Hull

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What is Hull?

Customer data platform for growth engineers in SaaS startups. One unified customer database to unify, transform, enrich, segment data in all your tools in real-time.

Collect everything about each customer, and everything they’ve ever done, ever, in one complete profile. Connect your tools, databases, and tracking to feed customer data into Hull through our integrations, SQL Importer, Hull.js, and The Hull API.

Hull automatically unifies user history across devices and tools to build perfectly complete profiles for all your users and accounts.

Enrich, cleanse, and transform customer profiles with simple JavaScript using Processor, a powerful, real-time editing environment for all your customer data in Hull. Write computed data back into Profiles.

Build precise, infinitely complex segments with all and any customer data in your Hull Profiles. Preview results, as you type. Save segments to sync across all your tools. Hull updates every segment in real-time.

Limit your sales CRM to only qualified leads, throttle your email sends, and manage your data enrichment by syncing specific segments to each tool.

Select User, Account Attributes and Segments to sync and update your tools through Integrations. Hull ensures data is correctly synchronized, and never dropped, at any volume.


Hull scored 89/100 in the Marketing Automation category. This is based on user satisfaction (93/100), press buzz (44/100), recent user trends (falling), and other relevant information on Hull gathered from around the web.

The score for this software has declined over the past month. What is this?


Hull Awards

  • Hull

Marketing Automation Market Radar

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Hull Product Overview

  • Unify customer data from all your tools and databases

  • Identity resolution for people and companies

  • Transform your customer data with plain JavaScript

  • Build segments from all of your customer data

  • Map and sync your data across all your tools in real-time


Languages Supported: English

Marketing Automation Software Buyer Guide 2021

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in October 2021.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

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Hull Features

  • 2-Factor Authentication
  • 360 Degree Feedback
  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Mining
  • Data Visualization
  • Email Integration
  • External Integrations
  • Feedback Management
  • File Sharing
  • File Transfer
  • Forecasting
  • Google Apps Integration
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-App
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • SEO
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Call Tracking
  • Click-to-Dial
  • Social Media Monitoring
  • Cloud Deployment
  • Migration to Cloud
  • Data Conversion
  • Software Integration
  • Sales Automation
  • Customer Service
  • Health Management
  • Process Reporting
  • Workflow Management
  • Pipeline Management

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