MoonMail is a cloud-based email marketing software that helps small to mid-size businesses create and send customizable email campaign messages and newsletters to prospects and clients. The top industries that use this solution are IT services, health and wellness, e-learning and retail.
The software application is an SaaS that aims to boost sales and increase conversion rates through an all-in-one messaging platform. It reports about the performance of a campaign that is sent as soon as the emails are dispatched. The user-friendly dashboard shows users the customers’ clicking behavior, or if they have seen and opened the email. It also has the clear click analysis capability that tells users which part of the campaign the recipients are more interested about.
The software solution has built-in templates for the email and newsletter layouts, which can be configured using a drag-and-drop editor. MoonMail can send up to 10,000 emails each month with its Lite package operating on Amazon AWS even without an Amazon AWS account. The emails are sent straight to the inboxes of the recipients and never the spam folder.
MoonMail has an email list cleaner that helps bring down the incidences of bouncing emails using artificial intelligence and big data. It provides reports for the bouncing emails, spam and complaint tracking from dashboard analytics. Users can compare data from previous campaigns and select a target audience based on specified attributes.
There is an option to include a baremetrics dashboard in the packages. This will allow users to view an organization’s profitability or its financial status. This particular dashboard can equip users with knowledge on how to improve performance using the available metrics.
The software presents its user interface in such a way that the features are not jammed together. It is built on Serverless Framework, which helps carry on heavy marketing campaigns through the Amazon cloud network.
The application’s dashboard interface is easy to use from account set up to email campaign design and management.
Campaigns can be created and stored in the dashboard categorized into the actions taken such as sent, scheduled and archived. Users can view reports that should show the spam complaint rate for the campaign, as well as the number of emails sent, opened, clicked, unsubscribed and bounced on a particular day.
The visual statistics tab within the Campaigns feature presents users with analytics on which part of the email advertisement the recipients clicked more.
The lists feature is where all campaigns and subscriber details are stored. Each listed campaign is provided with data on subscription, unsubscribe and bounce rates. This is also where email lists are created so that dispatch is more time-efficient.
This particular feature provides the user with several templates that can be used for email marketing campaigns. Templates can also be easily created by dragging and dropping texts, images, social media icons and call to action buttons. The campaigns can be scheduled at a desired dispatch date or can be sent right away.
Application Programming Interfaces
MoonMail has different APIs addressing different functions. Apart from Campaigns and Templates APIs, the system has seven other APIs for Channels, Accounts, Journeys, Segments, Events, Contacts and GraphQL.
MoonMail can connect with over 750 business applications by integrating with Zapier. Subscribers can be added using Salesforce leads, Google Sheets spreadsheets and SurveyMonkey submissions. Other applications on Zapier’s list are Wufoo, JotForm, Office 365 and Shopify, among others.
One of the benefits of using the MoonMail dashboard is that it is multilingual so that users from different countries can easily understand it. The other benefits are:
MoonMail provides comprehensive analytics including reports on interaction and delivery success rate. This allows users to plan for enhancing campaign performance to also make business decisions backed up by data.
Ease of use
The user interface is straightforward and is not cramped with too much features. The automated dispatch of emails is efficient as long as all recipient details are correctly inputted in the system. The clear details on the dashboard makes navigation simpler, without any chance of missing out on required field or details as all features are laid out well.
Quality of support
Live chat support is available 24/7 using Amazon Web Services infrastructure. This provides even the non-techie user to understand the application’s features. In addition, the help and support page is readily available to give answers to FAQs and articles for tech support and set up solutions. A group of articles addressing developers’ FAQs are also available for any site visitor to access.
The website shares a link to the Quora forum page where answers to questions regarding the software are answered by either site visitors or MoonMail staff.
MoonMail is not only capable of sending on-demand messages through email but also via different channels including SMS, WhatsApp, FB Messenger, Amazon, Apple, Baidu and Firebase.
Email marketing using MoonMail is lower in cost compared with other applications. Users or site visitors can keep track of email marketing expenses in terms of number of emails sent per month. The slide calculator and the package plans automatically compute and adjust accordingly.
This feature can be included in the pricing plans. It provides actionable insights for users and contains five pages that house data and analytics on monthly revenue, annual run rate, average revenue per use and net revenue on pages like the Control Center, Metrics, Forecasting, Customers and Benchmarks.
The Control Center is the homepage of this multi-page dashboard. It can contain a summary of the organization’s net revenue and breakdown of activities. The Metrics page provides a rundown of all revenue numbers, while the Forecast page can show a graph on the cash flow. The Customers page provides a profile of the customer including a timeline of their payment or transaction history. Lastly, the Benchmarks page provides a summary of all the metrics and numbers from the whole dashboard.
The software has four pricing packages with options to pay monthly or annually.
The Lite pricing package includes the 14-day free trial and is priced at $29 per month. This amount includes 2,000 active contacts, 10,000 emails per month and unlimited storage of contacts among a long list of features on email management and tracking.
The Starter package is priced at $149 per month and covers everything under the Lite plan, except that users under this plan get 25,000 active contacts and can send 125,000 emails per month. Apart from all the other package benefits, users will be given access to the GraphQL API.
The Professional pricing package is pegged at $449 a month and includes 60,000 active contacts, the capability to send 300,000 emails per month and access to all package features of the Starter plan.
The Enterprise plan is for high volume usage and price is only available upon request. This provides package subscribers with an infinite number of active contacts and emails to be sent per month.
All four packages include dedicated IPs, AMP support, A/B testing, advanced segmentation, access to extensions and integrations, custom RDNs, send time optimization, throughput with SLA up to 10 million emails per hour, AI powered engaged recipients filter, intelligent send time optimization, recipient validation pre sending, inbox placement shield, IP farm spread, and deep logs & advanced analytics, among others.
The prices for the package plans under the yearly payment category will adjust accordingly. Also, there are charges for additional contacts, emails and events, rates of which are dependent on the pricing plan purchased.
MoonMail is an email marketing platform that enables businesses to create, design and send emails to market a product or service to an available list of recipients segmented by behavior, interest or demographics. It is a comprehensive solution for an extensive and efficient marketing campaign that can be carried out by any industry or organization.