QuestionPro Review

QuestionPro is a comprehensive SaaS survey and polling platform designed to facilitate the insight needs of businesses and organizations, regardless of size and scale, across different industries.

QuestionPro is both a web- and mobile-based platform capable of providing meaningful insights to its users through basic surveys, comprehensive and complex research, customer experiences, and employee engagement. It is equipped with a wide variety of features and tools designed to accurately and consistently measure various aspects of a business operation, from the level of employee engagement to customer satisfaction. When used effectively and appropriately, QuestionPro can help businesses gain a deeper insight into the pulse of their target audience.

The SaaS survey and polling platform helps users and teams by providing the tools necessary to design and create personalized, multilingual, and real-time surveys. The survey tool offers over 350 premade templates for different types of surveys, from customer satisfaction to academic and market research. It is capable of assisting businesses and organizations with identifying market and workforce trends, as well as capturing employee feedback in real time by utilizing highly intuitive dashboards. QuestionPro gives individuals and teams the ability to gain valuable insights, observe the behavior of their target customers, and produce segmentation metrics by getting access to various analytical methods.

In addition to the over 350 ready-made survey templates, QuestionPro also offers more than 40 different question types and a plethora of customizable themes. Once surveys and poll questions are created, the survey team can easily distribute the questionnaires to their target audience via email, social media, SMS message,  mobile apps, a QR code, or they can opt to embed the survey questionnaire on their business website. QuestionPro offers more than 80 free features and tools for creating online surveys and polls, potentially the most of all the available software products in its category.

QuestionPro Features

QuestionPro is tailored for different types of business users. It caters to small- and medium-sized companies, for profit and nonprofit organizations—any enterprise that values both internal and external customer experience and satisfaction. This robust and feature-rich survey and polling solution provides users with all the tools they need in order to capture meaningful insights, while also giving respondents a safe and secure platform for them to share their thoughts and opinions about any organizational matter.

There are four main products that are available from QuestionPro: the general survey software, the customer experience (CX) survey software, the workforce experience survey software, and the complete research suite. The QuestionPro Research Suite is an online market research solution that is equipped with modern tools and capabilities designed for conducting advanced data analysis. On the other hand, QuestionPro CX is the survey solution specifically designed for determining the customer experience level; i.e., it provides the tools for identifying and measuring the quality of interactions between the brand or business and its customer base. The end goal of utilizing this type of software solution is to strengthen customer relationships.

QuestionPro Workforce is the survey solution for identifying and measuring employee experiences within an organization. It is a robust employee experience survey and analytics platform that is intended to help SMBs and organizations ensure better employee experiences for their entire workforce while creating a positive and inclusive work culture in the process. QuestionPro’s SaaS survey platform is equipped with a wide variety of features and capabilities. The following are some of the more notable features of this survey and polling software product:

General survey features and capabilities

QuestionPro’s survey features are quite comprehensive and versatile. The survey platform allows you to create unlimited and highly customizable surveys for online and offline distribution. The survey tool comes with a wide range of advanced question types, such as net promoter score (NPS), discrete choice, max-diff scale, and conjoint analysis. It also lets you filter out certain responses based on specific parameters such as status, language, device, geolocation, and other possible variables. The platform will even allow you and your team to conduct kiosk surveys using iOS and/or Android devices.

Market research tools

QuestionPro’s market research solution offers a wide variety of research tools designed to help you and your team uncover both quantitative and qualitative business insights. Among its many capabilities are social media and mobile integration. You can expand your market research initiatives by having the ability to conveniently access relevant reports, discussions, and surveys through mobile devices. Your community members can easily share status updates and insights on various social media platforms such as LinkedIn, Twitter, and Facebook.

QuestionPro provides you with access to a dedicated community web portal to help your team get a better understanding of your target customers’ requirements and preferences. In addition to letting you identify crucial drivers and customer demands, the platform also lets you create company-specific community pages with customized themes to suit your brand. An analysis tool is available as well. It will help you analyze the accumulated survey data via conjoint analysis, max-diff, heatmaps, and/or TURF.

Finally, there’s also the panel management solution, which gives you the ability to create as well as manage different research panels with targeted segmentation.

AI-based sentiment analysis

This QuestionPro feature allows you to effectively categorize reviews and comments made by your customers and target audience. Through AI-based text analytics, you can easily classify their reviews as positive, negative, or neutral. The system also lets you capture vital information and actionable data from multiple channels, such as social media, documents, and, of course, surveys.

Email metrics and third-party integrations

QuestionPro provides tools that enable you to access your email metrics. It is a solution that lets you measure the effectiveness and success rate of your email survey campaigns. The system accomplishes this by consistently keeping track of the status of your email surveys and collecting data regarding average open rates, bounce rates, as well as click rates. When it comes to third-party system integrations, QuestionPro is capable of connecting with Microsoft Dynamics 365, Zoho, Salesforce, Google Analytics, Sugar CRM, and HubSpot, just to name a few.

QuestionPro Benefits

The main benefits of implementing QuestionPro’s survey software are its robust data collection tools, wider sample reach, and logically structured questionnaires.

It offers strong data collection capabilities

QuestionPro provides you with all the necessary tools for designing, creating, sending, and analyzing online surveys in a fast and efficient manner. You can easily capture rich data sets using any one of its more than 40 standard question types and over 300 survey templates. It allows you to conduct customer experience surveys, which effectively combine NPS, comments, root cause analysis, and other question types that will give you an in-depth look into customer sentiments and satisfaction levels toward your brand. With the survey results, you can easily determine which current strategies you’re employing are working and which ones need more improvement.

It provides you with a wider sample reach

When conducting any type of survey, the more data you are able to capture, the more accurate and reliable the insights you can gather from the results. With this in mind, QuestionPro ensures that you get complete and total access to the appropriate set of respondents who can deliver the insights that you want to obtain from the right demographic or group of individuals at the appropriate time. The system empowers you to capture relevant data via an in-house panel or through a third-party that has access to the correct set of respondents. QuestionPro also allows you to integrate different panels into your survey campaigns, depending on your research requirements and budget.

Well-structured questionnaires and question types

QuestionPro is designed to facilitate the needs of its users, especially when it comes to formulating the right questions as well as the right types of questions, i.e., matrix tables, open-ended questions,  and multiple choice questions, among others. This approach enables surveyors to get the appropriate responses from the survey participants. The platform uses coding scripts with custom scripting and webhooks to help teams come up with better custom logic in their survey design. This will make sure every survey that is created and shared contains properly validated questions that strictly adhere to a logical sequence.

QuestionPro Pricing

QuestionPro offers simple pricing plans for its different products. For the survey software, there are three pricing plans available:  Advanced, Team Edition, and Research Edition. The Advanced plan is priced at $99/month. Pricing for the Team Edition and the Research Edition is available only upon request.

Pricing for the QuestionPro Research Suite and QuestionPro CX is also only available upon request. Interested parties must contact the sales team to get pricing information. Pricing for QuestionPro Workforce begins at $5,000/year. You may visit the vendor’s website for more information about their products and pricing.

Conclusion

QuestionPro is a robust and feature-rich survey and polling platform that allows businesses and organizations to capture meaningful insights from survey respondents. This SaaS survey solution is equipped with an impressive set of advanced survey builders and analytics tools. It also offers a wider sample reach to maximize survey results and insights. There are four main products available, which can be used to perform comprehensive market research as well as industry studies.