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What is Izenda?

Izenda is an OEM-ready BI platform designed for embedding by software companies. It provides self-service BI to end users inside the applications they use every day.

Izenda is a self-service reporting platform that embeds directly into web applications and connects to SQL Server, Oracle, MySQL, and other data sources. End users get an easy to use business intelligence tool for data discovery, fully integrated with the look and feel, navigation and data security of their application, viewable and sharable anywhere and on any device. Izenda embeds rapidly and seamlessly into applications to help software companies get enhanced analytics to market fast, improve sales and customer retention, and free scarce technical resources to focus on innovating their products.

Izenda scored 85/100 in the Business Intelligence (BI) category. This is based on user satisfaction (87/100), press buzz (41/100), recent user trends (falling), and other relevant information on Izenda gathered from around the web.

The score for this software has declined over the past month. What is this?

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Izenda Review

Editors' Review by the Business Intelligence (BI) Software Review Team

Izenda is a business intelligence software product that was constructed for original equipment manufacturers. It is designed to seamlessly integrate into third-party analytics software products. Doing this allows users to bolster their existing reports and analytics solution.

All reports and dashboards can be scheduled and shared, which allows companies to get team members to see and peruse the data given. It has the ability to deliver ad-hoc (as-needed basis) reporting so users get the information that is pertinent for the situation or project and gives users the ability to communicate visual analytics data with stakeholders or partners via a number of means.

iZenda homepage screenshot business intelligence end users deserve advanced technology

Izenda Features

Izenda’s three-tier embedded architecture enables users to integrate it into other software. The platform modules can be created, customized, and then easily shared with relevant parties.


Izenda users have the ability to create and customize dashboards directly from a browser. They are able to personalize, design, and view these in real time using the software. Izenda has a library of pre-built dashboards to choose from as well as several reusable report components. It has a drag-and-drop design, global and tile-specific filtering, and the ability to use text files as annotations for parts of the dashboard.

Aside from sharing these dashboards, users also have the ability to create private subscriptions, schedules, and alerts for them, so users can choose which people see what on the dashboard. It also has a presentation mode that is fully interactive for smoother consumption of data.

Self-Service Reports

Izenda produces real-time data discovery and ad-hoc reports to keep members of the team updated. Users can explore data sources using the search feature, and then they can format these reports, set up the necessary filters, adjust the functions, and create groupings for better organization. From here, users are also able to create calculated fields, pivot tables, and add charts and other different data visualizations.

The software also has a self-service content creation user interface that has fixed layout designers, smart tags, HTML level controls, and the capability to merge mail. Legacy reports and forms can also be created. Izenda has full export support for PDF, Word, Excel, and others. Separate content may also be further embedded from other sources through HTML.

Izenda has report lists that give at-a-glance text descriptions and users have the ability to search and sort through the data using various criteria for accuracy. Reports are designed using a grid-based design interface with an accessible array of report parts. Non-technical users are able to adjust reports by adding new filters and fields, and also by rearranging a particular grid. Ready-made reports are also available so users can create reports without completely starting from scratch.


Izenda has an HTML5 visualization framework for data. Users are able to design charts with a drag-and-drop interface and have access to comprehensive property menus. They are able to choose from a bevy of options including pie charts, funnel charts, treemaps, and heat maps. Izenda users can also add interactive geographical data visualizations for reporting. They can specify which functions, fields, and sub-reports can be used for shading, drill-downs, and bubbles. The software also supports animated dials, linear gauges, and color conditional formatting.
Administrative User Interface

Izenda’s administrative user interface gives users the ability to configure the product extensively. It is able to: connect to databases and data models, schedule reports and alerts, join tables, views, and stored procedures across databases, as well as manage tenant, role, and user permissions.

The software also gives users the ability to categorize and give aliases to tables and fields, as well as assign them business-relevant terminology. They can also hide fields with any sensitive or non-relative data, as well as predefine database relationships. It has the ability to create dynamic stored procedures and fields, set limits and timeouts, and it has preset report filters parameters. The software can keep the existing security model even when extensive adjustments have been made.

Self-Service Business Intelligence Portals

Izenda has the ability to deliver self-service analytics to partners and clients within a portal, extranet, or web application. The portal can be set up to give stakeholders key metrics on the product or service offered. The software connects across multiple data sources to give up-to-date data for analysis. Users can deploy it as a self-service analytics portal by deploying as the user’s own portal or integrating with the user’s existing portal or application.

Izenda Benefits

Izenda provides companies with flexibility because of its embedded architecture. Because of this, users are easily able to share visual analytics with stakeholders and partners, and the product even gives the users the ability to embed the data into third-party software solutions. Rigid licensing rules are easily circumvented because of its architecture. The software is also fully web-based so there is no need for any additional downloads of applications. This also allows it to be accessible on desktop, as well as a mobile device.

