confirmation page, form rules, custom logo, redirects, confirmation email, integrations, and the capability to handle up to 10,000 API requests.

Professional: $39/month or $29.08/month (annual billing)

The Professional package comes with everything from Starter, the capability to handle unlimited forms, 5,000 entries, five users, 5 GB uploads, accept payments capability, Google analytics tracking, higher file upload limit, field encryption, password protect, and the capability to handle up to 25,000 API requests.

Advanced: $99/month or $74.08/month (annual billing)

Advanced comes with everything from Professional, 25,000 entries, 20 users, up to 10GB uploads, and 50,000 API requests.

Ultimate: $249/month or $183.25/month (annual billing)

The Ultimate package comes with unlimited forms, the capability to handle unlimited reports, up to 60 users, 200k entries, and all of the features available with the other pricing plans.


Wufoo is fully equipped and capable of delivering robust tools that allow you to create professional-looking, attractive online forms and surveys that you can use on your website. It is a software solution that presents an easy and time-efficient way to create online forms and surveys from scratch.

Wufoo also makes it quicker and easier for businesses to gather valuable customer feedback through the online surveys they can effortlessly create and disseminate and registration data through the online forms they are able to embed anywhere on their website, email newsletters, blog sites, and social media pages.

Wufoo Product Overview

  • Intuitive Drag 'n Drop: Wufoo's Form Builder provides the tools for anyone to easily drag and drop to make a form in just a few short minutes.

  • Look Customization: Their Theme Designer can help create themes to match every organization's identity and apply them to their payment forms, reports and invoices.

  • Easy to Embed: It provides a number of copy-and-paste code snippets to help embed any form into user's web site, blog post, email newsletter or Facebook page.

  • Logic & Branching: Their Rule Builder was designed to make adding and understanding the logic users want to apply to the forms as easy as creating sentences.

  • Instant Notifications: They can be sent to emails, text messages or even a secure RSS feed to keep users updated on the money rolling in the door.

  • Keeping Data Clean: Wufoo automatically builds the database and validation scripts needed to make sure the data being collected will be nice and tidy.

Languages Supported: English

Wufoo Features

  • A/B Testing
  • API
  • Data Export
  • Data Import
  • External Integrations
  • Multi-User
  • Notifications
  • Third-Party Plugins/Add-Ons
  • Landing Pages

Wufoo Pricing Plans

Other pricing information:

Gratis: Free, 3 Forms, 100 Entries.
Ad Hoc: $14.95/month, 10 Forms, 500 Entries.
Bona Fide: $29.95/month, Unlimited Forms, 3,000 Entries.
Carpe Diem: $69.95/month, Unlimited Forms, 15,000 Entries.
Ad Infinitum: $199.95/month, Unlimited Forms, 100,000 Entries.

Credit card required: No

Wufoo FAQs

Who are the main user groups of Wufoo?

Users of Wufoo are individuals and organizations that need to create various online forms.

What is Wufoo generally used for?

Wufoo is used as online form builder.

What platforms does Wufoo support?

Wufoo is a forms designer in the cloud. Currently, they support all the major browsers, Firefox, Chrome, Safari and Internet Explorer 7 and above.

Does Wufoo integrate with any other apps?

It integrates with various CMS apps; Blogging apps; Website Builders; Social Network
Media sharing sites etc.

Does Wufoo offer an API?

There is Wufoo REST API V3 available.

Does Wufoo offer guides, tutorials and or customer support?

Wufoo offers help center, documentation, FAQs, and video tour.

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