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What is Riddle?

We make it easy for brands, bloggers, and publishers to quickly create their own interactive social content (think Buzzfeed-style quizzes, lists, & polls) - in under a minute.

Interactive content is huge these days - and Riddle makes it easy for anyone from freelancers to major companies to quickly build their own quizzes, lists, or polls. Riddle is ideal for driving engagement and viral traffic back to your site, Riddle has already gone global - used by the BBC, InStyle, and hundreds of other publishers and brands.

Make a Quiz and Gather Emails
Add a lead generation form to your quiz, list, or poll. Completion can be optional or required before users can view their results. The NBA's Chicago Bulls use quizzes for contests - with a 27% email opt-in rate

Send Sign Ups to Your Email Marketing Tool
Easily connect your quiz with any email automation software like AWeber, MailChimp, or ConvertKit. Send auto follow-up messages - based on how each user answered!

Engage Your Readers - Get Them Sharing
According to Adweek, quizzes are by far the most shared content on social media. Make quizzes that feature Facebook, Twitter, and other sharing options to drive all traffic back to your site.

Riddle Awards

Riddle currently scores 88/100 in the Content Marketing category. This is based on user satisfaction (88/100), press buzz (46/100), recent user trends (falling), and other relevant information on Riddle gathered from around the web.

The score for this software has declined over the past month. What is this?
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Riddle Review

Editors' Review by the Content Marketing Software Review Team

Each week we feature an app that has caught the attention of the Crozdesk community. We look for exciting features that make our lives easier, apps that take a radical approach to existing problems or a service that has everyone talking about it. In other words, apps that we think you should know about. This week’s featured app is online content creation platform Riddle – a tool designed to create brilliant and engaging online content.

Riddle: Cutting Through the Clutter

A staggering amount of online content is generated every single day by individuals and businesses wishing to have their voice heard online. Any business looking to promote themselves effectively will need to start by cutting through this abundance of information and produce content which stands out. The best way to do this is to create original, unique, relevant and genuinely useful online content that people actually want to read, share and like – the content that businesses put out online should be a resource for their target audience. One way to boost the impact of online content is to make it interactive on the basis that an audience is more likely to engage with content if it is designed to be engaged with. It is for this purpose that interactive online content creation tool Riddle has been designed – Riddle allows users to quickly create visually impressive content which is purpose-built to engage with consumers.

Create Engaging Online Content with Riddle: Crozdesk App of the Week

Create engaging interactive content with Riddle


In order to help users create content which reaches and engages their target audience, Riddle  offers five different types of content. Choose from Opinion Polls, Lists, Pop Quizzes, Personalities or Surveys.

Opinion polls: In choosing to create an opinion poll, users have the option to either create a new poll or use Riddle’s  template. Creating an opinion poll using the template is straightforward, choose an image for the poll, enter a title and main text, then determine the possible answer options. Choosing to create a new opinion poll offers users extending functionality and customization, including the option to add an image, YouTube clip, stock image, Facebook article or uploaded file.

Create Engaging Online Content with Riddle: Crozdesk App of the Week

Create opinion polls with online content creation tool Riddle

Lists: Designed for producing list-based content, users can choose to create a new list from scratch or use Riddle’s template. Users have the option to change the main photo for a file or image of their choice and can change the text of each list item.

Pop Quiz: The pop quiz option allows content viewers to answer a number of questions and receive a score based on their answers. In creating a quiz, you have the option to specify how the answers given by participants determine their overall score in the quiz. As an example, in a quiz about technology, a high score might earn quiz participants the title of “Technology Expert” while a low score might be defined as “Not Great! Better Luck Next Time.”

Personality: The personality function allows a number of personality types to be associated with specific questions. As an example, the Riddle template for this content type has the title “What type of viral content writer are you?” The template features two possible personality types: “You write viral content to make money” and “You write viral content to educate.” One of the questions in this template asks: “How do you come up with your ideas for new content?” The possible answers to this question are: “I research current hot topics”; “I see what my competitors are up to” and “Over a glass of something at my favorite bar.” In the set up for this type of content, it is necessary for users to specify the level of association that each question has with each personality type. In this example the answer “I research current hot topics” scores more highly for the educate personality type. While fairly straightforward, this option becomes more complex as more personality types are added. Each new personality type added is automatically added to the associations settings for each answer, requiring the user to select the strength of association between each personality type and each answer option.

Create Engaging Online Content with Riddle: Crozdesk App of the Week

Specify the strength of the correlation between answer options and personality types with content creation tool Riddle

Survey: This option allows users to create surveys featuring text field responses, multi or single choice answer options. It is important to note here that the free version of Riddle only allows for survey responses to be emailed to single email address associated with their Riddle account. In order to download responses in CSV format it is necessary to upgrade to Riddle’s pro plan. Although a minor drawback, it is also worth noting that the survey functionality offers no option to skip questions or redirect participants to different questions depending on the answers they give.


