Visitor Analytics

What is Visitor Analytics?

The All-in-One Analytics App

Visitor Analytics is a high-performing application that offers an all-in-one solution for any website in regards to website statistics, UX & behavior (recordings, heatmaps, funnels, event tracking, etc.), visitor interaction, and so much more. Founded in January 2016 in Munich and Cluj, the app has been installed more than 2.5M times by users from 190 countries. The mission and values of the organization are focused on user-friendliness, functionality, and data privacy/security.

Tracking and understanding website statistics, analytics and user behavior using most tools is very complex & time-consuming, especially for non-technical people. You have to install and use many tools in parallel, retrieve data from different repositories, and then compare them all. It’s easy to find yourself stuck in an overwhelming amount of graphs and charts. This is why we developed Visitor Analytics: all the tools you need, united into one app. A user-friendly structure, a straightforward presentation of complex data, and simplifying your work with data synergy between modules!

We are 100% GDPR/CCPA compliant and collect all the data a website owner needs to know about their visitors in real-time: referrals, conversions, bounce rates, click paths, traffic structure, social media interactions, custom events, page visits, IPs, locations, browsers, devices or OS used, and much more. And get more value from the app by using our visitor behavior analysis tools: session recordings, conversion funnels, and heat maps. Receive feedback from your website’s visitors with almost no effort using our amazing poll and survey features. Our app is built for entrepreneurs, marketers and companies focused on their site statistics, visitor behavior, and interacting with their website visitors. Stay tuned for more useful modules; we’ve always got a new feature right around the corner.

Visitor Analytics Awards

Visitor Analytics currently scores 88/100 in the Web Analytics category. This is based on user satisfaction (89/100), press buzz (43/100), recent user trends (falling), and other relevant information on Visitor Analytics gathered from around the web.

The score for this software has improved over the past month. What is this?

Get Web Analytics Software Advice

  • Visitor Analytics
  • Visitor Analytics
  • Visitor Analytics
  • Visitor Analytics
  • Visitor Analytics
  • Visitor Analytics
Crozdesk Icon

Visitor Analytics Review

Editors' Review by the Web Analytics Software Review Team

Visitor Analytics allows businesses to analyze the traffic and performance of their websites regardless of a user’s technical background. It does this through a comprehensive dashboard that displays important statistics at a quick glance. This lets them analyze the trends and insights into how well their business is doing. A wide variety of advanced web analytics tools can be found in Visitor Analytics, such as traffic geolocation, visitor behavior and history as well as URL campaign overviews. You can also gather details about your profit per site visit, the number of visitors who’ve engaged with your content, the worth of each visitor to your company, the rate of new and returning visitors and more.

Monitoring website traffic is a handy technique in enhancing lead generation as you can decide what kind of changes should be implemented on your website. You get insights about how to best tailor your content to a specific audience or can gauge how UI changes can affect how your pages look and perform. At the end of the day, this drastically improves your conversion rate and directly affects your overall website performance.

This solution is a viable option for teams of all sizes that want to analyze their website traffic and improve their marketing strategies. You don’t even need to have substantial technical expertise or an analytics background to get started with and navigate through the solution. It offers a user-friendly interface where all crucial data can be found in a single, centralized location.

Visitor Analytics Features

The two key functionalities of Visitor Analytics are statistical and behavioral analytics. However, in the future chat automation, feedback analytics, SEO analytics and advertising analytics will also be added to further expand the solutions offering.

Statistical analytics

The solution’s statistical analytics features focus on monitoring and managing four main aspects: visitors, pages, devices and campaigns.

For visitors, you can discover their visited pages and geolocation as well as the device type, operating system and browser used. Visitor Analytics will also assign a status to all visitors indicating whether they are new, returning, or previously converted. These details can let you know how the website as a whole is performing with certain audience segments and where to improve.

When it comes to tracking pages, details about all your pages’ performance are explained thoroughly. You get to see metrics such as how many people have visited particular pages and where they were referred from.

