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What is LeadGen?

Build lead generation online forms to capture more leads from websites and landing pages. Capture & manage leads to grow your business.

Form-builder platform for lead generation, helping businesses and agencies capture more leads from web-pages. LeadGen App provides an intuitive builder to create online forms that can be embedded in web-page builders. Building high-converting forms is easy and doesn't require any coding skills.

With LeadGen App you can build complex flows, like conditional and multi-step forms very quickly. We also provide a range of features to increase lead quality, a lead analytics dashboard and A/B testing.

With LeadProof popups you can showcase your most recently captured form leads on your web-page, providing social proof in real-time.

How is LeadGen App different than other Form-builders:

1) Flexibility:
Easily create any type of form, whether it's a contact form, multi-step or conditional logic forms., customizing every element of your form to create unique form experiences.

2) Boost Lead Conversion Rates:
LeadGen App is build to help you generate more leads. We provide you with the tools to maximize results from your lead forms: Clean form UI, Dashboard for lead management, A/B testing and more.

3) Dedicated team and support: We provide 7-day support on multiple channels: Reach out via chat or email anytime. We also provide onboarding sessions and Zoom calls if requested to help you achieve your goals.

LeadGen scored 82/100 in the Lead Capture category. This is based on user satisfaction (82/100), press buzz (37/100), recent user trends (falling), and other relevant information on LeadGen gathered from around the web.

The score for this software has declined over the past month. What is this?

LeadGen Awards

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LeadGen Product Overview

  • Multi-step forms

  • Conditional logic forms

  • Calculator forms

  • A/B testing

  • LeadProof popups

Languages Supported: English

LeadGen Features

  • A/B Testing
  • API
  • Audience Targeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-App
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Landing Pages
LeadGen Pricing

LeadGen Pricing Plans


  • 1 Form
  • LeadGen App branding on Form


1 user(s) / month
  • 20 Forms
  • Removed LeadGen App branding
  • Capture unlimited leads


1 user(s) / month
  • 100 forms
  • Removed LeadGen App branding

Plans starting from: $49.00/month Credit card required: N/A

LeadGen FAQs

What is LeadGen generally used for?

  • Building lead forms for websites and landing pages
  • Building LeadProof popups
  • Testing forms for best conversion rates
  • Creating application forms
  • Creating feedback forms

What platforms does LeadGen support?

Embed into any HTML page-builder, incl. WordPress, Unbounce, Leadpages, Instapage, Clickfunnels, SquareSpace, Webflow, Wix, etc.

What are some applications LeadGen is commonly used in tandem with?

  • Email marketing automation
  • Zapier for integrations
  • Webhooks for integrations
  • Web-page builders to embed forms

Does LeadGen offer an API?

Not yet.

Who are the main user groups of LeadGen?

  • Small and medium businesses
  • Marketing agencies
  • Web design agencies
  • Lead generation services
  • Financial companies
  • Insurance
  • Mortgage brokers
  • Loan providers
  • Law firms
  • Software brands
  • B2B brands

Does LeadGen integrate with any other apps?

We provide different integration methods to connect your forms with third-party software and tools.

Use can use our Zapier App to connect your forms with more than 3,000 tools incl. CRM systems, email marketing tools and more.

We also provide webhooks integrations (POST method, Append to URL) to send data into other tools.

Does LeadGen offer multi-user capability (e.g. teams)?

Not yet. Companies can use the account with one login for several team members.

Does LeadGen offer guides, tutorials and or customer support?

Customer support is everything for us. We provide support via chat, email and Facebook community. We also have a help center with articles and a YouTube channel with tutorial videos.

LeadGen User Reviews

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