Lifesight

Lifesight is a future-proof, AI-powered marketing measurements platform powered by a CDP, designed to help drive sustainable growth in the privacy-first era.

We offer a suite of solutions, curated to empower businesses on their quest for sustainable growth, all while meticulously safeguarding the privacy of their valued customers.

Our offerings include-

1. Multi-Touch Attribution - MTA is a marketing analytics approach that analyzes customer journeys, providing a nuanced view of how multiple touchpoints influence conversions.

a) View Channel Performance - Get a high-level summary of your marketing performance for quick decision making
b) Attribution & Channel Breakdown Reports - Compare different models & understand how credit is assigned at various touchpoint in the journey
c) View Customer Journeys - Identify gaps & improvement opportunities in the customer journey with detailed views into the paths
d) New vs Returning & LTV Analysis - Easily analyze acquisition & retention performance with detailed reports
e) Drilldown on Order Level - View detailed transparent breakdown of every order/conversion to truly understand behaviours

1. Marketing Mix Modelling - Analyzing variables like advertising, pricing, and distribution, MMM helps businesses make informed decisions about budget allocation and resource optimization. It provides data-driven insights that guide businesses in improving their marketing strategies, enhancing ROI, and achieving more efficient resource allocation.

a) Historical Data Ingestion & Processing - Easily load and process historical campaign data from API based social and search channel
b) Feature Engineering & Model Selection - Automatically select and transform the right features and ML models to run
c) Fast Training & Evaluation - Automatically train the model to identify patterns between channels & performance, and validate the model’s accuracy
d) Channel Wise Budget Recommendations & Simulations - Get channel level budget recommendations and change value to simulate performance
e) Exportable Budget Worksheet - Download the finalized budgets and share it with respective media buyers or traders

1. Incrementality Testing - This is a data-driven technique that evaluates the real impact of marketing strategies. It involves controlled experiments to determine the incremental effect of specific campaigns, differentiating between natural customer behavior and marketing influence.

a) Easy Experiment Setup - Setup your experiment with its hypothesis, control/exposed audience segmentation and KPIs.
b) Manage & Track Your Experiments - View and sort through active experiments and ensure data is flowing through from campaigns
c) Analyze Your Experiments - See the results of your experiments in a single place and identify strategies that are outperforming and underperforming and calculate your ROI
d) Export Reports & Recommendations - Download and share your experiments and recommendations with relevant stakeholders.

In a world where privacy regulations are becoming increasingly stringent, Lifesight has positioned itself at the forefront of providing innovative solutions that not only comply with these regulations but also respect and safeguard the privacy of individuals. Our platform is designed to navigate these challenges while enabling businesses to thrive in the digital age. We offer a self-serve platform, eliminating the need for specialized analysts or statisticians. By leveraging advanced AI and machine learning, we simplify the complex world of data analysis, ensuring that our clients have all the tools they need to measure marketing performance accurately, improve strategies, and achieve sustainable growth.*