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What is Reply?

Reply is the all-in-one sales engagement platform that automates multichannel outreach with leads and customers throughout the entire sales process.

From finding emails on LinkedIn to booking calls right through the platform – Reply allows you to automate the whole process saving up to 40% of your SDR team’s time.

Using the cutting-edge AI algorithm, Reply helps SDRs and sales reps generate unique email templates, optimize the messaging for better results, and automatically pinpoint the hottest leads in the inbox. Paired with the tools to build, improve, and maintain a positive sender reputation and high email deliverability, it offers a reliable platform to build and grow your business.

Its robust reporting system tracks all activities for team members and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the top 50 tools for sales in 2022 by G2, Reply is recognized for its top-notch customer success/support services, and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Crush your sales quotas and book more meetings with Reply:
1. Email Finder to find valid email addresses in bulk on LinkedIn and Sales Navigator.
2. Multichannel Sequences with the biggest number of automated communication channels on one platform.
3. AI Email Assistant to generate unique, human-like email templates and optimize them for maximum conversion.
4. Email Warm-Up to build, maintain, and repair your sender reputation automatically.
5. Appointment Booking & Calendar to schedule meetings with prospects in a click.
6. Reporting dashboards with in-depth reports on sequences, calls, tasks, and team activity to track and improve your performance.
7. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the toolstack.

Reply can help with:
✓ OUTBOUND SALES - automate cold outreach to establish reliable revenue streams.
✓ INBOUND SALES - connect with warm leads and nurture engagement to close more deals.
✓ ACCOUNT MANAGEMENT - stay in touch with the customers to maintain personal relations.
✓ STAFFING & RECRUITING - get in touch with the right candidates and hire the best talent.
✓ BUSINESS DEVELOPMENT - build mutually beneficial partnerships with other businesses.
✓ PR & LINK BUILDING - pitch the journalists to get press coverage and improve your SEO.

Reply Awards

Reply currently scores 91/100 in the Lead Management category. This is based on user satisfaction (92/100), press buzz (53/100), recent user trends (rising), and other relevant information on Reply gathered from around the web.

The score for this software has declined over the past month. What is this?
  • Reply
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Lead Management Market Radar

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Reply Product Overview

  • Email Automation Tool:Design a series of personalized emails with automatic follow ups. Our system will automatically pause people that replied.

  • Detailed Analytics: See what happens to your emails once you send them. Reply tracks your delivery, click, open and reply rates. A\B test your emails copy and find what templates work best.

  • Inbox Replies: All replies will go straight to you inbox. Reply connects to your email account and all sent messages appear 100% manually typed.

Languages Supported: English, Spanish, Russian, Portuguese

Lead Management Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select Lead Management software for business. Published in December 2023.

Lead management software not only helps businesses generate and nurture leads, but manage the leads through the entire sales funnel until purchase. You can use this software to collect, update and segment lead data, view a lead’s position in the sales funne...


Reply Features

  • API
  • Audience Targeting
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Employee Training
  • Expense Tracking
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Currency
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Custom Data Forms
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Sales Proposals
  • Performance Reviews
  • Sales Automation
Reply Pricing

Reply Pricing Plans

Business Starter

1 user(s) / month
  • Unlimited contacts
  • Unlimited email search
  • 1 mailbox
  • Email sequences
  • Basic reports
  • Pipedrive & Hubspot Integrations
  • Reply Chrome extension
  • Email open, click, and reply tracking
  • Customer success service

Business Professional

1 user(s) / month
  • 2 mailboxes
  • Unlimited contacts
  • Unlimited email search
  • Multichannel sequences
  • Advanced reports
  • Salesforce Integration
  • Email warm-up
  • Cloud dialer
  • Meetings booking
  • Triggers (automations)
  • Roles & Permissions

Business Custom

1 user(s) / month
  • 4 mailboxes
  • Unlimited contacts
  • Unlimited email search
  • Linkedin automation add-on included
  • Advanced API access
  • SSO
  • Dedicated CSM
  • Premium support

Agency Starter

per account/month
  • 2 email addresses per client
  • Unlimited contacts
  • Unlimited sequences
  • Starts from 5 clients
  • Multichannel sequences
  • Email open, click and reply tracking
  • Advanced reports
  • All Integrations
  • Chrome extension

Agency Professional

per account/month
  • Everything in Agency Starter +
  • Multiple rotating emails per sequence
  • Triggers
  • Dialer
  • Webhooks and advanced API access
  • Dedicated CSM
  • Premium support via Slack
  • Get featured in Reply's partnership directory

Email Search Free

  • 200 email credits / month
  • LinkedIn and Sales Navigator
  • Export via CSV file

Email Search Advanced

1 user(s) / month
  • Find 5000 business emails
  • LinkedIn and Sales Navigator
  • Export via CSV file

Email Search Unlimited

1 user(s) / month
  • Unlimited business emails
  • LinkedIn and Sales Navigator
  • Export via CSV file

Email Warm-up

per email account / month
  • Usage-based pricing
  • Multiple warm-up profiles
  • Cancel or resume anytime

Plans starting from: $60.00/month Credit card required: No

Reply FAQs

Does Reply offer guides, tutorials and or customer support?

Yes, Reply offers guides, tutorials, a comprehensive help center, live chat support, and customer success.

What is Reply generally used for?

  • Inbound Sales
  • Outbound Sales
  • Account-Based Sales
  • HR & Recruiting
  • Business Development
  • PR & Link Building
  • Sales & Lead Generation Agencies

Does Reply offer multi-user capability (e.g. teams)?

Yes, Reply offers a Team Edition feature perfectly designed for team collaboration.

Does Reply integrate with any other apps?

Yes, Reply integrates with the top CRMs, sales and marketing tools on the market.

Who are the main user groups of Reply?

SMBs, mid-market, and sales agencies in the US, Canada, and Europe.

Does Reply offer an API?

Yes, Reply offers a rich API with 40+ methods (V1, V2):
* Email API
* Email Warm-up API
* AI Assistant API
* Messenger API

Reply Competitors Reply Alternatives

Reply Alternatives & Competitors

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  487 92/100
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  21 88/100
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  32 90/100
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Lead Management Software

Reply User Reviews

Average User Rating:
4.6/5 based on 815 user ratings.
Your Rating:
User profile picture

" is a very good platform for email outreach!"

What do you like about Reply?

On Reply, it is very easy and quick to set up new email campaigns. I like that we can create email templates and save them which helps when creating different campaigns. Also when creating a template, reply has a quality check feature on areas such as subject line length, word count and reading level just to name a few which helps to improve the chance of receiving a response.

What do you dislike about Reply?

Customer service is overall decent to be fair but I wish they could have a better response time. Other than that, I'm happy with the platform.

What have you been using it for and what problems did Reply solve?

We used to use HubSpot marketing for email campaigns which was a much more pricier platform and reply offers almost the same features as HubSpot but at a much greater value for money.

Ease of use
Value for money
Customer service
User profile picture

"Email marketing and outreach automation tool"

// Head of Content Marketing Department at Serpstat

What do you like about Reply?

It has greatly improved open and reply rates of our outreach emails. It's customizable and allows you to send sequential emails with custom settings which work wonders for open rates.

What do you dislike about Reply?

Some deliverability issues, also macros verification would be a good feature. Sometimes our managers can write a macro like [name] instead of [Name] and it doesn't register as a macro, which results in "Hello, [name]" emails. Which is bad :)

What have you been using it for and what problems did Reply solve?

Email marketing, outreach, outbound emails. Mostly for PR purposes.

Ease of use
Value for money
Customer service
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