In terms of devices, you can optimize your customers’ browsing experience by catering to the type of devices they’re using. This could, for example, help you to resize or reorder sections of a website to better suit varying screen resolutions.

Lastly, you can also identify campaign performance using UTM parameters. This lets you track all incoming traffic from different sources such as social media outlets, promotions, A/B tests and more, allowing you to gauge how different channels are performing.

Visitor Analytics tracking

Behavioral analytics

This feature primarily focuses on generating visitor session recordings based on their cursor and browsing behavior. This enables users to evaluate whether certain areas of the website are receiving more attention than others and where improvements can be made.

Visitor Analytics also has visitor heatmaps, funnels, and forms functionalities coming soon.

With heatmaps, you will get to uncover an aggregated view of where visitors are most commonly clicking, scrolling or moving their cursor. This allows you to identify what problems your visitors encounter along the way, such as if a particular link or call-to-action is being passed over.

Funnels will help users to track how ‘deep’ into the website visitors reach. This can help to optimize the journey to conversion. For example, if a certain page is causing a large number of bounces prior to signup or checkout page then it could be reworked or removed entirely.

As for forms, the solution will help to generate insights into how visitors interact with each section and field of a form. This can include the number of interactions as well as whether certain sections are causing abandonment.

Visitor Analytics heatmap recordings

Visitor Analytics Benefits

User-friendly data analytics

This solution is helpful for those in need of the right tools to analyze website traffic and increase lead conversions. You get to easily view important information such as the numbers behind your website traffic and referrals from your visitors. The dashboard is easy to use, comprehensive and saves you time when you’re analyzing data.

Actionable insights

Data such as profits per visit, the number of visitors per page, the amount of time they stay on that specific page and orders per visitors can easily be captured with Visitor Analytics. This helps you understand which part of the site your customers focus on and why they stay on that specific page. Overall, you can expect a drastic improvement in how identity strong points and spot underlying issues on your website.

Tracking and monitoring

Your visitors’ demographics are made available for you to track and monitor with Visitor Analytics’ powerful features. You can track their location and browsing history and monitor your website’s statistics and metrics. This includes conversion rates, page performance, URL campaigns, etc. As a result, users can find it much easier to tailor website content towards particular demographics.

Visitor Analytics Pricing

Four pricing packages are made available by Visitor Analytics. What makes these plans different from one another is the number of visitors you get to record per month. But, overall you can still enjoy the same benefits across these four packages. These features are:

  • All available features
  • Unlimited agents
  • 100% GDPR compliant
  • Full online support

Additionally, Visitor Analytics offers a 30 day free trial for all of the plans with no credit card required to get started.


Priced at $3.99 per month with an annual subscription, you can enjoy a platform where you can analyze certain trends and growth. But with the monthly subscription, you pay $4.70 per month. It’s fitting for businesses that experience a monthly visit rate of 10,000. This plan also offers 15 visitor recordings; this feature allows you to record your visitors’ sessions and view them later. With this, you can understand the activity of your customers better.

Growing business

The second package is priced at $7.99 per month if you’re going for the annual subscription. The price changes to $9.52 if you opt for the monthly plan. This package lets you benefit from tools catered to businesses who experience 25,000 visits per month and allows for 10,000 visitor recordings.


The Professional plan’s price starts at $13.99 per month under the annual subscription but with the monthly one, the price is increased to $16.86. This is suitable for businesses that get 50,000 visits per month. 35,000 visitor recordings are also expected from this package.


The last plan is priced at $23.99 per month under the yearly subscription. If you want to try it out monthly, the price changes to $29.26 per month. This plan is catered for companies with 100,000 visits from customers monthly. You also get to record 80,000 visitor sessions.


If you’re looking for an intuitive and powerful website data analytics software solution, then Visitor Analytics is certainly worth considering. It focuses on aggregating the various metrics and data behind the people who click on your website and navigate through your pages. This enables users to improve the way they tackle their business since they can use actionable website traffic insights to their advantage.

