NOVACRM is a powerful real estate CRM offering social media management, email marketing, lead tracking, task management, batch texting, and seamless organization tools.
NovaCRM is a cutting-edge real estate CRM solution designed to empower real estate professionals with seamless tools to optimize their workflow and drive success. With a suite of advanced features, NovaCRM simplifies your operations, enhances communication, and ensures every lead is nurtured effectively.
Key Features:
Social Media Management: Effortlessly schedule, post, and track performance across platforms to maintain a robust online presence.
Email Marketing: Create targeted campaigns with ease, delivering the right message to the right audience at the right time.
Task Management: Stay on top of deadlines with intuitive tools to assign, track, and complete tasks efficiently.
Deals Tracking: Keep your pipeline organized with tools to monitor deal progress, ensuring no opportunity slips through the cracks.
Lead Management: Capture, nurture, and convert leads with a streamlined system tailored for real estate professionals.
Batch Text: Communicate instantly with clients using bulk texting to save time while maintaining a personal touch.
Organization Tools: Keep all your data, schedules, and client interactions neatly organized for maximum productivity.
NovaCRM is the ultimate solution to manage your real estate business effectively, allowing you to focus on closing deals and building lasting client relationships.
Awarded the Quality Choice Award
Awarded the Happiest Users Award
NOVACRM currently scores 85/100 in the CRM category. This is based on user satisfaction (99/100), press buzz (5/100), and other relevant information on NOVACRM gathered from around the web.
| The score for this software has improved over the past month. What is this? |
Product recommendations, vendor rankings, market overview and tips on how to select CRM software for business. Published in June 2025.
This software category covers a wide range of applications aimed at making customer relationship management easier and more organized for businesses. CRM software typically features the ability to track customer interactions across multiple communication ch...
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The sentiment map shows a snapshot of how Crozdesk users have rated NOVACRM over time. It shows how existing users see NOVACRM with regards to its usefulness, ease of use, value for money and customer service.
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It is very easy to use and has all the different integrations and services under one CRM which makes it best to use! Also, one of the most affordable CRM platforms across North America.
Honestly, I don’t have any cons to mention about this product—it’s been excellent for me.
What I really like about NOVACRM is how user-friendly and intuitive the platform is. It doesn’t take long to get comfortable with the interface, which makes onboarding new team members a smooth process. The range of features is also impressive. From lead tracking and automated follow-ups to detailed reporting, everything is designed to support a streamlined sales workflow. On top of that, their customer service is excellent. They’re responsive, helpful, and genuinely care about resolving issues quickly and efficiently.
There’s absolutely nothing I dislike about NOVACRM. It’s a well-rounded platform that offers everything I need to manage leads, track performance, and stay organized. The interface is clean and easy to navigate, making it enjoyable to use daily. Every feature serves a clear purpose and adds value to the workflow. The support team is always ready to assist, which adds to the overall positive experience. NOVACRM has become an essential part of my sales process, and I truly appreciate its reliability.
I've been using NOVACRM for real estate sales and client relationship management. It has significantly helped streamline my daily operations with its powerful automation tools, AI calling features, and detailed lead tracking capabilities. Managing and nurturing leads is now much easier, thanks to the organized lead flows and intelligent follow-up systems. NOVACRM has saved me time, reduced manual tasks, and improved my overall efficiency. It’s made it simple to stay on top of client interactions and close deals faster with less effort.
One of the most versatile softwares I have used. Its super easy to navigate throuh.
I believe the interface can be a bit monotonus. As an end user I can use some more appealing visuals.
What I like about NovaCRM is there are lots of features I can use to improve my work and my company's workflow
Because there are lots of features sometimes it gets overwhelming but still with a little time you can learn to use it
For Social Media
What I like about NovaCRM is that it's easy to use and convenient, especially because it has a mobile app.
So far, everything has been great with NovaCRM—I haven't found anything to dislike.
The problem I had before was using several tools to manage my leads, but with NovaCRM, I can now streamline everything on one convenient platform.
In NovaCRM, what stands out is its seamless integrations with platforms like Facebook, Instagram, Zoom, Dialer, and Zapier, making workflow automation effortless. The Import Bulk feature is another strength, allowing users to efficiently add multiple leads in one go. Additionally, its intuitive user interface and easy account setup process, including Facebook and Instagram integrations, make it highly accessible for businesses. The ability to manage CRM tasks with efficiency while ensuring smooth connectivity across different tools adds to its overall functionality.
While NovaCRM is designed to be user-friendly with an intuitive interface and seamless integrations, there are occasional loading delays that might slow down the experience. However, its efficient functionality, easy navigation, and streamlined workflow make it a solid choice for managing leads and business operations.
I love the lead generation features in NOVA CRM. It’s so easy to manage all my leads in one place without getting confused. The dashboard is clean, and I can see everything I need without having to click too many times. I also like how I get reminders for follow-ups. It helps me stay on track and not miss any important conversations with clients. It makes my day more organized.
Sometimes the system feels a bit slow when switching between different tabs, especially when I’m in a hurry.
I’ve been using NOVA CRM for the past 6 months. I mostly use it for lead generation, tracking client interactions, and follow-ups. Before NOVA, I would often forget to call back or email leads on time, but now I receive reminders and everything is logged in one place. It’s helped me stay more professional and close more deals.
NOVACRM is a powerful CRM designed for real estate professionals, offering seamless lead management, automation, and marketing tools in one platform. With an intuitive interface and robust deal tracking, agents can efficiently manage their pipeline while saving time.
