Touchpoint MX

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What is Touchpoint MX?

A cloud-based omnichannel marketing automation solution that helps businesses automate and manage marketing campaigns across various email, mobile & digital platforms.

Touchpoint MX is an Omni-channel Marketing platform that helps businesses engage customers with unique marketing campaigns. Loyalty, Auctions, Promotions, Surveys, Mobile, Web and Email is what we excel at. If you are looking to reduce churn, retain existing customers and increase your ROI then talk to our friendly staff today.

Having many disparate systems and no single source of truth for customers can be a hard task to manage. Touchpoint MX takes care of that issue with ease and efficiency.

We are very passionate about what we can do and have helped many businesses grow and succeed by using powerful targeting based on customer behaviours at a fraction of the cost of most other companies.


Touchpoint MX scored 67/100 in the Marketing Automation category. This is based on user satisfaction (80/100), press buzz (35/100), recent user trends (falling), and other relevant information on Touchpoint MX gathered from around the web.

The score for this software has improved over the past month. What is this?

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Marketing Automation Market Radar

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Touchpoint MX Product Overview

  • ISO 27001 Certification for Banking Level Security

  • Flexible resources. Support when you need it and freedom when you don't

  • Drive immediate conversion

  • Omni-channel marketing for stand-out customer experience


Languages Supported: English

Marketing Automation Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in October 2021.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

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Touchpoint MX Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • SMS

Touchpoint MX FAQs

What is Touchpoint MX generally used for?

Increase lead generation, grow your marketing database and improve sales conversion through remarketing activities. Develop new sales channels and automate your digital marketing experiences with triggered communications. Drive customer engagement with personalised interactions through a host of omni-channel campaigns and promotions.

Does Touchpoint MX offer multi-user capability (e.g. teams)?

Yes

What are some applications Touchpoint MX is commonly used in tandem with?

Ipiphany and TouchpointCX

Does Touchpoint MX offer guides, tutorials and or customer support?

Yes, our team of marketing automation professionals are available to offer customer support and tutorials.

Does Touchpoint MX offer an API?

Yes

Who are the main user groups of Touchpoint MX?

Large Enterprise groups such as Banks, Telecommunications, Retail, Utilities and Insurance

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