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What is Qwaya?

Qwaya is Social Media advertising software.

Qwaya is Facebook advertising tool for creating successful marketing campaigns, used by marketers in small and medium-sized enterprises, as well as advertising agencies.

It helps them to enhance business results using powerful Facebook ads tool, that drives web traffic to the user's website. Qwaya finds the targeted audience for advertising and provides campaign success overview by Google Analytics integration.

It is very simple to create a new ad. Qwaya offers generous template base and customizable layout, plus the capacity for automatic A/B testing to find the right combination of content elements.

Qwaya Awards

Qwaya currently scores 74/100 in the Social Media category. This is based on user satisfaction (46/100), press buzz (44/100), recent user trends (falling), and other relevant information on Qwaya gathered from around the web.

The score for this software has declined over the past month. What is this?
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Qwaya Review

Editors' Review by the Social Media Software Review Team

A Review of Qwaya Social Media Software Solution

Qwaya is social media management software solution designed for social media marketing purposes. It is a suite comprised of tools and applications developed for sophisticated social media marketers, online marketing agencies and e-commerce companies.

Qwaya is a unique social media monitoring software as it facilitates the marketing process by driving business campaigns using Facebook ads applications and tools. This is specifically useful for small businesses that wish to drive traffic to their website or simply want advertise their products and fan page on the social media platform.

The software solution also offers a highly efficient ad development workflow that helps users to save a lot of time and effort without sacrificing the quality and effectiveness of the end-result. This is mainly due to the built-in Facebook ad tool that offers a lot of functionality compared to the social media platform’s own ad tools like Power Editor and Ad Manager.

From workflow organization to ad creation and scheduling, Qwaya offers a number of features that users will find very useful when marketing their brand, product or services on social media. It also comes with seamless integration with Google Analytics for more comprehensive and accurate data overview.

qwaya review

How Qwaya social media software solution works

Qwaya is a self-serve Instagram and Facebook ad management platform for social media marketers, online marketing agencies and businesses. It comes with robust and highly functional features as well as a user-friendly interface which allows you to run all your Facebook ad campaigns more efficiently and effortlessly.

Some of the key functions available include campaign optimization, productivity management, campaign scheduling, third-party program integration and other innovative services. The platform offers simple and straightforward ad creation for Facebook marketing campaigns and it comes with A/B testing of multiple audience segments from the social media platform.

For the A/B testing, once you separate audiences into multiple granular fragments, every section of your audience can be separately targeted. The solution’s A/B testing feature is also available for multiple ad variations. Users may connect multiple Facebook accounts and access them from one location, including ad accounts, apps, events and their Instagram accounts.

In addition to Instagram and Facebook ad management tools, Qwaya also offers comprehensive campaign management capabilities, specifically optimized for Instagram and Facebook ad workflows.

Users may place campaigns and templates into dedicated folders for a more structured and organized overview. Other crucial features and capabilities available include campaign automation, graphical reporting and team collaboration.

Here is a summarized breakdown of Qwaya’s features and tools.

  • Ad scheduler – Users can setup their ad campaigns to run at a specific time of day and/or week through smart scheduling.
  • Ad and campaign rules – Make your ad campaigns more effective and successful by having well defined performance-based rules to pause your campaigns.
  • Ad rotation – Having the ability to auto-rotate your ads allows you to decide what ad variation to run, instead of Facebook doing it for you.
  • URL builder – This tool allows users to save their work anytime they want so it’s easier to access and reuse for future ad campaigns.
  • Google Analytics integration – Seamless plug-and-play integration with Google Analytics allows you to effortlessly view conversations attributed to your ads, campaigns and your brand.
  • Multi-user – The Qwaya software solution allows users to add multiple users for easy collaboration and sharing of resources.
  • Campaign organizer – Organize your campaigns for a more structured and comprehensive view through a simple drag-and-drop system.
  • Split testing – Specifically designed for creatives and audiences, comes with automatically structured-in campaigns.
  • Multi-product ads – With this feature, which integrates seamlessly with Facebook’s successful new ad format, you can get more eyeballs on your ads and make more sales.
  • Excel export – Export your spreadsheets and other crucial data to be mulled over outside of the Qwaya platform. You can choose between .xlsx or .csv file formats.
  • Free training session – Even though Qwaya is an extremely easy to use software solution, all their plans do come with a free training webinar for the least tech-savvy users.
  • Targeting and ad templates – Lets you choose a wide variety of advertising templates to suit your target audience.

qwaya review

The benefits of Qwaya social media software solution

Qwaya is a social media management solution that helps find the most suitable target market for your ad campaigns through an automated process of split targeting. It essentially splits your target market into multiple granular segments to get a side-by-side comparison, allowing you to get the most accurate results.