NOVACRM, though marketed as a comprehensive real estate CRM, has some drawbacks. The lack of transparent pricing makes it difficult for businesses to assess cost-effectiveness.
What I like about NOVA CRM is how easy it is to use and how well it keeps everything organized. The dashboard is clean and straightforward, and the automation features save a lot of time, especially with follow-ups and lead tracking. It’s also great that the platform is customizable to fit our team's workflow, and their support team is quick and helpful whenever we need assistance.
The main thing I’d point out is the mobile app—it’s functional but could be a lot smoother and more user-friendly. Sometimes it feels a bit laggy or limited compared to the desktop version. Also, the initial setup took some time to understand and customize fully, but once it’s up and running, it works well.
We’ve been using NOVA CRM mainly for lead management, follow-ups, and keeping track of client interactions. Before this, we struggled with scattered data and missed follow-ups, especially when handling a high volume of leads. NOVA CRM helped us centralize everything, automate reminders, and get a clear view of our pipeline. It’s made our workflow much more organized and efficient.
Been using NovaCRM for a few months now and it’s definitely made a difference in how I manage leads and stay on top of follow-ups. The AI calling feature (AVON AI) felt like a gimmick at first, but it turned out to be surprisingly effective for quick outreach. Batch texting and email campaigns are super handy too
I’d say the UI could be a bit smoother in places, and a few features still feel like they’re evolving, but overall it works well and keeps improving with updates.
Honestly, what I appreciate most about NovaCRM is how it simplified my lead management without feeling like yet another complicated tech tool. The way it automatically pulls in leads from my website and social media ads has saved me countless hours I used to waste on manual data entry. I've tried other CRMs where the follow-ups sounded robotic, but NovaCRM lets me customize the messaging so it actually sounds like me - my response rates improved noticeably after switching. The visual pipeline is clean and intuitive, which helps me stay on top of 50+ active leads without feeling overwhelmed. Little things matter too, like how it syncs seamlessly with my calendar and reminds me when it's time to check in with past clients. After using it daily for six months, it's become one of those tools I don't think I could work without now.
While NovaCRM has been valuable overall, I've noticed a few areas that could be smoother. The mobile app experience isn't quite as reliable as the desktop version - I've occasionally missed time-sensitive notifications that didn't come through properly. There's also a noticeable learning curve when first setting up the system; it took me several weeks to get all my automated workflows configured the way I wanted. The pricing, while justified for the features, does feel steep when you're just starting out or during slower months. These aren't dealbreakers for me personally, but addressing them would make the platform even stronger for busy agents.
I mainly use NovaCRM to organize my real estate leads and automate follow-ups. Before, I kept losing track of clients and missing important touchpoints. Now, the system automatically captures leads from my ads and website, then reminds me when to contact them.
It solved two big problems for me:
No more forgotten follow-ups with potential buyers
Clear visibility into which leads are most likely to convert
What I love most about NOVACRM is how it brings everything I need into one platform. From lead tracking to email and SMS campaigns, social media scheduling, and task reminders — it really simplifies my day-to-day work. The user interface is super intuitive, so I didn’t need much time to get used to it. I also appreciate the pre-designed marketing templates and automation features — they’ve saved me a ton of time and made my outreach much more consistent and professional.
While it’s a powerful tool, there are a few areas that could be improved. I wish there were more customization options when it comes to reporting and workflows. Some advanced features like automation take a bit of trial.
I’ve been using NOVACRM primarily for managing my real estate leads, automating email and SMS follow-ups, scheduling social media content, and keeping track of tasks. Before using it, I was relying on a bunch of different tools that didn’t sync well together — things would fall through the cracks, and I’d miss follow-ups. NOVACRM helped me bring everything into one place, which made my workflow way more efficient. It’s helped me stay organized, stay in touch with leads consistently, and ultimately close more deals.
Easy and Modern UI is one of the best features.
Using AI automated calls, there are no fake call problems. NovaCRM can even set appointments, send info mails and even do campaigns for me. I don't have to worry about anything now!!! So useful!! Best in class and affordable.
Sometimes, some of my customers don't open the mail, and I forget to set up new campaigns for them.
I am a realtor in Brampton and Ontario. I have been using it for past 6 Months and my business is already booming.
I praise NOVACRM's capabilities and all the essential tools together in one smooth platform. A standout feature is the advanced email marketing system. The Batch Text tool adds more value here, agents can send personal messages to many clients at once. The Deal Tracking system keeps everything organized.
The first two weeks might feel overwhelming while learning where everything is. The mobile app could work better.
While NOVACRM is highly efficient, its initial setup and customization can be slightly time-consuming for new users.
The initial setup can be a bit time-consuming, and there are limited options for advanced customization of complex workflows
NOVACRM is simple to use and offers a variety of marketing choices. It also supports email marketing and social media publishing, which helps to reduce unnecessary marketing costs. It allows you to send 15,000 emails each day.
It also offers a variety of email templates and social media flyers for Canadian Home updates and Preconstruction projects. It also allows for batch messaging and is integrated with Zapier.
IDX integration is currently unavailable in NOVACRM, but will be available in February. Waiting to see how functional it will be.
Using NOVACRM allows me to keep track of and nurture my clients. It enables me to send batch emails and provides metrics for those campaigns. It reduces my marketing costs because I don't need to hire a designer. NOVACRM also provides additional lead creation services, which have helped me get a large number of clients. Support and training are also excellent.
