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Event Management Software
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What is Swoogo?

Swoogo is a cloud-based event management and planning software designed to meet the demands of today's data-driven, global event and meeting planners.

Easy to use. Created by event professionals for event professionals, Swoogo is packed with simple, intuitive & powerful technology designed for media & publishing brands, events agencies & corporates.

You can create beautiful event websites in a snap with drag and drop functionality, different themes and circus contortionist-level of design flexibility. The software keeps your brand front and center.

The feature-rich, yet easy to use, registration wizard allows you to set up your registration form, designating your registrant types, and adding sessions. You can now set up events faster than ever with smart settings and the ability to duplicate past events.

Screen size, tablet size, phone size: Swoogo is both front and back end responsive to make it easier for you to work the way you want to, where you want to and when you want to. Event professionals are on-the-go all the time and Swoogo will finally let you break free of your desk.

Swoogo Awards

Swoogo currently scores 95/100 (No. 1 in Event Management) in the Event Management category. This is based on user satisfaction (98/100), press buzz (50/100), recent user trends (falling), and other relevant information on Swoogo gathered from around the web.

The score for this software has improved over the past month. What is this?
  • Swoogo
  • Swoogo

Event Management Market Radar

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Swoogo Product Overview

  • Swoogo is made for event professionals who want to get things done

  • Fully front and back end responsive to allow you to work from where you are

  • Swoogo and Swoogo Mobile makes managing multiple events, event apps, and data sets a breeze.

  • Swoogo lets you put your brand front, center, and any other direction you choose to go.

Languages Supported: English

Event Management Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Event Management software for business. Published in May 2024.

The design, planning and coordination of complex events requires a broad range of functionality that normal project management software does not support. Event management software delivers features adapted to the event industry and enables event managers to...


Swoogo Features

  • Accounts Payable
  • Accounts Receivable
  • API
  • Audience Targeting
  • Budgeting
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Expense Tracking
  • External Integrations
  • Forecasting
  • General Account Ledger
  • History/Version Control
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Project Management
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • SMS
Swoogo Pricing

Swoogo Pricing Plans


1 user(s) / month
  • 1 Full User
  • 1 Reporting User
  • Unlimited Events


3 user(s) / month
  • 3 Full Users
  • 3 Reporting Users
  • Unlimited Events


5 user(s) / month
  • 5 Full Users
  • 5 Reporting Users
  • Unlimited Events


8 user(s) / month
  • 8 Full Users
  • 8 Reporting Users
  • Unlimited Events

Plans starting from: $550.00/month Credit card required: Yes

Swoogo FAQs

What platforms does Swoogo support?

Cloud-based platform delivered as SaaS.

Does Swoogo offer an API?

Yes, you can use our API to access Swoogo API endpoints, which can get information on events, registrations, sessions and more

What are some applications Swoogo is commonly used in tandem with?

Swoogo is part of the Event Tech Tribe.

The Event Tech Tribe is a carefully curated, infinitely innovative family of best-in-craft event technologies that have chosen to work together technically, but more importantly to collaborate at a client level.

Swoogo is commonly used in tandem with:

  • Content Management Systems, like Hubb
  • Badge printing, attendance tracking & lead retrieval solutions, like TRC
  • Event planning solutions, like EventOps
  • Audience engagement software, like Glisser

Does Swoogo offer guides, tutorials and or customer support?

Yes, including:

  • Online help center
  • Customer success teams
  • Support & Slack community

What is Swoogo generally used for?

Conferences, Product Launches, Roadshows, Congresses & many other different events

Does Swoogo integrate with any other apps?

  • Hubspot
  • Hubb
  • Pathkey
  • Ingo
  • Salesforce
  • Marketo
  • ShowSimple
  • EventOps
  • InsightXM

Who are the main user groups of Swoogo?

  • Event Managers
  • Event Marketing Professionals
  • Corporate Event Planners
  • Meeting Planners
  • Event Marketing Agencies
  • Event Freelancers
Swoogo Competitors Swoogo Alternatives

Swoogo Alternatives & Competitors

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Swoogo User Reviews

Average User Rating:
4.88/5 based on 41 user ratings.
Your Rating:
User profile picture

"Creates nice looking websites"

What do you like about Swoogo?

Swoogo allowed me to create and publish a new event website with logic in a couple of hours. Our event with free admission took a day to design and make live. We are working on paid registration pages now. The best part of using Swoogo is that I have bypassed our web department who traditionally take a few days to edit our pages. I can make edits really fast now. It took me 2 weeks of watching Help videos (very helpful) and getting 3 sessions of formal training to get to a point that I felt comfortable publishing a website.

What do you dislike about Swoogo?

It is a lot more work than I realized to build a standard website. Their templates are good. You really should budget for Pro Templates if you have never built a website before. It cuts that time down considerably.

What have you been using it for and what problems did Swoogo solve?

Swoogo is being used to generate event specific website and registration, hosting virtual events, post-event email follow-up, and CE credit reporting. We haven't hosted an event yet, so I am not sure if it works that way I want it to work.

Ease of use
Value for money
Customer service
User profile picture

"Swoogo is AMAZING!!!!"

// Sr. Manager, Meetings + Events at Type A Events

What do you like about Swoogo?

I've been in the event industry for over 15 years and Swoogo is the most polished, flexible and user friendly event registration tool that I have ever used. Our company had an extensive registration technology search in order to find the best solution to meet our needs. The sales process was exciting, the on boarding has been amazing and the tools and resources that are available from day 1 are extremely helpful. We have not been this excited about event registration in a very long time!

Thank you SWOOGO!!!

What do you dislike about Swoogo?

Nothing - there is literally nothing that I dislike about Swoogo. We have yet to run into an issue with the platform.

What have you been using it for and what problems did Swoogo solve?

Event Registration - we are able to completely customize the event registration process not only by client and event, but even down to the individual attendee level.

Ease of use
Value for money
Customer service
Sep 13, 2018

Reply from Carsten at Swoogo:

Thank you so much for your kind words, Stefanie! It warms our hearts. We try our best to keep you happy and do everything we can to provide you with the best software in the market.

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