What is MindBody?

MindBody is a salon management software designed for the Health and Wellness industry.

MindBody provides a business management solution for health and wellness salons. It helps owners manage and develop their business, from organizing the work day and welcoming new clients.

This is a powerful platform, yet a simple cloud-based solution for small to mid-sized businesses, offering appointing, scheduling, and salon management tools. Main users of MindBody are gyms, salons, spas, massage centers, wellness centers, dance schools, yoga studios, fitness and personal training centers.

Besides time management, salon owners can make use of this suite's marketing management features. They can set targeted marketing campaigns, notifications for customers, and marketing reports.

MindBody also serves as a CRM solution. It tracks interactions with customers and manages their profiles.

MindBody currently scores 84/100 in the Salon Management category. This is based on user satisfaction (74/100), press buzz (58/100), recent user trends (falling), and other relevant information on MindBody gathered from around the web.

The score for this software has improved over the past month. What is this?
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MindBody Review

Editors' Review by the Salon Management Software Review Team

Health and Wellness companies often require a software solution where they can manage marketing and business operations. Mindbody is a cloud-based business management software solution.

It assists businesses in automating operations such as appointment confirmations, payment collection, payroll processing and rescheduling. It provides an easy-to-use interface with powerful and effective marketing tools.

With Mindbody, you can effectively manage the schedules and appointments of your clients. You never have to miss out on an important booking. It also offers automatic confirmations, notifications and reminders to your customers. Mindbody benefits both the client and the business in knowing their calendars well.

Mindbody is suitable for industries under fitness, beauty and wellness. Currently, it has more than a million active users with 3.7 million classes booked monthly and more than 140,000 new users every month.

It seeks to simplify the daily operations of a business, enabling owners to focus primarily on improving the customer experience.

Mindbody Homepage

Mindbody Features

Mindbody offers many features to its users, including:

Client management

This lets you manage client profiles and their corresponding progress when it comes to their sessions. You can set up notifications regarding this client and tag them for reports and targeting.

Staff management

From a business owner’s perspective, this feature is most useful in tracking your staff. You need to effectively manage them to gain the best results when it comes to sales. You can set up staff profiles, track hours and calculate their finances (which include their pay, tips and sales commissions).

Product inventory tracking

This feature is self-explanatory. You need an accurate number when it comes to your inventory. This lessens overstocking or insufficient resources.


Depending on your subscription plan, you can make use of reports in tracking trends on sales, staff and clients.

Staff permissions

This is useful when it comes to managing your software. Your staff have different positions, which means they have different levels of power in your business. You can decide which people in your team can have certain functions within the platform.

Email campaign builder and templates

With customizable emails, you can create personal messages that will resonate with your audience more.

Smart contact lists

This feature lets you build a segmented contact lists where each contact is updated in terms of visit history, satisfaction and interactions with your messages.

Personalized, customized drip campaigns

Having different marketing campaigns allow you to win back clients and retain the ones you currently have. It does this through an automated feature that’ll send in personalized messages to ensure drop-ins are converted.

Customer feedback, ratings and reviews

Customers rely on other customers when it comes to health and wellness services. You can prompt your customers to write reviews and provide ratings when it comes to your business. This increases your credibility.

Customer referral program

This program is useful in gaining more customers from your current ones. You can offer rewards to your clients when they refer their family and friends to your business.

Since your daily operations have been automated by Mindbody, your client experience is expected to improve as well. You need to provide a software where each process is seamlessly done—from the booking down to the checkout.

Mindbody listing

You can list your business to the Mindbody application, allowing people from all around the world to view your products and services.

Online booking

Your customers can book on the Mindbody application, from your website or even your own custom application. This makes it easy for them to find a suitable time and book a session with your business.

Online storefront

If you’re selling products, your customers can buy straight from the application or website while Mindbody assists in processing the payments with its own POS integration.


If there comes a time where your classes, workshops or sessions are all full and you still have clients waiting on you, you can add them to a waitlist and process them once an opening is available.

Branded mobile application

You can set up your own mobile app to keep in touch with your customers.

Mindbody Benefits

Mindbody also offers users many intuitive benefits when using the platform, including:

Effective management

Once you’ve subscribed to Mindbody, you’ll be able to manage and plan for everything. Its features make it easy to strategize for future events and keep organized when it comes to client information, staff resources and multiple schedules. Additional features include integrated POS, reports and a mobile application for your team.

Response Tracking

With the right message, you can capture a customer’s attention. Once you’ve sent out emails to potential clients, Mindbody allows you to track the results. This is done through automated reminders, updates and notifications sent through emails and SMS. It’s also efficient in keeping your business flowing. Once a customer cancels, you can immediately add in someone from the waitlist.

Marketing strategies

The marketing features in Mindbody help you acquire clients from across different platforms and methods. This includes search engines, promotional offers and social media outlets. It also comes with automated and customizable campaigns, ensuring a personal and unique message for each person. Additionally, you can make use of gift cards and promotional offers when clients book sessions together or if they’re a recurring customer.