With this platform, users can segment their target audience based on their specified targeting criteria. The software solution also allows its users to try different mixtures of text and images to place in their ads in order to generate the most effective and engaging campaign for their target market, saving them time and effort in the process.

Qwaya enables users to do some testing on different types of ad classifications and placements, including news feed ads for your online business site and mobile app install ads. Once you’ve created ads that are ready to be published, the system automatically combines your ads and your audiences and adds them into a campaign, which is also stored into an ad set folder structure for better organization and efficiency, especially when you’re dealing with large-scale advertising campaigns.

With its graphical reporting feature, you have access to a comprehensive and bird’s-eye view of all your ads and their performance so you can immediately spot trends or flaws in your campaign and make the necessary adjustments to maximize returns.

The Qwaya social media ad management platform can give the option to add tracking URLs based on the Google Analytics standard. Or, you can choose to create your own custom tracking URLs by utilizing ad set, campaign and ad variables. The URLs are automatically generated and appended every time you publish your ad campaigns for convenience and efficiency. This means you are able to immediately track the performance of your ad campaigns.

Pricing for the Qwaya social media software solution

Qwaya offers three pricing plans for small- to medium-sized businesses and marketing agencies based on the needs of the user. There is a free trial available with no credit card needed. Take a look at these pricing plans to see which one suits your needs best.

Premium: $149 per month

  • Single user
  • Unlimited ads
  • Unlimited Facebook users

Business: $249 per month

  • Up to 5 users
  • Unlimited ads
  • Unlimited Facebook users

Agency: $349 per month

  • Up to 10 users
  • Unlimited ads
  • Unlimited Facebook users

As you can see, pricing is based on the number of users you plan on having. All plans come with unlimited ads and unlimited Facebook users. They also come with all the features and tools mentioned above, like the ad scheduler, ad rotation, Google Analytics integration, URL builder, campaign organizer, ad templates and so on.

Is Qwaya worth your time and money?

If you’re the type of business that relies on social media to market your products and/or service, which most of the businesses today are, then you could really use a Social Media Software Solution like Qwaya.

It is practical, compact, simple to use and comes with a ton of features. Its ad monitoring system, scheduling and third-party app integrations are quite useful when it comes to social media marketing. So if you’re in the market for a tool, a software solution that allows you to effectively and efficiently manage your social media ads, specifically on Facebook and Instagram, then Qwaya might be what you’re looking for.

Social Media Market Radar

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Qwaya Product Overview

  • Audience A/B testing.

  • Ads A/B testing.

  • Automatic campaign creation.

  • Scheduling

  • Rules setting.

  • URL builder.

  • Templates.

  • Folders.

  • Users.

  • Facebook assets.

Languages Supported: English

Social Media Software Buyer Guide 2022

Product recommendations, vendor rankings, market overview and tips on how to select Social Media software for business. Published in August 2022.

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understa...


Qwaya Features

  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Social Media Monitoring
Qwaya Pricing

Qwaya Pricing Plans


Licence / Month
  • 1 User
  • Unlimited Ads
  • Unlimited Facebook Users


Licence / Month
  • 5 Users
  • Unlimited Ads
  • Unlimited Facebook Users


Licence / Month
  • 10 User
  • Unlimited Ads
  • Unlimited Facebook Users

Plans starting from: $149.00/month Credit card required: No

Qwaya FAQs

Does Qwaya offer an API?

Unfortunately Qwaya doesn't have an open API.

Does Qwaya offer multi-user capability (e.g. teams)?

Yes, there is multi-user and multi-account capability.

What is Qwaya generally used for?

Qwaya is used as a Facebook Advertising Tool.

Does Qwaya integrate with any other apps?

Integrations available: Google Analytics, Facebook, Excel.

Does Qwaya offer guides, tutorials and or customer support?

Support offered: FAQs, Knowledge Base, Online Support.

What are some applications Qwaya is commonly used in tandem with?

Most commonly, Qwaya is used in tandem with social media platforms.

What platforms does Qwaya support?

This is web-based platform.

Who are the main user groups of Qwaya?

Main users of this services are SMEs and advertising agencies.

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