Health and Wellness companies often require a software solution where they can manage marketing and business operations. Mindbody is a cloud-based business management software solution.
It assists businesses in automating operations such as appointment confirmations, payment collection, payroll processing and rescheduling. It provides an easy-to-use interface with powerful and effective marketing tools.
With Mindbody, you can effectively manage the schedules and appointments of your clients. You never have to miss out on an important booking. It also offers automatic confirmations, notifications and reminders to your customers. Mindbody benefits both the client and the business in knowing their calendars well.
Mindbody is suitable for industries under fitness, beauty and wellness. Currently, it has more than a million active users with 3.7 million classes booked monthly and more than 140,000 new users every month.
It seeks to simplify the daily operations of a business, enabling owners to focus primarily on improving the customer experience.
Mindbody offers many features to its users, including:
This lets you manage client profiles and their corresponding progress when it comes to their sessions. You can set up notifications regarding this client and tag them for reports and targeting.
From a business owner’s perspective, this feature is most useful in tracking your staff. You need to effectively manage them to gain the best results when it comes to sales. You can set up staff profiles, track hours and calculate their finances (which include their pay, tips and sales commissions).
Product inventory tracking
This feature is self-explanatory. You need an accurate number when it comes to your inventory. This lessens overstocking or insufficient resources.
Depending on your subscription plan, you can make use of reports in tracking trends on sales, staff and clients.
This is useful when it comes to managing your software. Your staff have different positions, which means they have different levels of power in your business. You can decide which people in your team can have certain functions within the platform.
Email campaign builder and templates
With customizable emails, you can create personal messages that will resonate with your audience more.
Smart contact lists
This feature lets you build a segmented contact lists where each contact is updated in terms of visit history, satisfaction and interactions with your messages.
Personalized, customized drip campaigns
Having different marketing campaigns allow you to win back clients and retain the ones you currently have. It does this through an automated feature that’ll send in personalized messages to ensure drop-ins are converted.
Customer feedback, ratings and reviews
Customers rely on other customers when it comes to health and wellness services. You can prompt your customers to write reviews and provide ratings when it comes to your business. This increases your credibility.
Customer referral program
This program is useful in gaining more customers from your current ones. You can offer rewards to your clients when they refer their family and friends to your business.
Since your daily operations have been automated by Mindbody, your client experience is expected to improve as well. You need to provide a software where each process is seamlessly done—from the booking down to the checkout.
You can list your business to the Mindbody application, allowing people from all around the world to view your products and services.
Your customers can book on the Mindbody application, from your website or even your own custom application. This makes it easy for them to find a suitable time and book a session with your business.
If you’re selling products, your customers can buy straight from the application or website while Mindbody assists in processing the payments with its own POS integration.
If there comes a time where your classes, workshops or sessions are all full and you still have clients waiting on you, you can add them to a waitlist and process them once an opening is available.
Branded mobile application
You can set up your own mobile app to keep in touch with your customers.
Mindbody also offers users many intuitive benefits when using the platform, including:
Once you’ve subscribed to Mindbody, you’ll be able to manage and plan for everything. Its features make it easy to strategize for future events and keep organized when it comes to client information, staff resources and multiple schedules. Additional features include integrated POS, reports and a mobile application for your team.
With the right message, you can capture a customer’s attention. Once you’ve sent out emails to potential clients, Mindbody allows you to track the results. This is done through automated reminders, updates and notifications sent through emails and SMS. It’s also efficient in keeping your business flowing. Once a customer cancels, you can immediately add in someone from the waitlist.
The marketing features in Mindbody help you acquire clients from across different platforms and methods. This includes search engines, promotional offers and social media outlets. It also comes with automated and customizable campaigns, ensuring a personal and unique message for each person. Additionally, you can make use of gift cards and promotional offers when clients book sessions together or if they’re a recurring customer.
Mindbody comes with four pricing solutions. With these flexible packages, businesses can provide better customer experiences. Features from browsing to booking are offered in these plans. Moreover, 1-on-1 setup and training, business education resources, unlimited staff members, management from any device, a Mindbody app listing and 24/7 live customer support are all available across the packages.
Features under business management, marketing and client experience can also be found in these plans. It allows for an all-around experience from both the client and business perspective.
In line with this, here are the pricing packages for Mindbody:
Priced at $129.00 per month, the Essential plan offers tools where you can schedule, manage, sell services and streamline daily tasks. With this plan, you can schedule appointments, events, classes and workshops. Other features include selling your services online, in person and within the application. You can also manage your clients and staff using this package.
With a price of $239.00 per month, Accelerate has all the features found in Essential. This package is useful in building strong relationships with your clients. It also ensures they’ll become loyal to your business through the use of email campaigns and smart contact lists.
The next plan is priced monthly at $349.00. It comes with automated marketing and customer referral tools. It has all the features and tools found in the previous plans. However, in this package, you get automated email marketing functionality, which makes it easier to generate leads and convert them into customers.
This plan is suited primarily for large enterprises. If you’re not satisfied with the previously mentioned features and pricing packages, then you can reach out to the support team and get a quotation. The pricing is customized for multi-location businesses.
If you’re looking for an all-around software solution that offers features related to business management, optimized client experience and marketing strategies, then consider Mindbody as a viable option. Its easy-to-use interface allows small businesses to use the platform effectively. With Mindbody, you can manage bookings, set up an online store, process payments and reach more customers with different sets of marketing campaigns.