Mindbody Features

Mindbody Pricing

Mindbody comes with four pricing solutions. With these flexible packages, businesses can provide better customer experiences. Features from browsing to booking are offered in these plans. Moreover, 1-on-1 setup and training, business education resources, unlimited staff members, management from any device, a Mindbody app listing and 24/7 live customer support are all available across the packages.

Features under business management, marketing and client experience can also be found in these plans. It allows for an all-around experience from both the client and business perspective.

In line with this, here are the pricing packages for Mindbody:


Priced at $129.00 per month, the Essential plan offers tools where you can schedule, manage, sell services and streamline daily tasks. With this plan, you can schedule appointments, events, classes and workshops. Other features include selling your services online, in person and within the application. You can also manage your clients and staff using this package.


With a price of $239.00 per month, Accelerate has all the features found in Essential. This package is useful in building strong relationships with your clients. It also ensures they’ll become loyal to your business through the use of email campaigns and smart contact lists.


The next plan is priced monthly at $349.00. It comes with automated marketing and customer referral tools. It has all the features and tools found in the previous plans. However, in this package, you get automated email marketing functionality, which makes it easier to generate leads and convert them into customers. 


This plan is suited primarily for large enterprises. If you’re not satisfied with the previously mentioned features and pricing packages, then you can reach out to the support team and get a quotation. The pricing is customized for multi-location businesses.


If you’re looking for an all-around software solution that offers features related to business management, optimized client experience and marketing strategies, then consider Mindbody as a viable option. Its easy-to-use interface allows small businesses to use the platform effectively. With Mindbody, you can manage bookings, set up an online store, process payments and reach more customers with different sets of marketing campaigns.

MindBody Product Overview

  • Class scheduling

  • Appointment scheduling

  • Waitlists

  • Reminders and follow-ups

  • Online booking

  • Point of sale

  • Credit card processing

  • Staff management

  • Payroll

  • Membership tools

Languages Supported: English, French, German, Italian, Spanish

Salon Management Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Salon Management software for business. Published in July 2024.

These products are designed exclusively for salons, spas, fitness studios, etc. They help salon owners with appointment management, reservations and online booking, inventory management, supply chain management, customer service and many others. You can als...


MindBody Features

  • API
  • Attendance Tracking
  • Billing/Invoicing
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Employee Onboarding
  • Employee Training
  • External Integrations
  • Feedback Management
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Multi-Account
  • Multi-Currency
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Scheduling
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Timesheets
  • Database
  • Class Management
  • Time Management
  • Organization Management
  • Athlete Management
  • Point of Sale
  • Report & Compliance
  • Software Integration
  • Process Reporting
  • Self-service Portal
MindBody Pricing

MindBody Pricing Plans


1 user(s) / month
  • MINDBODY App Listin
  • Class, Appointment, Workshop & Event Scheduling
  • Retail Point of Sale
  • Automated Emails & Texts
  • Reporting 35+
  • Branded Web Tools
  • MINDBODY University on Demand
  • 1:1 Onboarding & Training


1 user(s) / month


1 user(s) / month
  • Custom Mobile App

Plans starting from: $125.00/month Credit card required: No

MindBody FAQs

Does MindBody offer multi-user capability (e.g. teams)?


Does MindBody offer guides, tutorials and or customer support?

Support: FAQs, Community, Business Resources, Online Support, Phone Support, Video Tutorials, Software Support.

Who are the main user groups of MindBody?

Main users of MindBody are gyms, fitness and personal training centers, salons, spas and massage centers, wellness centers, dance schools and yoga studios.

What are some applications MindBody is commonly used in tandem with?

It is commonly used in tandem with Google Calendar and CRM applications.

What is MindBody generally used for?

This service is generally used as a salon management software.

Does MindBody integrate with any other apps?

Integrations: Facebook, Google Calendar, Google Analytics, Constant Contact, Xero, MailChimp, Trainerize, REACH, TapMango, Delivra, ActiveCampaign, Emma, Social Campaigns, Perkville.

Does MindBody offer an API?

This service uses Simple Object Access Protocol (SOAP) to grant access to its client databases.

What platforms does MindBody support?

MindBody is a web-based software, with Androi and iOS apps offered.

MindBody Competitors MindBody Alternatives

MindBody Alternatives & Competitors

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MindBody User Reviews

Average User Rating:
3.7/5 based on 361 user ratings.
Your Rating:
User profile picture

"Fancy but not worth it. "

What do you like about MindBody?

This has a lot of bells and whistles. It is fancy, does whatever you need it to and is fairly easy to use.

What do you dislike about MindBody?

The price to run recurring gym memberships QUADRUPLED in the four years I used mindbody. When I finally decided to cut ties, it cost hundreds to get my client cc information that was stored in their servers AND I didn’t get it all. When I call to ask about this I was told when I agreed to have the reports ran I also agreed that I no longer had access to their support.

What have you been using it for and what problems did MindBody solve?

I used it for setting up recurring gym memberships.

Ease of use
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