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What is Leadsquared?

LeadSquared is a Marketing Automation and Lead Conversion platform.

LeadSquared CRM is a new-age SaaS platform that provides end-to-end sales, marketing, and onboarding automation solutions.  It specializes in solving sales challenges for high lead-volume, high-velocity businesses that have multiple sales channels and teams.

With LeadSquared CRM, you can:  

  • Reduce lead leakage to zero with landing pages, connectors, APIs, and more. 
  • Understand intent with 360-degree user profile, behavior, activity & social tracking, and more.  
  • Visualize user & communications journeys with the workflow builder.   
  • Communicate effectively with your prospects & customers on the channels of their choice - text, WhatsApp, email, call, self-serve portals, social and more.   
  • Integrate with your favorite marketing and sales apps- native connectors, robust APIs, and developer platform  

Leadsquared currently scores 91/100 in the Marketing Automation category. This is based on user satisfaction (92/100), press buzz (49/100), recent user trends (rising), and other relevant information on Leadsquared gathered from around the web.

The score for this software has improved over the past month. What is this?
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Leadsquared Review

Editors' Review by the Marketing Automation Software Review Team

LeadSquared is specifically designed to meet the needs of small and medium-sized businesses, helping to accelerate the lead capture process with automation capabilities, optimized responsive landing pages, and seamless lead acquisition from multiple sources. This marketing software solution is a comprehensive customer acquisition platform built to quickly deliver real leads toward your sales funnel.

Furthermore, the software is a complete marketing automation and CRM software solution for businesses. It is used mainly to organize lead capture, lead management, sales management, and analytics. LeadSquared is tailored for multiple industries, including education, travel, real estate, health and wellness, financial services, B2B companies, software and IT services, marketing agencies, event management, and online businesses.

LeadSquared leverages sources to capture workable leads including websites, chat, phone calls, incoming messages, and lead generation websites. The solution also provides users with a wide range of marketing and sales features, which include drip marketing, segmentation, behavioral analysis and insights, sales funnel, marketing analytics and more.

LeadSquared Functions

As a marketing automation, lead conversion, and CRM software solution, LeadSquared offers many utilities to aid your business in several ways. The platform is designed to capture all potential leads across multiple sources, both online and off. It can track and nurture those leads so they become sales ready.

The platform also helps your sales reps to quickly identify and follow-up on leads with great potential for closing, whilst also providing in-depth analytics that offer actionable insights on elements that are working and those that need a little more work and improvement.

LeadSquared allows users to push their leads faster down their sales pipeline with the platform’s fully automated feature. With this software solution, you can effortlessly design and tailor the experience of your site visitors with drip marketing and automated workflows. The platform also helps businesses and organizations gauge and enhance their email and drip marketing campaigns effectively.

The email marketing solution has several tools that enable you to design and create beautiful custom emails that are optimized for virtually all types of devices. You get access to advanced email analytics to help improve the efficiency of your campaigns and it helps you build creative, engaging and responsive landing pages in mere minutes.

Additionally, the software solution also provides real-time landing page reports, giving you all the crucial data you need to improve your strategies and techniques and produce a higher volume of leads from your website and other sources. The platform helps spot the most active leads, track down the activities of your leads and even helps segment your leads so you can take the appropriate actions based on the data provided by the system.

Some of the key solutions available with LeadSquared include Lead Capture Automation, which features responsive landing pages designed for all types of devices, helping to build up traffic to lead conversions from all the lead generation campaigns you’re running.

The solution also comes with forms, which are also responsive to varying mobile phone screen sizes. With this feature, you will be able to transform any web page into a lead capture page by simply generating and inserting well-optimized and responsive web forms.

LeadSquared’s Lead Capture Automation solution also comes with website widgets that help to add convenience and efficiency in generating more leads from all your different web pages and existing website traffic. The system also allows for continuous lead capture from a wide variety of sources, including online campaigns, inbound email, blogs, chat, website traffic, even phone calls, and so on.

Another core solution provided by LeadSquared is marketing automation. This software solution comes with several features that are designed to facilitate your marketing process. These features include:

  • Drip marketing – Grab the attention of your prospects and market your products and/or service continuously with trigger-based emails and drip marketing.
  • Segmentation – Categorize or segment your email contact lists for lead nurturing derived from behavior, lead scores, geography, or any additional useful variable.
  • Activity tracking – Track all your prospective leads more efficiently by monitoring their activity, such as website visits, email opens and clicks and more.
  • Personalized email and messaging campaigns – Engage your customers and leads by disseminating pertinent and highly personalized content using email and/or SMS messages.

In addition to both lead capture automation and marketing automation solutions, LeadSquared also offers marketing analytics as well as API and connectors. It provides deep insights into the performance and effectiveness of your lead sources, landing pages, campaigns, and more.

LeadSquared conversion prediction sales mobile crm lead conversion marketing automation webpage screenshot

LeadSquared Benefits

LeadSquared comes with more features and capabilities than the majority of leading marketing and sales automation software solutions available today. That platform combines a number of tools to facilitate the marketing automation, lead conversion, and CRM processes. This incorporates lead capture solutions like responsive landing pages to maximize web traffic, to website widgets for improved lead generation through existing website traffic.

