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What is Ontraport?

Ontraport is marketing automation and CRM platform for small and medium-sized businesses.

Ontraport is a no-code business software that empowers service businesses to systemize and scale. Ontraport manages and automates the entire buying cycle, resulting in faster growth while freeing up business owners and teams to deliver more customer value.

Ontraport’s full set of marketing, sales and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Service providers of all kinds — including consultants and agencies, coaches and advisors, and personal and professional service providers — trust Ontraport to achieve more growth with less work. For more information, visit www.ontraport.com.

Ontraport currently scores 88/100 in the Marketing Automation category. This is based on user satisfaction (86/100), press buzz (58/100), recent user trends (rising), and other relevant information on Ontraport gathered from around the web.

The score for this software has declined over the past month. What is this?
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Ontraport Review

Editors' Review by the Marketing Automation Software Review Team

Ontraport is an impressive marketing automation and reporting software system

Ontraport boasts of an intuitive visual campaign builder, something most business owners look for. If you are looking for a marketing automation software solution that is fast, visible and visually descriptive, then Ontraport might be what you are looking for.

What does Ontraport do?

Ontraport is a powerful time-saving system that is used to automate marketing actions to save time. What Ontraport can do is to streamline website actions such as affiliate tracking for affiliate programs, tracking ads to know which ones work well and those that work poorly, customer relationship management, lead scoring (which should happen before passing leads to the sales team), setting up membership sites, order fulfillment, lead capture, e-commerce, personalized direct mail, email segmentation and email marketing.

One person can only do so much in a day. You can not possibly capture prospects, categorize them according to their interests, follow up leads, deliver reports, nurture prospects, respond to each of the customers, sell products and deliver the products in one day. Business owners will need a lot of employees to serve a certain number of customers and do these tasks repeatedly, daily. It will take a lot more than attracting customers and delivering products to achieve higher sales.

The marketing automation technology of Ontraport makes these tasks easier to do. Lesser time and higher productivity can eventually lead to higher ROI. This makes Ontraport a good platform for business owners and marketers in small and medium-sized enterprises.

Ontraport review

Benefits of using Ontraport

Business Automation

Seamlessly connect manual and automated tasks for a streamlined process .Ontraport’s business automation feature lets you create prompts to automate everything from lead follow-up, order fulfillment to task management. Set up monthly, weekly and daily tasks so you can scale as your business grows. Automate your recurring internal businesses processes and spend more time working on the more relevant aspects of your business.

Campaign Builder

Build and launch campaigns faster with Ontraport’s Campaign Builder. Use the available data to deliver effective campaigns and improve your approach toward prospects and customers. You can also easily see which campaigns work and which ones don’t so you can take action immediately.


Ontraport’s organized and straightforward customer relationship management feature makes it easier for marketers to maintain good prospect and customer relationships. Organize your contacts, store relevant information, import and update contact lists and info, compile everything from past to present interactions into one organized system. Address each customer’s inquiries and needs with a personal approach.


Instead of using different tools for selling products, you can just use one powerful ecommerce system. Ontraport’s full ecommerce suite lets you sell your products, accept and manage payments and record customer order history.

Email Marketing

Email is still one efficient medium for sending newsletters, promos and updates. Up your marketing game with Ontraport’s email marketing feature—automate email marketing campaigns and personalize messaging based on engagement, lead source and demographics for emails that instantly connect to your audience.

Connect with your contacts with Ontraport’s various communication channels. Send a happy birthday postcard, send an engaging announcement, confirm appointments through SMS—maximize your reach and create an impression to your prospects and customers.

Landing Pages

Create your own landing page or choose from highly performing templates available which suit any type of page you will ever need. Create landing pages in a matter of minutes without the need for a developer.

Marketing Automation & Tracking

Create a fully integrated campaign for your leads and customers. This powerful feature lets you create and maintain a personalized experience with each customer based on their preferences.

With a few clicks, get a real-time full-picture view of your campaign’s results. Know what works and what doesn’t and make quick and better informed decisions based on detailed insights.

Membership Sites

With the PilotPress plugin, you can easily integrate your WordPress site with your ONTRAPORT account for a seamless, hassle-free process. Your member-only WordPress site ensures you have continuous revenue. You can also create strong relationships with your customers through interaction and automatically give or remove access with this user-friendly plugin.

Metrics Dashboard

Ontraport’s Metric Dashboard feature lets you customize your own dashboard. Arrange according to your company’s priorities. Drag and drop the metrics to organize your dashboard according to your preference. Easily see a real-time in-depth insight on what’s happening to your business at the very moment.

Partner & Referral Program & Sales Force Automation

Referrals are important to make sure you get more prospects. Tap partners who will receive commissions for helping promote your company and create sales. Ontraport’s Partner & Referral Program feature lets you track new contacts, leads, sales and revenue generated from your partners.

Ontraport’s sales force automation is a smart feature which keeps marketers on track with automated task prompts. It helps business owners make sure the company generates more prospects and leads are taken care of which eventually increases sales. It helps speed up the sales process for a consistent sales experience.

How much does it cost?

