HCL Unica

What is HCL Unica?

HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for modern enterprise.

HCL Unica is a powerful enterprise marketing platform designed to manage your end-to-end marketing needs, from planning and execution to real-time personalization and campaign analysis. Built for marketers and powered by AI, Unica offers advanced marketing automation capabilities across a wide range of outbound and inbound channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, ATMs, and more.

Unica provides unmatched scalability and flexibility, with a cloud-native, premises-agnostic platform that can be deployed through containers or natively, making it easy to integrate with your existing MarTech stack. Its comprehensive suite includes industry-leading solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, enabling you to deliver hyper-personalized, data-driven marketing campaigns at scale.

Unica’s Core Capabilities:
* CDP: Unify customer data across touchpoints to enhance engagement and personalization.
* Campaign: Build and execute hyper-personalized multi-channel campaigns at scale.
* Journey: Orchestrate and measure multi-channel customer journeys in real time.
* Deliver: Seamlessly create and manage omnichannel experiences across email, SMS, WhatsApp, push notifications, and social media.
* Interact: Provide real-time, personalized offers across inbound channels.
* Optimize: Leverage AI to determine the optimal contact strategy for every customer.
* Link: Integrate third-party touchpoints and MarTech applications with ease using a no-code platform.
* Discover: Gain deep insights into user behavior and online journeys.
* Plan: Collaborate effectively to plan, execute, and manage marketing initiatives.
* Centralized Offer Management (COM): Centralize creative assets and offers for consistency and scalability.
* Insights: Monitor marketing performance through pre-built reporting templates.
* Director: Centrally manage all Unica applications, ensuring smooth operations across teams.

Compare HCL Unica

HCL Unica Awards

HCL Unica currently scores 86/100 in the Marketing Automation category. This is based on user satisfaction (84/100), and other relevant information on HCL Unica gathered from around the web.

The score for this software has declined over the past month. What is this?

www.hcl-software.com

Marketing Automation Market Radar

HCL Unica Product Overview

Hyper-Personalization: Target customers with tailored messaging and optimize real-time personalization using AI-driven insights.
Rapid Scalability: Scale up campaigns in minutes and deliver billions of messages daily with a reliable and robust platform.
Seamless Data Integration: Connect and work with data across platforms to trigger communications based on real-time behaviors.
Future-Ready: Reduce time-to-market with a cloud-native platform that eliminates IT dependencies while ensuring trusted compliance with privacy standards.
Global Collaboration: Centrally manage enterprise-wide campaigns while empowering localized teams with customization capabilities.

Languages Supported: English, French, German, Spanish, Italian, Japanese, Korean, Portuguese, Russian, Chinese

Marketing Automation Software Buyer Guide 2025

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in July 2025.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

FREE DOWNLOAD Marketing-Automation-Software-Buyer-Guide-2018.pdf

HCL Unica Features

A/B Testing
Analytics
API
Audience Targeting
Batch Permissions & Access
Brand Management
Budgeting
Calendar Management
Contact Management
Contact Sharing
Conversion Tracking
CRM Integration
Customer Management
Dashboard
Data Export
Data Import
Data Visualization
Email Integration
External Integrations
Forecasting
Google Apps Integration
History/Version Control
Inventory Tracking
Keyword Tracking
Lead Management
Lead Scoring
Link Tracking
Marketing Automation
Multi-Account
Multi-Currency
Multi-Site
Multi-User
Notifications
Password & Access Management
Project Management
Referral Tracking
Scheduling
SEO
Social-Media Integration
Supplier Management
Third-Party Plugins/Add-Ons
Travel Management
SMS
Custom Data Forms
Call Tracking
Call Disposition
Softphone
Sales Motivator
Click-to-Dial
Bug Tracking
Social Media Monitoring
Sentiment Analysis
Collaboration Support
Automated Conversion
Net Promoter Score
Landing Pages
Sales Automation
Behavioral Tracking
Campaign Management
Release Management
Test Management
Dashboards
Reports
Design Templates
Compliance Tracking
Approval Workflows

HCL Unica FAQs

What platforms does HCL Unica support?

HCL Unica is a cloud-native platform, and it can be deployed in various environments. Here's a breakdown of the platforms it supports:

Cloud Platforms:

Google Cloud: HCL has a strong partnership with Google Cloud, and Unica is available on this platform. This offers scalability, security, and global reach.
HCL Now: This is HCL's own cloud offering where Unica is available as a service.

On-Premises: Unica can also be deployed on-premises, giving organizations control over their infrastructure.

Who are the main user groups of HCL Unica?

While HCL Unica is versatile for many sectors, industries like retail, financial services, telecommunications, and healthcare particularly benefit due to their need for personalized customer engagement and complex marketing operations.

What is HCL Unica generally used for?

HCL Unica is a comprehensive enterprise marketing automation platform that helps businesses orchestrate and personalize customer experiences across multiple channels.

It's used for a variety of marketing activities, including:
1. CDP: Unify customer data across touchpoints to enhance engagement and personalization.
2. Campaign: Build and execute hyper-personalized multi-channel campaigns at scale.
3. Journey: Orchestrate and measure multi-channel customer journeys in real time.
4. Deliver: Seamlessly create and manage omnichannel experiences across email, SMS, WhatsApp, push notifications, and social media.
5. Interact: Provide real-time, personalized offers across inbound channels.
6. Optimize: Leverage AI to determine the optimal contact strategy for every customer.
7. Link: Integrate third-party touchpoints and MarTech applications with ease using a no-code platform.
8. Discover: Gain deep insights into user behavior and online journeys.
9. Plan: Collaborate effectively to plan, execute, and manage marketing initiatives.
10. Centralized Offer Management (COM): Centralize creative assets and offers for consistency and scalability.
11. Insights: Monitor marketing performance through pre-built reporting templates.
12. Director: Centrally manage all Unica applications, ensuring smooth operations across teams.

Does HCL Unica offer guides, tutorials and or customer support?

HCL Unica provides a variety of resources to help users learn and make the most of the platform.
Here's a breakdown of the types of support they offer:
* Documentation
* Learning resources
* Community support
* Customer support

What are some applications HCL Unica is commonly used in tandem with?

HCL Unica is often used in conjunction with other marketing technologies to create a comprehensive and powerful marketing ecosystem. Here are some common applications that HCL Unica is used in tandem with:
* HCL Customer Data Platform
* Various CRM Systems
* Analytics Platforms
* Email Marketing Platform
* Social Media Platforms
* Content Management Systems
* E-Commerce Platforms