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What is Taboola?

Taboola is a content discovery platform that links advertisers and publishers.

Taboola is an online sponsored content network that enables advertisers to distribute their content on premium media. It works as a native placement platform on publishing websites.

Taboola is a web-based content discovery and marketing service, intended to be used by publishers, writers, and media businesses. It connects companies with their targeted audience via right content published on websites and social media posts. Taboola helps business owners increase the brand awareness for both B2B and B2C targeting options, to reach bigger audiences and convert more leads.

For publishers, the platform offers simple but functional control panel with reporting section and section for blocking a certain content. Taboola Feed module delivers the scrolling newsfeed, while Newsroom allows editorial and audience teams to improve content with actionable data insights, A/B testing, and alerts. When it comes to reporting, there are two options: revenue summary and interaction funnel.

The payment is on CPC (Cost per Click) basis.

Taboola Awards

Taboola currently scores 82/100 in the Content Marketing category. This is based on user satisfaction (66/100), press buzz (60/100), recent user trends (rising), and other relevant information on Taboola gathered from around the web.

The score for this software has improved over the past month. What is this?
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Taboola Review

Editors' Review by the Content Marketing Software Review Team

Taboola is a content discovery platform that effectively connects marketers and advertisers to publishers and content creators. It links a specific user to related content, from articles and blogs to videos, infographics, and slideshows, both from inside and outside the platform.

The content marketing platform enables publishers to essentially monetize their website using the features and capabilities available with Taboola, such as the customizable native widgets. Taboola is more than just a content marketing software solution. It is also an ad management and content monetization platform designed for small to medium-sized businesses and large enterprises across multiple industries.

Taboola is designed to help drive quality traffic to your business website from some of the top publishers and content creators online. It also helps in increasing customer engagement and improving conversion rates.

Typical customers that normally use the content marketing platform include small and medium-sized businesses, as well as large enterprises in various industries such as those in the retail and wholesale business, healthcare and hospitality, financial services, media, and publishing, just to name a few.

Taboola Functions

The Taboola content marketing platform is powered by advanced technology that essentially identifies website visitors and predicts their interests based on behavior and site browsing patterns. The system then provides sponsored content that may be relevant to the reader. The web-based solution offers the type of content that is appealing and interesting to the visitor. Links, accompanied by rather tempting captions, are usually available at the end of the page.

The content marketing software is a useful solution if you want to increase your customer base, boost traffic to your website, and improve your conversion rates. The platform is geared towards customer engagement in a more natural and organic way, giving your target audience an opportunity to view your products and/or services as well as learn more about your brand.

Taboola is a content marketing platform that caters to both advertisers and publishers. Advertisers can advertise with Taboola to expand their customer base and grow their business, while publishers can monetize their content, engage site visitors, and acquire new audiences with the help of the web-based software solution.

Taboola discovery for advertisers

Taboola Discovery works effectively at any stage of your marketing lifecycle, from the awareness phase to the consideration phase all the way to conversion. In the awareness stage, Taboola can help you make a good impression on your target audience. You are able to reach your brand awareness objectives through the platform’s highly accessible and easy to reach advertising channels with the help of top publishers and influencers.

In the consideration stage of your marketing journey, you are able to create interest towards your brand by being able to reach new audiences, generate quality leads, and share quality content and positive news to show your brand in a good light, thus promoting your business to a new and wider market.

Taboola helps to increase your conversion rates through a combination of data segmentation and performance optimization across multiple channels, including mobile and desktop.

Taboola homepage screenshot advertisers content discovery platform drive marketing

Taboola for publishers

As a publisher or content creator, Taboola can help monetize your website or blog. It provides you with the right set of tools to engage your readers and site visitors, as well as acquire new audiences to increase traffic to your site.

Taboola for publishers offers a wide range of solutions to help you find and acquire new audiences as well as retain your current visitors and readers. The platform also offers solutions to help engage users and audiences so they will seek out your website and keep coming back for more.

Customer engagement is not just about acquiring audiences, but also engaging them effectively to keep them coming back. It’s also about keeping them engaged in order to maximize the time they spend on your website, browsing your pages, and keeping their satisfaction high as soon as they leave the site. That is how you retain audiences and get them to continue to consume your content. Taboola is designed to specifically address these aspects.