Visitor Analytics allows you to see what your visitors are experiencing and lets you analyze every action they make when navigating through your site. This lets you gain insightful data that can be used for future purposes. At the end of the day, you get to implement effective campaigns and increase lead conversion for your business.

Web Analytics Market Radar

Artboard 1 copy 4

Visitor Analytics Product Overview

  • 10+ analytics tools in one

  • 100% privacy compliant (GDPR, CPPA, TTDSG, etc.)

  • Cookieless/consentlenss privacy modes for 100% of your data

  • White label and AaaS options

Languages Supported: Ukrainian, Chinese, Thai, Swedish, Norwegian, Danish, Dutch, Turkish, Korean, Polish, Czech, Japanese, Italian, Hindi, Portuguese, French, Russian, Spanish, German, English

Web Analytics Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Web Analytics software for business. Published in March 2024.

Web analytics software can be used to streamline and enhance the process of performing website analysis. These solutions are primarily used by analysts, marketers, or developers to generate reports on user experience based on how these users interacted with...


Visitor Analytics Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Big Data
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Database
  • Social Media Monitoring
  • Data Conversion
  • Customer Advocacy
  • Omnichannel Referrals
  • Customer Rewards
  • Net Promoter Score
Visitor Analytics Pricing

Visitor Analytics Pricing Plans

Free Plan

  • 400 visits/month


1 user(s) / month
  • 100,000 visits/month


1 user(s) / month
  • 250,000 visits/month


1 user(s) / month
  • 500,000 visits/month

Pro Plus

1 user(s) / month
  • 750,000 visits/month

Plans starting from: $5.83/month Credit card required: No

Visitor Analytics FAQs

Does Visitor Analytics offer guides, tutorials and or customer support?

Visitor Analytics offers customer support.

Does Visitor Analytics offer multi-user capability (e.g. teams)?


Does Visitor Analytics integrate with any other apps?


Get Web Analytics Software Advice

Visitor Analytics Competitors Visitor Analytics Alternatives

Visitor Analytics Alternatives & Competitors

Google Analytics
Google Analytics
  5783 91/100
Web Analytics Software
  251 90/100
Web Analytics Software
  68 87/100
Web Analytics Software
Crazy Egg
Crazy Egg
  107 88/100
Web Analytics Software
  209 87/100
Web Analytics Software
  231 93/100
Web Analytics Software

Visitor Analytics User Reviews

Average User Rating:
4.47/5 based on 27 user ratings.
Your Rating:
User profile picture

"Alternative to Google Analytics"

What do you like about Visitor Analytics?

We love the easy GUI and the dashboards. No more complicated graphs and stange data.

The company is deleoping the product and adds new features constantly - the value for money is excellent.

What do you dislike about Visitor Analytics?

The settings are a little bit scattered, but there are not so many. So there´s nothing to really dislike in our view ;-)

Ease of use
Value for money
Customer service
User profile picture

"User Friendly & Provides Useful Insights"

What do you like about Visitor Analytics?

1) Visitor Analytics is simple to use, one script and you are off the mark.
2) The most crucial information you need is tracked. Such as visitors GEO location, bounce rate, referrer information etc. and if you take it one step further, you can create UTM based campaigns as well that you can use to track more information
3) The support is just amazing. CEO himself comes on chat and interacts with you. And I've had the privilege of talking to him at length on this product and trust me, the vision he has for Visitor Analytics is one that's exciting, from Google Ads integration to in-depth tracking, what he wants for this product is crystal clear. For him alone, this product is worth it.

What do you dislike about Visitor Analytics?

This tool is still in it's development phase so to speak, and as such, the amount of information you will find might be limited versus tools such as Matamo and GA. But with time and user feedback, I know they will turn everything around.

What have you been using it for and what problems did Visitor Analytics solve?

I run paid campaigns on platforms such as Google Ads and Facebook. And to tracking visitors, conversions etc. am already using another tracking provider. Sometimes, especially on mobile devices, the tracking fails. This is where Visitor Analytics integration has helped me, i.e. in tracking missing details about the traffic. Love them.

Ease of use
Value for money
Customer service
Page last modified:
Back to top