OpenBack® is the only Mobile Engagement Platform with Smart Notifications and Device-side Decisions – guaranteed to reach every user every time.
OpenBack® is the only Mobile Engagement Platform with Smart Notifications and Device-side Decisions – guaranteed to reach every user every time. Compose feature-rich notifications that drive action and get results.
Get Smart, grow aggressively and stay compliant.
Founded in 2015, OpenBack is headquartered in Dublin with offices in San Francisco and London. Many of the world’s leading mobile companies use OpenBack, including the mobile operator Elisa, JumpStart Games, Ultimate Rugby, HelloHeart and hundreds of others.
Regional Restrictions: no restrictions, can be localized
Advanced Deep Links
A/B Testing / Control Groups
20+ User Audience Segment Trigger Groups
25+ Delivery Moment Trigger Groups
Advanced Marketing Automation
Intelligent Routing - Omni-channel Orchestration
Advanced Interactive Notifications
Notification Fallback Delivery
Notification Analytics - Complete funnel analysis
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OpenBack integrates with any SMS or email service providers and other integrations include Adobe Marketing Cloud, Braze, Pega, Google Analytics, Oracle, Salesforce Marketing Cloud, Emarsys, Optimove, Mparticle, Segment and Tealium
Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.
OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.
Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.
OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.
OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.
OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.