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What is Latana?

AI-Powered Brand Tracking We help brands make better marketing decisions by delivering world-class, scalable insights.

At Latana, we believe there is a better way to do brand tracking. We believe that brand and marketing leaders no longer have to base campaigns on guesswork, spending trillions and not sure at the end if it was worth it. We are passionate about bringing reliable data to the world of brand, finally providing a platform for brand marketing similar to what Google Analytics has been providing for other marketing channels for years. We unravel one of the least understood areas of marketing so you don't have to. Latana is here to help you grow.

Latana Awards

Latana currently scores 83/100 in the Brand Management category. This is based on press buzz (40/100), recent user trends (rising), and other relevant information on Latana gathered from around the web.

The score for this software has improved over the past month. What is this?
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Brand Management Market Radar

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Latana Product Overview

Languages Supported: English

Brand Management Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select Brand Management software for business. Published in November 2021.

Brand management software is used by companies and agencies to build and protect their brand image across all the channels used to connect with customers. This software makes it easier and more effective to manage the chaos of multi-channel content creation...


Latana Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Document Comparison
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-App
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Database
  • Social Media Monitoring
  • Optimized Search Processing
  • File Format Conversion
  • Brand Asset Creation
  • Template Designer
  • Net Promoter Score

Latana User Reviews

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