Create Engaging Online Content with Riddle: Crozdesk App of the Week

Turn content into new business leads with content creation tool Riddle

The monetize feature within Riddle allows users to turn their content into new business opportunities through lead generation, Mailchimp or custom ads functionality. The lead generation option offers users the option to add up to two additional fields to their content, which can be filled in by viewers of the content. These fields might include an email address or contact number or name – highly useful information for businesses looking to turn their content into a prospecting opportunity. The lead generation function also includes the opportunity for a conversion tracking URL to be inserted, providing that a business already has conversion tracking set up. Mailchimp integration allows users to synchronise and share their content with pre-created Mailchimp lists, highly useful for sending content to a list of existing contacts. The custom ads feature is currently unavailable but promises to allow users to run their own ads from within the content they create and to keep any revenue generated from these ads.


Create Engaging Online Content with Riddle: Crozdesk App of the Week

Customise content with content creation tool Riddle

The customise function within Riddle  allows colour, font and language adjustments to be made to your content before it goes live. The paid versions of Riddle allow the “Powered by Riddle” and “Create your own list” logos to be removed here, dependent upon subscription level.


Create Engaging Online Content with Riddle: Crozdesk App of the Week

Embed and share content with content creation tool Riddle

Riddle offers a number of features when it comes to publishing your newly created content. Users have the opportunity to link to their Riddle content, share it via social media and embed it on a webpage in either auto-scale, no javascript or no CSS formats.


Create Engaging Online Content with Riddle: Crozdesk App of the Week

Analyse content by number of views and interactions with content creation tool Riddle

Riddle’s analysis function offers a dashboard overview of the number of times content has been viewed. Views are segmented within the dashboard by:

  • Starts: The number of viewers who have interacted with your content
  • Finishes: Viewers who have enjoyed your content right through to the end
  • Shares: Viewers who have shared your content via Facebook or Twitter


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Online content creation tool Riddle offers price plans based on increasing levels of customisation and integration

Riddle operates on a Freemium model – find out more about Riddle’s paid plans by visiting Riddle’s pricing page, however in summary the subscription options offer a greater degree of integration and custom branding as they go up in price, the options are:

  • Starter: $30 per month
  • Pro: $60 per month
  • Business: $550 per month

Riddle: Innovative, Efficient and Easy-to-Use

The most impressive thing about Riddle is not the carefully-crafted UX or the well thought out functionality but that, like all the best products and solutions, it fills a niche in the market. The Riddle team have observed that the importance of online content has increased dramatically and that the ability to put out large amounts of high-quality content is a must if businesses are to stand out online and engage with its customers. Riddle is easy-to-use and makes the task of generating visually attractive, interactive content, far easier.

Content Marketing Market Radar

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Riddle Product Overview

  • No I.T. or coding required: Get up and creating in just seconds

  • Attract more traffic: The more people share, the more new users all come back to visit YOUR site

  • Boost engagement: Through beautiful and highly viral quizzes, lists, polls, personality tests, and more

  • Get more leads: Add integrated forms - automatically send follow up emails based on user results from AWeber, MailChimp, or any other marketing software.

Languages Supported: Danish, German, English, Finnish, French, Italian, Japanese, Korean, Latvian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Chinese
Exclusive Crozdesk Discount: Click to view exclusive Crozdesk discount...

Content Marketing Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select Content Marketing software for business. Published in December 2021.

Content Marketing is a very essential part in the advertising space. It involves the creation and distribution of content, with an aim of attracting customers and driving search traffic to target websites. Common types of web content include infographics, a...


Riddle Pricing Plans

Other pricing information:

Basic: unlimited creation, unlimited leads, includes Riddle brand
Pro: (white label solution) unlimited creation, unlimited leads, using your own logos, CSV delivery of leads
Enterprise: (white label solution) unlimited creation, unlimited leads, using your own logos, custom CSS and font support, multi-user teams

Full pricing details at: http://blog.riddle.com/segmenting-users-based-on-quiz-data/.

Plans starting from: $25.00/month Credit card required: N/A

Riddle FAQs

Who are the main user groups of Riddle?

We've seen everyone from newspaper publishers, teachers, brands, bands and bloggers use Riddle's interactive tools. Quizzes, polls, and other engagement tools are incredibly popular right now - across pretty much every vertical and use case.

What is Riddle generally used for?

Interactive content is ready made for boosting engagement - people love to contribute their opinions, and then share their results with their friends (and friends of friends). We've integrated lead generation closely with our tools - asking potential customers to sign up for more information as they interact with compelling content has proven to be highly effective for authors, newspapers, restaurants, bloggers, and more.

What platforms does Riddle support?

Mobile-optimised, Riddle works seamlessly across all desktop and mobile browsers.

What are some applications Riddle is commonly used in tandem with?

Our lead generation platform sync with all major marketing platforms - so interested leads can instantly be added to sales lead funnels or newsletter lists for subsequent follow ups.

Does Riddle offer multi-user capability (e.g. teams)?

Absolutely - teams, different permissions and access rights, and more.

Does Riddle offer guides, tutorials and or customer support?

Yes - very intuitive to get started, and our customer service is proud of responding most often in less than 5 minutes to any questions.

Riddle User Reviews

Average User Rating:
4.42/5 based on 13 user ratings.
Your Rating:
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Does perfectly what it says on the tin. Works quickly and couldn't be easier to set up and use. Increased traffic and engagement for our brand instantly. Definitely recommend!

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