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What is Mopinion?

All-in-one User Feedback Software for Digital Channels

In order to succeed in a more complex and digitising world, you'll need a helping hand when it comes to finding out exactly what your customers want and need.

At Mopinion we provide you with an All-in-One User Feedback Software that enables your digital team to act across all digital touchpoints (web, mobile, email).

Mopinion empowers its users to create customisable online feedback forms (including various CX metrics such as NPS, CES, and CSAT) and trigger them based on rules such as mouse movement, time on page, exit intent and much more. It also includes comprehensive visualisation in customisable dashboards as well as text analysis and smart labeling capabilities. To act upon feedback or collaborate among members of your digital team, users can make use of proactive alerts, role-based views and connect to PM tools such as Trello or Asana.

  • Customisable feedback forms
  • Real-time statistics
  • API integrations
  • Various CX metrics
  • Text analytics
  • Advanced reporting capabilities
  • Fully Customisable Dashboard Grid
  • Feedback Translations (Enterprise package only)

  • NEW! Conersational Feedback - a combination of chat technology with the simplicity of our feedback form builder which allows you to build two-way conversations.

Mopinion Awards

Mopinion currently scores 87/100 in the Feedback Management category. This is based on user satisfaction (85/100), press buzz (50/100), recent user trends (falling), and other relevant information on Mopinion gathered from around the web.

The score for this software has declined over the past month. What is this?
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Feedback Management Market Radar

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Mopinion Product Overview

  • Collect online feedback and turn it into useful insights Feedback analytics software for websites, mobile apps and email

  • Target your slide-in surveys and web notifications precisely

  • Collect feedback with screenshots to understand what users want

  • Embed your feedback forms in-page to optimise funnels and content

  • Use email feedback to improve your email marketing campaigns

  • Easily collect in-app feedback using our mobile SDK

  • Customisable Net Promoter and CX survey campaigns across all digital channels

  • Take full control of your feedback data visualisations and analyses

  • Our native text analysis technology helps you explore huge amounts of data

  • Collaborate & Engage - We bring you from insights to action

Languages Supported: English, Dutch, German, French, Spanish

Feedback Management Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Feedback Management software for business. Published in June 2024.

Software products in this category help measure client satisfaction, recognize what’s stopping a customer from buying, and identify scopes for improvement. The software does this by running online surveys, asking the right question to customers at the right...


Mopinion Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Batch Permissions & Access
  • Calendar Management
  • Chat
  • Contact Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Site
  • Multi-User
  • Notifications
  • Payment Processor
  • Referral Tracking
  • Scheduling
  • SEO
  • Third-Party Plugins/Add-Ons
  • Product Catalog
  • Call Tracking
  • Softphone
  • Click-to-Dial
  • Order management
  • BitCoin
  • PayPal
  • Stripe
  • SAP Integration
  • Review Monitoring
  • Template Designer
  • Net Promoter Score
  • Payment Gateway Integration
  • Design Templates
Mopinion Pricing

Mopinion Pricing Plans


20 user(s) / month
  • 1 Digital Channel
  • Website: 2.000.000 (Page views / month)
  • Email: 200.000 (Email / month)
  • 1 Dashboard
  • 1 SDK Domain
  • Unlimited Feedback Forms
  • Unlimited Feedback Responses
  • In-Page Feedback
  • Full API Access
  • Email Support
  • Data Processing Agreement

Turbo Growth

20 user(s) / month
  • 1 Digital Channel
  • Website: 8.000.000 (Page views / month)
  • Email: 1.000.000 (Email / month)
  • In-App: 400.000 (Users / month)
  • 1 Dashboard
  • 1 SDK Domain
  • Unlimited Feedback Forms
  • Unlimited Feedback Responses
  • In-Page Feedback
  • Full API Access
  • Email Support
  • Data Processing Agreement


Tailored Plan
  • Unlimited Digital Channels
  • Website: Unlimited (Page views / month)
  • Email: Unlimited (Email / month)
  • In-App: Unlimited (Users / month)
  • Unlimited Dashboards
  • Unlimited SDK Domains
  • Unlimited Feedback Forms
  • Unlimited Feedback Responses
  • In-Page Feedback
  • Full API Access
  • 20+ Users
  • Email Support
  • Data Processing Agreement
  • Dedicated Success Manager
  • Regular Team Consultations
  • Onboarding Sessions
  • Bespoke Training Services
  • Service Level Agreement
  • Single Sing-On
  • Dedicated Domain & Storage

Plans starting from: $229.00/month Credit card required: N/A

Mopinion FAQs

What is Mopinion generally used for?

Mopinion is an all-in-one user feedback platform that helps digital enterprises listen, understand, and act across all digital touchpoints (web, mobile, and email).

Who are the main user groups of Mopinion?

Start-ups, SME's and multinational enterprises that provide online services or sales via their online channels.

Many organizations choose Mopinion because they want more than just a feedback collection or survey tool; they want to make sense of feedback data with the most innovative and flexible feedback analysis software on the market.

Join some of the most forward-thinking digital teams from companies such as Arcadia, TSB Bank, Walmart,, Siemens, Ahold, Mediacorp Ltd and many more.

A snap of market leaders who trust Mopinion:
Arcadia, Ahold, Decathlon, Efteling, Greetz,, Kia, KLM, KPN, Mediacorp, Siemens, TSB Bank, TomTom, TUI, Walmart, and more...

Does Mopinion offer multi-user capability (e.g. teams)?

Mopinion makes it possible to deliver a great digital experience by systematically engaging everyone: your customers, your team, and your leadership.

With proactive email alerts, we notify you anything important as possible. The feedback flow goes through your company, making sure it's delivered from point A to point B. Track actions, write notes, set reminders and visualize progress. We make it possible for you and your team to act on the feedback you receive.

Does Mopinion offer an API?

Mopinion offers data API with a detailed guide on how to access the data related to your customer's feedback. Mopinion is a real-time onsite user feedback system for analysis of customer experience of your web applications.

Does Mopinion integrate with any other apps?

Mopinion makes it possible to integrate your Project Management tools. E.g. to import tasks for your team members can directly go into apps like Jira, Slack, Trello, Asana, WordPress, Magento, Optimizely, Google, and many more...

Does Mopinion offer guides, tutorials and or customer support?

Mopinion offers service in many ways. Including customer support, guides, and other useful resources.

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