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What is UXPressia?

UXPressia is an online tool for customer journey mapping, creating personas and impact maps.

UXPressia is an online tool for customer journey mapping, creating personas and impact maps. It is an optimal balance between sticker-and table-based solutions with an intuitive drag and drop interface and plenty of customizable features. With UXPressia you will design and deliver an exceptional experience to your customers. Visualize your customer journeys, create personas, analyze touchpoints in multi-channel interactions and invite collaborators to map together and share journeys online!

UXPressia scored 86/100 in the UI & UX category. This is based on user satisfaction (91/100), press buzz (46/100), recent user trends (falling), and other relevant information on UXPressia gathered from around the web.

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UXPressia Review

Editors' Review by the UI & UX Software Review Team

UXPressia is a cloud-based collaborative ‘user experience platform’ that allows UI/UX specialists to create, export and share complete user-ready impact maps, customer journey maps and personals online.

UXPressia is a robust customer experience mapping solution that gives you and your team the ability to begin your customer journey mapping with efficiency and relative ease. You can design user experiences, conduct quick analyses on various touchpoints in multichannel interactions and share different journeys via the internet. The software is well-suited for teams and departments within organizations of different sizes that have a need to properly define user or buyer persona, map their users as well as customer journeys, all in an effort to develop products and services that offer better customer experiences.

UXPressia is touted as a robust customer journey mapping (CJM) solution tailored for SMBs, enterprises, agencies and startups, helping them design and develop impact maps and personas for delivering much-improved customer experiences. It is a feature-rich and quite capable customer experience mapping tool that is tailored to be customizable in order to suit your business requirements. The cloud-based software is compatible with different platforms, including Windows, iOS and Android. One of its main purposes is to provide you and your team valuable insights into customer actions and behavior as they move through your sales funnel.

The platform offers an optimal balance between sticker- and table-based solutions that utilize an intuitive drag-and-drop function and provide a lot of customizability to users. UXPressia can help you design, create and deliver the best user experiences possible for your target customers. In addition to visualizing customer journeys, creating personas and evaluating touchpoints in multichannel interactions, you may also use the platform to invite team members, employees, collaborators and stakeholders to map together, share and distribute journeys online.

UXPressia provides improved visualization capabilities that are meant to deliver exceptional experiences to an organization’s target customers. The platform gives users the ability to efficiently capture their customer’s journey with great detail by providing features designed for emotional graphs, processes and channels, customer goals, problems, expectations, ideas, quotes, images, videos and documents. The cloud-based solution helps businesses capture the exact way their customers and users interact with their product and/or service. UXPressia supports seamless integration with various third-party systems, including Google Analytics and Mixpanel.

UXPressia Features

UXPressia is equipped with a wide variety of features and capabilities such as role management, data export, multi-persona views, customizable branding and email sharing. The personas online solution allows businesses and enterprises to create custom persona types or utilize current profiles to categorize and differentiate between different types of buyers, customers and users according to their market sizes. They may export customer personals as well as impact maps offline by simply printing them using PDF or PNG file formats.

The following are some of the core features of UXPressia that might help you decide whether or not this cloud-based customer journey mapping (CJM) platform is the right choice for your organization.

Customer journey map templates

UXPressia provides more than 60 customer journey mapping templates in various categories, covering the majority of the most common and popular business domains, from retail all the way to the healthcare sector. Each of the available category pages are populated by pre-filled, ready-to-use templates as well as links to useful articles and other data resources. Access to all these templates is completely free. All you have to do is to create your own account.

Real-time collaboration tools

UXPressia provides all the necessary tools and capabilities for real-time collaboration. This means you will be able to work on customer journey maps along with other team members, your colleagues, stakeholders and even your clients, all in real-time.

For example, when you’re in an online meeting with stakeholders and other collaborators, you can easily edit the map together with your team or make a few quick modifications within minutes prior to starting a presentation. All the changes that have been made to the maps will instantly show up across all devices, so the meeting participants will get caught up almost immediately.

Integrated web analytics solution

With UXPressia, you get valuable insights on your customer journey maps through real-time analytics data, resulting in actual information powered by real numbers. The cloud-based platform is designed to integrate seamlessly with either Google Analytics or Mixpanel, so you can use either system to ‘obtain web analytics data in real-time’ and use the information to identify at which stage of the customer journey requires your immediate attention.

