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What is MarketMuse?

MarketMuse is an AI platform that lets marketing teams build high-quality content at scale and create blueprints that show exactly how to cover a topic comprehensively.

MarketMuse is an AI platform that lets marketing teams build high-quality content at scale. By analyzing massive amounts of Web data, we build content blueprints that show exactly how to write to comprehensively cover a topic.

We recently launched MarketMuse Suite: a SaaS platform that analyzes your entire website (up to millions of pages) and identifies content gaps and low-quality content across your site. Over 100 brands use MarketMuse to build thought leadership, boost engagement and realize 2-6X improvements in search traffic within 6 months.

MarketMuse Awards

MarketMuse currently scores 91/100 in the Content Marketing category. This is based on user satisfaction (92/100), press buzz (49/100), recent user trends (falling), and other relevant information on MarketMuse gathered from around the web.

The score for this software has improved over the past month. What is this?
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Content Marketing Market Radar

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MarketMuse Product Overview

  • Optimize Your Content - The Optimize application analyzes content to identify opportunities for improvement on topic coverage. Provide guidance and direction with this AI writing assistant that improves the breadth and depth of content in real-time. Writers watch their content score improve, giving them confidence that each piece of content published has the highest potential to rank well.

  • Insights on Competition - The Compete application enables marketers to go head-to-head directly with competitors on rankings, focus topics, and related topics throughout the top 20 pages. This application is used to pinpoint gaps in coverage as an opportunity for content creation.

  • Identify Important Questions - Delve into the mind of your target customer. See what questions your audience is searching for on the topics you cover.

  • Content Inventory and Planning - MarketMuse Suite takes a scientific approach to content planning, using AI to uncover insights and opportunities for content creation and optimization. Marketers can quickly take stock of their inventory, know why something is or isn’t performing, and create data-driven content plans to achieve authority on key topics.

  • Comprehensive Content Briefs - MarketMuse’s AI-powered Content Briefs provide specific, detailed directions for writers to create and optimize content so it's the highest possible quality. As new content is added to your Content Inventory, you can order briefs to assist and improve the writing process, minimize manual research and ensure that content is written correctly on the first draft.

Languages Supported: English

Content Marketing Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Content Marketing software for business. Published in June 2024.

Content Marketing is a very essential part in the advertising space. It involves the creation and distribution of content, with an aim of attracting customers and driving search traffic to target websites. Common types of web content include infographics, a...


MarketMuse Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • SEO
  • Social-Media Integration

MarketMuse FAQs

Who are the main user groups of MarketMuse?

Content Marketers, Content Strategists, Marketing Leaders, Content Editors, and SEOs.

Does MarketMuse offer multi-user capability (e.g. teams)?


What is MarketMuse generally used for?

MarketMuse Suite is an AI Content Analysis and Optimization Platform that helps organizations optimize existing pages and craft new content that outranks the competition.

MarketMuse Suite streamlines the research, writing and editorial processes. Applications within the suite give content teams the exact tools they need to create A+ content substantially faster.

Does MarketMuse offer guides, tutorials and or customer support?


What are some applications MarketMuse is commonly used in tandem with?

Acrolinx, SEM Rush, Moz, and other website and content reporting applications.

MarketMuse Alternatives

MarketMuse Alternatives & Competitors

  90 82/100
Content Marketing Software
  58 91/100
Content Marketing Software
  49 87/100
Content Marketing Software
  33 92/100
Content Marketing Software
ion interactive
ion interactive
  1 91/100
Content Marketing Software
  151 90/100
Content Marketing Software

MarketMuse User Reviews

Average User Rating:
4.58/5 based on 131 user ratings.
Your Rating:
User profile picture

"Wayyyyyy overpriced for how limiting it is"

What do you like about MarketMuse?

It's easy to use and looks good. The color scheme is nice too. The highlighting is very clear.

What do you dislike about MarketMuse?

It is extremely overpriced. I found it really greedy and somewhat shady that you can't save your queries. Use one query and move to the next one, and that query is gone. Other services that will go unnamed do not do this, and allow you to access old queries at any time. MarketMuse doesn't, and still charges more.

That left a really, really bad taste in my mouth. Especially when many of my queries on marketmuse were completely useless- the keywords made no sense had no application to the subject. This raised questions about the effectiveness of MarketMuse overall- how do I know that the other
keywords were accurate? At $10 a query at a minimum, that's just a ripoff- there's no guarantee they actually work, and once they're gone, they're gone with no way to access them. It's absurd and really, really shady.
This company charges way more than all of its competitors. And also treats its customers poorly by not allowing them to access old queries when they EASILY could- and should.

Ease of use
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