BASIC ($79/month)

  • 1,000 contacts
  • Unlimited emails
  • One user

PRO ($297/month)

  • 25,000 contacts
  • 100,000 emails/mo.
  • Two users
  • Two hours of account setup
  • Free postmaster review

TEAM ($597/month)

  • 100,000 contacts
  • 100,000 emails/mo.
  • 10 users
  • Two hours of account setup
  • Free postmaster review

Ontraport comes with a risk-free guarantee. As indicated on their site: If you decide that Ontraport isn’t for you within your first 90 days as a new user, we’ll refund your payment completely.

Should I choose Ontraport?

If you are in a small and medium-sized enterprise aiming to save more time, achieve higher productivity and increase sales, Ontraport is a really good system to use for your business.
You can also take advantage of Ontraport’s risk-free money-back guarantee and try the software out on your business to find out if it is a good fit.

Marketing Automation Market Radar

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Ontraport Product Overview

  • CRM

  • Content Management System

  • Business automation

  • Campaign builder

  • e-commerce

  • Email marketing

  • Email, SMS, and postcards

  • Landing pages

  • Marketing automation

  • Membership sites

Languages Supported: English
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Marketing Automation Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in February 2024.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Ontraport Features

  • 2-Factor Authentication
  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • File Sharing
  • File Transfer
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • SMS
  • Call Tracking
  • Click-to-Dial
  • Landing Pages
  • Sales Automation
  • Pipeline Management
Ontraport Pricing

Ontraport Pricing Plans


1 user(s) / month
  • Unlimited email sending under 20k contacts
  • Add contacts as you grow
  • Up to 3 users at $9/month each
  • Drag-and-drop marketing automation
  • Two-way SMS marketing
  • Customizable CRM
  • Web pages and forms
  • Detailed web visitor tracking
  • Add Dynamic CMS for no-code web apps
  • More!


1 user(s) / month
  • Unlimited email sending under 20k contacts
  • Add contacts as you grow
  • Up to 10 users at $19/month each
  • Membership sites
  • Advanced CRM with sales pipeline
  • Task automation
  • Calendar and Google Calendar sync
  • Accept payments online
  • Manage subscriptions and payment plans
  • API access
  • More!


1 user(s) / month
  • Unlimited email sending under 20k contacts
  • Add contacts as you grow
  • Unlimited users at $49/month each
  • Facebook Custom Audience integration
  • 1-on-1 email delivery consulting
  • Affiliate partner programs
  • Lead source and conversion reporting
  • Split test pages and automations
  • Coupon codes and order bumps
  • VIP and launch support available
  • More!


1 user(s) / month
  • Unlimited email sending under 20k contacts
  • Add contacts as you grow - up to 5 million
  • Unlimited users at $69/month each
  • Private IP and infrastructure available
  • Unlimited custom fields
  • Enterprise-grade security and scalability
  • Field-level permissions
  • Increased API limits available
  • Quarterly account reviews
  • More!

Ontraport Dynamic Content Management System - Starter

1 user(s) / month
  • 2 custom objects
  • 2,000 records stored per custom object
  • 500 unique dynamic records displayed/month
  • 10,000 total dynamic records displayed/month
  • Option to add additional objects for $20/month

Ontraport Dynamic Content Management System - Builder

1 user(s) / month
  • 5 custom objects
  • 10,000 records stored per custom object
  • 5,000 unique dynamic records displayed/month
  • 50,000 total dynamic records displayed/month
  • Option to add addition custom objects for $20/month

Ontraport Dynamic Content Management System - Architect

1 user(s) / month
  • 8 custom objects
  • 25,000 records stored per custom object
  • 20,000 unique dynamic records displayed/month
  • 200,000 total dynamic records displayed/month
  • Option to add addition custom objects for $20/month

Ontraport Dynamic Content Management System - Visionary

1 user(s) / month
  • Contact us for custom pricing up to 5 million records and unlimited views

Plans starting from: $29.00/month Credit card required: No

Ontraport FAQs

What platforms does Ontraport support?

Web-based and iOS and Android platforms.

Does Ontraport offer guides, tutorials and or customer support?

Yes, Ontraport provides support in the following areas:

Screenshares, In-person and Virtual Training, Video, Knowledge Base, Online Courses, Live Chat, Email Support.

Who are the main user groups of Ontraport?

Ontraport's main users are freelancers, small businesses, medium size businesses and large enterprises.

Does Ontraport integrate with any other apps?

It integrates with many apps, like:

WordPress, Kajabi, Wistia, GoToWebinar, UltraCart, 1ShoppingCart, Clickbank, Samcart, Authorize.net, Elavon, Eway, NMI, and PayPal.

Does Ontraport offer an API?

Ontraport offers open API.

What is Ontraport generally used for?

It is used for marketing automation and customer relationship management.

What are some applications Ontraport is commonly used in tandem with?

It is used with social, accounting, and e-commerce applications.

Does Ontraport offer multi-user capability (e.g. teams)?

Yes, it offers multi-user capability.

Ontraport Competitors Ontraport Alternatives

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