With a highly advanced and seamless capture technology, LeadSquared allows businesses and organizations to capture leads from different sources in a more efficient and practical way. Moreover, the customizable lead scoring feature allows users to configure their lead stages and lead scores according to their preference and strategy. With this tool, you can map out lead activities and set respective scores.

Lead capture and marketing activity automation

LeadSquared allows you to capture leads from all sources in an automated process. From lead sources like online ads and blogs to emails and lead generation websites, the lead acquisition process is fully automated and highly efficient.

Additionally, the software solution also automates marketing activities. With this solution, users will be able to engage prospects through SMS messages, emails, drip marketing campaigns, and more. The system also helps you keep track of activities through all touchpoints such as blogs, emails, online ads, phone calls, and website. You can also segment your lead list based on lead scores, behavior, geography, and more.

Accelerated sales and API access

LeadSquared allows users to accelerate the sales process by providing them with the ability to prioritize sale-ready leads with lead quality and lead engagement scoring. The platform automates lead assignment within the sales team by effectively pre-defining distribution rules and conditions. Users can set tasks and reminders so customer interaction can be handled with ease. And with the LeadSquared mobile app, you will be able to keep an eye on everything, especially the sales information, anytime and anywhere.

LeadSquared webpage screenshot conversion prediction machine learn

LeadSquared Pricing

LeadSquared offers different pricing for the marketing automation solution and the sales and mobile CRM solutions. Each of the two main solutions has three pricing plans for you to choose from. Check the packages below and see which suits your organization best.

Marketing Automation Plans:

Basic – $200 per month (billed annually)
  • 5,000 contacts
  • Drip marketing
  • Email campaigns
  • Landing pages
  • Website tracking
  • Lead scoring
  • Developer API
  • Email support
Standard – $600 per month (billed annually)
  • 25,000 contacts
  • Everything from Basic
  • Rules and notifications
  • Multiple domains
  • Salesforce integration
  • Webhooks
  • Phone support
Enterprise – $1800 per month (billed annually)
  • 100,000 contacts
  • Everything from Standard
  • Custom web events
  • Contact center integration
  • Dedicated account manager
  • Developer support
  • Visit vendor website for more information

Sales & Mobile CRM Plans:

Lite – $25 per user per month (billed annually)
  • 10,000 contacts
  • Lead tracking
  • Lead qualification
  • Lead scoring
  • Sales tracking
  • Visit vendor website for more information
Pro – $50 per user per month (billed annually)
  • 100,000 contacts
  • Everything from Lite
  • Email campaigns
  • Lead distribution
  • Sales automation
  • Visit vendor website for more information
Super – $100 per user per month (billed annually)
  • Unlimited contacts
  • Everything from Pro
  • Visual workflow builder
  • Dedicated account manager
  • Visit vendor website for more information

All packages from both solutions come with a risk-free, no credit card required 15-day free trial. You may visit the LeadSquared official website for more information about the software solutions and their pricing.


LeadSquared is a well-designed and highly efficient marketing automation software solution that covers much more than just the marketing automation component. With its tools and functionalities, LeadSquared also carries lead conversion and CRM solutions all in a single platform. There is a lot that you can do with this software solution that you won’t find in most of the leading platforms in the market. If you’re looking for a marketing automation solution, consider trying LeadSquared.

Marketing Automation Market Radar

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Leadsquared Product Overview

Languages Supported: English

Marketing Automation Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in February 2024.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Leadsquared Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Big Data
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Employee Database
  • Employee Onboarding
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Currency
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Site Access Management
  • Database
  • Custom Data Forms
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Employee Engagement
  • Sales Automation
  • Pipeline Management

Leadsquared FAQs

What is Leadsquared generally used for?

This service is generally used for sales and lead management, and marketing automations.

Does Leadsquared offer multi-user capability (e.g. teams)?


Who are the main user groups of Leadsquared?

Main users of this software are small and medium-sized businesses.

Does Leadsquared offer an API?

Yes, there is API offered.

Does Leadsquared offer guides, tutorials and or customer support?

Support offered: Help portal, FAQs, Knowledge Base, Phone Support, Video Tutorials.

What platforms does Leadsquared support?

LeadSquared is a web-based platform, with Android and iOS mobile apps.

What are some applications Leadsquared is commonly used in tandem with?

This service is commonly used in tandem with email, sales, and marketing apps.

Does Leadsquared integrate with any other apps?

It integrates with Gmail, Microsoft Outlook, GoToWebinar, Zopim, Live Chat, Olark live chat, CallRail, Ameyo, Facebook Lead Ads connector, Super Receptionist, Custom Dashlets Builder, Exotel & Twitter card connector, Zonetel, CallRail, RingCentral, SuperReceptionist, GoToWebinar, JustDial, Shopify, Magento, Bigcommerce, Salesforce, Microsoft Dynamics CRM, Contact Form, Unbounce, Instapage.

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