Another area where Taboola for publishers is quite useful is content monetization. With the tools and services available at your fingertips, you are able to drive revenue to your content across multiple platforms, including blog sites, mobile apps, and newsletters.

Taboola homepage screenshot publishers engaged audience grow revenue following monetise

Taboola Benefits

By leveraging content that is engaging and relevant to your target audience, Taboola helps to drive interest and quality traffic to your website. Through customer engagement and user satisfaction, the content marketing platform facilitates the increase of conversions and revenue for your business.

The platform offers good lead tracking and content creation tools. It helps to monetize your content by promoting your site all over the world, increasing your chances of being discovered by audiences who may be interested in the type of content you’re sharing. The setup process is quick and simple, with a step-by-step guide to help users start and conduct a proper campaign from the ground up.

Tools and services are readily available to help you optimize your campaigns for your target audience and to ensure the best results and return on investment (ROI) possible. The essential tools for monetizing your content, if you’re a publisher, are easily accessible. Furthermore, they provide a proper step-by-step procedure to assist you with maximizing your revenues.

Taboola offers steady and reasonable revenue to publishers who are able to sustain a decent number of site visitors to their websites. Content promotion is made more convenient with a simple and easy to install widget. The platform also provides reliable customer support to facilitate the needs of users, regardless of whether it’s a publisher or an advertiser.

There are also website variations in different languages available, to allow access to everyone across the globe, especially non-English speaking countries. This ensures maximum exposure for your brand or business to a wider audience around the world.

User-friendly and fully customizable advertisements, targeted traffic, complete control over the content for both publishers and advertisers, and a good click-through rate (CTR)—these are just a few of the benefits that you can expect when using the Taboola content marketing platform, either as an advertiser or as a publisher.

Taboola Pricing

Pricing for Taboola’s content marketing platform is mainly based on the customer’s personal setup. This includes the creative aspect, budgeting, and targeting. As a user, you only pay when leads or site visitors actually click on your ads and reach the actual advertiser’s website. You may contact Taboola directly to get information about the pricing. For Taboola’s self-service option, a standard marketing campaign starts at $10 per day.

For more information about Taboola’s pricing and payment rates, you may visit their official website or contact the company directly to get a more complete picture of possible costs and expenses.


Taboola was designed and developed to provide advertisers and publishers with a reliable and feature-rich content marketing platform. On those aspects, the solution actually does quite well. It is a good content discovery platform that offers a wide range of tools and capabilities for businesses to advertise their brand and products/services.

From the perspective of content creators and publishers, the platform serves as a good avenue for them to monetize their content and optimize it to target the right audience, engage site visitors, and increase conversions. The platform works on the model of pay-per-click (PPC) marketing campaign, cost-per-click (CPC), and cost-per-thousand (CPT) marketing metric.

Content Marketing Market Radar

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Taboola Product Overview

  • Advertisement management

  • Audience engagement monitoring

  • Audience tracking

  • Complete end to end personalization

  • Comprehensive reporting

  • Content repository

  • Dashboard views

  • Drip campaigns

  • Dynamic content

  • Email automation

Languages Supported: English, Chinese, French, German, Hebrew, Japanese, Thai, Portuguese, Spanish, Russian

Content Marketing Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select Content Marketing software for business. Published in February 2023.

Content Marketing is a very essential part in the advertising space. It involves the creation and distribution of content, with an aim of attracting customers and driving search traffic to target websites. Common types of web content include infographics, a...


Taboola Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Taboola FAQs

What platforms does Taboola support?

This is a web-based software.

What is Taboola generally used for?

This service is generally used for content amplification on media websites.

Who are the main user groups of Taboola?

Main users of Taboola are advertisers in companies of all sizes, and publishers.

What are some applications Taboola is commonly used in tandem with?

It is commonly used in tandem with Wordpress.

Does Taboola offer multi-user capability (e.g. teams)?


Does Taboola integrate with any other apps?

Integrations: Funnel, WordPress, Facebook, Opera, PocketMath, Quantcast, BlogHer, Pandora, Turn, Vox, Media, Yahoo!, Site Scout, CBS Interactive, Amazon Media Group, Pocket Media, SAY Media.

Does Taboola offer an API?

Yes, it offers an API.

Does Taboola offer guides, tutorials and or customer support?

Support: FAQs, Online Support, Phone Support, Video Tutorials, Webinars, Help Center.

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