Omnichannel experience and visualization tools

UXPressia provides the right tools and solutions to help you and your team gain a better understanding of your customers’ experiences at every touchpoint available throughout the different channels. The cloud-based user experience management platform is also equipped with the tools to help you visualize your customers’ current or desired paths. With all these capabilities combined, you should be able to easily determine key opportunities for your business.

Experience graph function

This feature is an extension to the omnichannel experience and visualization tools we’ve covered previously. UXPressia allows you to fully visualize your customers’ emotions, through an experience graph, at every step of their journey. This will help you and your team identify the customer’s pain points as well as their moments of delight or satisfaction. The platform provides more than 48 emotions to help you get to the bottom of what each customer or client feels when using your product or service.

Presentation mode function

UXPressia has a browser-based presentation mode available, which allows you to present your existing customer journey maps online. The platform gives you the ability to easily switch between different CX/UX assets you already have in your current project. You also have the ability to go full screen, zoom in and out, modify themes and make the journey map fit any screen with ease by simply clicking a button.

Branded export function

UXPressia allows you to export any of your created customer experience maps in a variety of file formats. You can easily export them as scalable print-ready CSVs, PNGs, PDFs, as well as Windows PowerPoint files. You also add custom branding to the files. You have the option to incorporate your client’s logo, your own company logo or both. You also have the ability to add website links and use specific brand colors to ensure proper branding and consistency with your online brand identity.

UXPressia Dashboard

UXPressia Benefits

UXPressia is a feature-rich online solution that is designed to help streamline your customer-centric initiatives and processes through the use of customer journey maps, impact maps, personas and templates. The cloud-based platform delivers real-time collaboration tools, allowing all team members, clients and stakeholders to immediately see any edits or modifications done to the maps across any and all devices.

The software allows you to generate an omnichannel view through multiple touchpoints. It gives you and your team the ability to visualize the desired paths, identify customer emotions and more by simply analyzing customer journey maps. You can then distribute, download and export your maps and personas, along with custom branding. You can add your custom company logos, web links as well as your company colors. You can export your maps and personas in various file formats, including PowerPoint, CSV, PNG and PDF. A comprehensive library of personalized, industry-specific templates is also available for free.

UXPressia allows you to attach files to your customer journey maps to back up the data with more information sources. The file attachment feature supports videos, images, tables, documents, research findings, customer quotes and more. This should help make sure you and your team have all the important customer experience data available with just a few clicks, which can be quite useful when you’re doing a presentation for stakeholders and clients.

The embed code function is another huge advantage for users of UXPressia. This feature allows them to efficiently incorporate live data into their customer journey maps by simply embedding them using code. The tool allows them to design presentations, audio and video content, boards and even prototypes. All these embedded attachments will automatically be updated once a new version of the map or personal becomes available.

UXPressia Pricing

UXPressia is available to businesses and organizations through a subscription-based model. There are a total of four subscription plans available, one is free and the other three are paid either monthly or annually. The free package is, well, free. It comes with a decent set of features like PNG export, commenting and email support. It only allows for one project at a time and one customer journey map, persona and impact map.

The Starter package is worth $16/user/month or $160/user/year. With the annual plan, you’re only paying for 10 months of a year’s worth of usage. This package is best suited for individuals and small teams that manage up to three customer journeys and mapping projects simultaneously. The Pro package is priced at $36/user or $360/user/year, while the Enterprise package is available for custom pricing only. You need to contact the vendor directly to ask for your custom quote.


UXPressia is a cloud-based customer experience management platform that is equipped with a wide variety of features and tools. It is designed to facilitate businesses and organizations of all sizes with regards to their customer journey mapping, personas and impact maps, making sure all their customer journey data and CJM projects are stored and organized in a secure centralized platform. The platform has a free version available, so it can’t hurt to at least give it a try.

  • UXPressia
  • UXPressia
  • UXPressia

UXPressia Product Overview

  • Customer journey maps

  • Personas

  • Impact Maps

  • Collaboration

  • Integration with data analytics tools

Languages Supported: English

UXPressia Features

  • A/B Testing
  • API
  • Data Export
  • Data Import
  • External Integrations
  • Multi-User
  • Third-Party Plugins/Add-Ons
UXPressia Pricing

UXPressia Pricing Plans

UXPressia Pro

per month
  • Unlimited projects
  • PDF export
  • Presentation mode
  • Custom branding
  • Embed code support
  • Integrations
  • Direct link access to project
  • User roles and teams

Plans starting from: $16.00/month Credit card required: Yes

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