Its ad-hoc reporting ability makes sure members get pertinent data when they need it. Aside from this, users are also given a great deal of control because of its customizability. It provides an array of presets and templates when creating dashboards or giving reports, and its drag-and-drop interface makes it quick as well as easy to use.

Izenda is accessible because users are able to easily embed components they need and structure these parts to fit the application’s workflow, but also secure because it has the ability to lock down data, features, and library access through its comprehensive administrative user interface.

iZenda platform screenshot business intelligence quick secure integration

Izenda Pricing

Izenda gives a free-trial option for prospective users. There is also the Original Equipment Manufacturer licensing model that is provided as an annual subscription. This already contains all platform modules as well as licensing for an unlimited number of users, cores, and servers. They provide customized pricing after submission of some information.


Izenda is a flexible and customizable web-based software product that companies are able to use to create dynamic visual analytics, as well as share them with pertinent personnel. Reports, dashboards, or any other visualizations can be easily created and the embedding process for an existing portal or software becomes quick and easy. Its compatibility with mobile devices gives users the ability to analyze data on the go, and its ad-hoc reporting gives team members up-to-date pertinent information. Insights and possibilities are gleaned from its host of data sources, and the platform makes sifting through the compilations quick and efficient. Definitely, one of the better software solutions to consider.

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Business Intelligence (BI) Market Radar

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Izenda Product Overview

  • Self-service reporting and dashboards built to be embedded in applications

Languages Supported: English

Izenda Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Big Data
  • Calendar Management
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Inventory Tracking
  • Keyword Tracking
  • Link Tracking
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Supplier Management
  • Database
  • Data Conversion
  • Dashboards
  • Reports
  • Visualization
Izenda Pricing

Izenda Pricing Plans


50 user(s) / month
  • Up to 3 Data Sources
  • Dashboards & Reports
  • Scheduled Alerts


100 user(s) / month
  • Everything in Growth
  • Up to 5 Data Sources
  • Multi-Tenancy
  • iFrame Embedding
  • White Label


unlimited user(s) / year
  • Everything in Professional
  • Unlimited Servers
  • Unlimited Data Sources
  • API-Level Embedding
  • Integrated Security

Credit card required: No

Izenda FAQs

Who are the main user groups of Izenda?

Izenda’s embedded analytics platform was designed for use by software companies, solutions providers and IT development teams working inside of enterprise organizations. Our platform embeds a complete, fully white labeled business intelligence suite rapidly and seamlessly into their existing applications.

We offer an OEM-friendly licensing model that provides unlimited distribution of Izenda embedded inside applications as an annual subscription. It features:
* all Izenda modules (including Vision, Maps, Fusion, Forms and Language Pack)
* unlimited use - no per user, customer or core limitations or fees
* both production and development instances
* transparent, predictable pricing that aligns with future growth

What is Izenda generally used for?

Izenda helps software companies get enhanced analytics to market faster, improve
sales of their applications and customer retention, and free scarce technical resources to focus
on innovation. Our platform allows them to deliver real-time business intelligence to application end users that:
* Reports from multiple data sources
* Allows aliasing of database fields with business-friendly terms
* Lets non-technical users write queries without knowing SQL
* Leverages existing security models, including user roles and access rights, to tailor reporting for different users

Does Izenda integrate with any other apps?

Izenda is purpose-built as an OEM solution that empowers software companies to integrate analytics within their applications, whether they be in the cloud, on premise or a hybrid deployment. Fully exposed JavaScript, CSS and HTML, and over 900 configurable settings, methods and classes mean that Izenda's analytics can be styled to seamlessly integrate with any application.

What platforms does Izenda support?

Fully responsive, browser agnostic and touch-device ready, Izenda renders in pure HTML, to allow for creation and consumption of analytics anywhere, at any time. No desktop tools, plug-ins or separate mobile apps are required.

Does Izenda offer an API?

Yes. Izenda is highly customizable via the Izenda API.

What are some applications Izenda is commonly used in tandem with?

Government agencies, healthcare, financial services, education, logistics, insurance and manufacturing are just a few of the verticals that have deployed with Izenda. Our software is embedded inside EHR, HCM, CRM, SCM and other types of software. In fact, every day over a million end users worldwide rely on analytics from Izenda to make data-driven decisions.

Does Izenda offer guides, tutorials and or customer support?

Izenda professional work closely with our customers to guarantee a rapid and successful integration. This includes providing professional services to support optimal configuration and best practices for branding and adoption. We also provide additional training on site, tutorial videos, a robust wiki and customer support.

Does Izenda offer multi-user capability (e.g. teams)?

For application end users, Izenda allows the creation and sharing of reports and dashboards with other users - always respecting an application's tenant- and role-based security. For software companies, Izenda easily scales analytics across multi tenant applications.

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