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What is Instapage?

Instapage is a cloud platform that helps marketing teams and agencies to build landing pages.

Instapage provides complete service for online marketers to build landing pages without knowing to code, to generate leads, and to collaborate on projects.

The main purpose of this software is to boost the ROI on Google PPC, Facebook Ads, and other advertising platforms. It is integrated landing page creator, publishing suite, analytics, and collaboration system.

Users are able to design any type of landing page, especially squeeze pages, webinars, and thank-you pages. Another outstanding feature is its ability to easily integrate with all frequently used email service providers.

Instapage currently scores 89/100 in the Easy Website Builders category. This is based on user satisfaction (87/100), press buzz (62/100), recent user trends (rising), and other relevant information on Instapage gathered from around the web.

The score for this software has declined over the past month. What is this?
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Instapage Review

Editors' Review by the Easy Website Builders Software Review Team

A Review of Instapage Landing Page Builder for Marketing Teams and Agencies

Instapage is a cloud-based landing page platform designed for marketing teams and agencies. It allows users to create professional-looking landing pages even without coding experience or programming skills. It is a robust software solution that you can use to enhance your marketing campaigns through appealing and engaging landing pages.

With this landing page platform, marketing teams can easily build almost any type of landing page, with design and functions that adhere to the company’s marketing standards and preferences. Instapage comes with a wide range of features and tools that are tailored for ease-of-use and efficiency. And it will help elevate your marketing campaigns to the next level by improving your conversion rate.

How the Instapage landing page platform works

Unlike other marketing software solutions, Instapage is really geared towards a specific aspect of your marketing process, the design and development of landing pages. The platform provides users the ability to design and create their own landing pages the way they want it, with a wide range of tools and features.

Instapage is designed so that even the least experienced marketer can easily operate the platform with relative ease and convenience. So even with a marketing team that has very limited knowledge about coding or web design can build a professional-looking and well-optimized landing page for your campaigns.

With the Instapage landing page creator platform, you can create a wide variety of landing pages including squeeze pages, sales pages, mobile app download pages, thank you pages, webinar sign-up pages and even Facebook landing pages where you can easily create a tab on your Facebook profile/fan page. And even though Instapage may not have intended this specifically, but you can actually create an entire small/local business website using the platform.

Instapage wouldn’t be much of a landing page builder without its core design elements, which fortunately the software solution has tons. So, on top of the impressive library of templates this amazing platform offers, there are specific design elements available that allow you to customize your landing pages even further.

The Instapage design elements that you can effectively utilize when designing your own landing pages includes add headlines, add text blocks, upload images, add videos, add maps, add social media buttons, create custom buttons, create new sections and/or remove existing sections, customize forms, HTML section for incorporating custom HTML coding and so much more.

Keep in mind that each of these design elements has their own customization options. This software solution is really quite robust. And what makes it even more powerful as a web design program is that the platform allows you to layer these elements for more customization.

The benefits of the Instapage landing page platform

Having the ability to design and create landing pages is instrumental to marketing teams and agencies. It is one of the key aspects in any marketing process. And when it comes to providing marketers with the right tools and capabilities on a landing page builder, Instapage definitely does not fall short in that regard.

One of the most obvious benefits that users can expect from this platform is definitely the user-friendly design. This cannot be stressed enough. In case you haven’t noticed, ease-of-use is mentioned quite a bit in this entire review. That is because it’s one of the key aspects most people look for when choosing almost any type of product, especially when it comes to software solutions where things can get really complicated for individuals who may not have adequate knowledge about the platform they are using.

Another clear benefit that Instapage provides its users is the integration. A software solution that seamlessly integrates with third-party applications and tools is always a good thing nowadays. Instapage offers a number of integration options to keep users connected with their customer-base through various channels and resources.

With Instapage, you have the ability to integrate the platform with over 20 marketing tools and applications currently existing in the market. Some of which you might already be using, making it easier for you to incorporate Instapage into your system or vice versa. With seamless integration, your landing page designs get to be highly responsive affairs—especially on mobile devices which are what web design is all about these days. Ever heard of the mobile-first approach in web design?

The design elements that are available with Instapage allow users to create a landing page that not only look appealing and professionally made, they have true value and practicality as well, as they can undoubtedly improve the online experience for your customers and site visitors, which in turn helps to increase conversion rate and your sales.

Keep in mind that Instapage, as a landing page builder, utilizes the drag-and-drop system. This means instead of a grid-based page building process like what you would normally use on WordPress, this platform actually allows you to drag and drop each individual element on your landing page to where you want them positioned. Again, this is why Instapage is so easy to use.

Additionally, Instapage also comes with other cool features and design elements like widgets. The widgets allow you to insert specific elements in your pages such as countdown timers, CTA buttons and so much more.

The extensive collection of customizable templates, more than 200 in fact, gives users the ability to come up with really unique fully customized landing pages. The selection of templates makes the build process a lot easier as well, since you won’t have to start from a blank slate. Again, ease of use.

When you opt for Instapage as your primary landing page builder, you also have direct access to over 33 million stock photos from Bigstock. Now it’s super easy to find professional stock images and insert them into your landing page. However, there is a bit of a drawback, depending on how you look at it. Each individual image you choose has to be purchased separately.

Pricing for the Instapage landing page software solution

Instapage offers four pricing plans for marketing teams and agencies, three of which come with a 14-day free trial, complete with all features and tools outside of the Enterprise plans. No credit cards and no contracts required. Interested parties have the option between monthly and annual billing. Check out these pricing plans and see which one you feel is best suited to your online marketing needs.

Core (Ideal for novice or new digital marketers)
$68 per month billed annually / $76 month-to-month billing

• Real-time collaboration
• Pixel-perfect design
• More than 20 integrations
• 14-day free trial

Optimizer (Best suited for advanced marketers)
$113 per month billed annually / $126 month-to-month billing

• Everything from Core
• Unlimited A/B testing
• Heatmaps
• Dynamic text replacement
• 14-day free trial

Team & Agency (Great value for marketing teams and agencies)
$203 per month billed annually / $225 month-to-month billing

• Everything from Optimizer
• Branded lead notifications
• Audit log
• 15 private subaccounts
• 14-day demo

Enterprise (customized pricing and capabilities for advanced functionality)
Contact Instapage for custom quote

• Everything from Team & Agency
• Customer success manager
• Professional services
• Advertising attribution
• Migration services
• Demo available

For more information about Instapage’s pricing and custom subscriptions, you can visit their official website or contact the vendors directly. You will also find on the pricing page of their website a complete list of all the features that come with each subscription package.

The bottom line

So is this a marketing software solution worth choosing, worth paying for? Well, it really depends on what your needs are as a marketing professional or as an agency. If you want a simple yet powerful landing page platform packed with all the tools and features necessary to build a professional landing page, then yes. Instapage is worth the investment.

But if you’re looking for something more than a landing page builder, a web design platform that will help you develop a fully working website from scratch, then this platform might fall short on that. Sure, you can probably build a decent small business website using the platform, but it’s going to be limited.

A good rule of thumb when choosing a software solution is to assess your specific situation. Know what your capabilities are, know which aspects of your processes you’re already good at and know which areas you’re lacking. And if the software platform can help improve those areas you’re falling short on, then you have yourself a pretty decent solution.

Easy Website Builders Market Radar

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Instapage Product Overview

  • Template importer.

  • Drag & drop WYSIWYG editor.

  • SEO plugin.

  • Support for video.

  • Social widgets.

  • Publish to multiple domains.

  • Team member & client access.

  • Group pages into campaigns.

  • Edit landing pages at any time.

  • Lead-gen dashboard.

Languages Supported: English

Easy Website Builders Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Easy Website Builders software for business. Published in April 2024.

These products help create and launch a website easily and quickly. They offer an ideal solution for business owners or professionals who want to get started quickly, with no knowledge of coding required. Key software features of easy website builders inclu...


Instapage Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Landing Pages
Instapage Pricing

Instapage Pricing Plans


Licence / Month
  • Real-time Collaboration
  • Pixel-perfect Design
  • 20+ Integrations


Licence / Month
  • All Core Features, Plus:
  • Unlimited A/B Testing
  • Heatmaps
  • Dynamic Text Replacement

Team & Agency

Licence / Month
  • All Optimizer features, plus
  • 15 Private Sub-accounts
  • Branded Lead Notifications

Plans starting from: $68.00/month Credit card required: No

Instapage FAQs

What platforms does Instapage support?

This is cloud-based app.

What are some applications Instapage is commonly used in tandem with?

Instapage is commonly used in tandem with CRM, Email Marketing, and Analytics software.

Does Instapage integrate with any other apps?

Integrations: Salesforce Sales Cloud, MailChimp, HubSpot Marketing, Wordpress, Zendesk, Shopify, Zoho CRM, Campaign Monitor, LiveChat, Olark live chat, Zapier, Marketo, Freshdesk, Google Analytics, Infusionsoft, Constant Contact, SharpSpring, LinkedIn, Twitter, Facebook, and more.

What is Instapage generally used for?

Instapage is used for landing pages building and lead generation.

Who are the main user groups of Instapage?

Main users of this service are online marketers in SMEs and large enterprises.

Does Instapage offer multi-user capability (e.g. teams)?

Yes, Instapage offers multi-user capability.

Does Instapage offer an API?

There is no API offered.

Does Instapage offer guides, tutorials and or customer support?

Support: Live Training, Help Center, Videos, Webinars, Online Support, Phone Support.

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Instapage Alternatives & Competitors

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Instapage User Reviews

Average User Rating:
4.34/5 based on 422 user ratings.
Your Rating:
User profile picture

"Very good landing page tool"

What do you like about Instapage?

This platform is very good, very useful, it allows you to create landing pages in a very simple way but with a high quality result, it has a drag system that allows you to add or delete something that you do not like on your landing page, I've used it about 10 times, it also allows me to measure the performance of each landing page to understand what I like most about each user who has visited my landing pages and I normally use them to make the next sales and expand my List of prospects to then offer my production. It is the most intuitive software I have used. It works exactly as you need it.

What do you dislike about Instapage?

Making the images align to the middle was a conjecture. It would lock in the middle of other objects against the middle. I can not define the exact measurements of the real image. The shapes were really big and bulky and there was no way to lose weight. And maybe more features, like the gallery for viewing photos

What have you been using it for and what problems did Instapage solve?

My general experience with Instapage was very satisfactory. I made my first landing page for the installation and registration campaign of the application and the team leader was surprised with the conversion percentages! The conversion rates almost doubled in the first campaign.

Ease of use
Value for money
Customer service
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