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What is Groove?

Groove is the first sales engagement platform to enable sales leaders to make sales strategy actionable.

Groove, a Clari Company, is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

Groove enables more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020.

To learn more, visit

Groove Awards

Groove currently scores 93/100 in the Sales Management category. This is based on user satisfaction (95/100), press buzz (45/100), recent user trends (rising), and other relevant information on Groove gathered from around the web.

The score for this software has improved over the past month. What is this?
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Groove Review

Editors' Review by the Sales Management Software Review Team

Groove is a sales engagement platform designed mainly for Salesforce. It helps managers, representatives and team members in selling smarter and increasing revenue. It is best suitable for chief sales officers, VP sales, chief revenue offers, sales managers and directors, and sales teams. With powerful features such as drip campaigns, subscriber management, reporting and analytics and dynamic content, sales organization is empowered.

With these tools, you can find the ones your business needs the most and save time in streamlining your daily operations. Overall, Groove becomes an asset that your business needs.

Groove Features

Groove offers users several powerful features to make sales management easier. Since the system is deeply integrated into Salesforce’s functionalities, you can expect the two platforms to work side by side. What you update in Salesforce, you’ll find in Groove. In line with this, here are the top five features found in Groove:

Email and calendar integration

Through Salesforce, your email and calendar information are automatically updated in Groove. This becomes useful since switching between different applications can be a tedious process. Additionally, manual data entry can be prone to errors. To avoid this, Groove has email and calendar integration, which allows sales representatives to stay up-to-date.

Salesforce integration

Since Salesforce is a customer relationship management software solution, you can expect a fully-featured customer database within its system. The database contains relevant data regarding customer records, emails, contacts, leads, etc. Being integrated with Salesforce allows users to view records from the Groove sidebar and customize which fields and objects can be displayed.

Campaign automation

Campaigns become easier to manage with this automated feature. Groove lets you create custom multi-step campaigns, personalized emails and reach out to contacts at a large scale. You don’t have to worry about not communicating with your leads on time—the automated tools are designed to ensure quality communication between the two parties.

Additional features under this category include analytics, collaboration and lead coverage. With analytics, you can identify which pipelines need nurturing and which accounts have been engaged. The second add-on, collaboration, allows your sales representatives to train the news ones by sharing the best performing campaigns. Lastly, lead coverage ensures your business that each contact will receive follow-up communication.

Sales analytics

Analytics provides sales teams with data-driven information and helpful insights regarding the performance of their revenue. With this feature, you can identify which part of your strategy or campaign needs improvement or follow-up actions. This ensures that the quality of your work is not undermined.

You can also enjoy a set of additional tools such as activity log, template performance and call statistics. The activity log provides users with real-time insights regarding all sales operations. This means being able to see which activities (calls, emails and tasks) have been completed. Template performance, on the other hand, lets you share successful templates within the workforce. Lastly, call statistics give managers a detailed report regarding the highest connect rates of your representatives’ calls.


The dialer is another automated feature that allows sales representatives to close more deals with customers by increasing the connect rate. This works alongside sales analytics. Its tools include click-to-call, local presence calling and auto-call logging.

When using click-to-call, users can start any call from Flow, Gmail or Salesforce. Sales representatives don’t have to worry about manual dialing and wrong numbers. The second tool, local presence calling, allows you to make calls from numbers with local area codes. This makes it easier to reach prospects if they receive calls from numbers they recognize. This reportedly boosts connect rates by 50%. The third tool is called auto-call logging, which is designed to sync all your call data from the dialer into the contact history of Salesforce. This improves the accuracy of your records.

Groove Review

Groove Benefits

These are the top three Groove benefits users can enjoy:

Optimized campaign management

Optimized campaign management ensures timely and quality communication between the sales team and its prospects. The multi-step campaigns are called “Flows” in Groove. With advanced campaign automation tools, users can easily see which prospects are not responding. This lets them turn their attention to the responsive ones, closing better deals and ensuring an increase in sales revenue.

Automated data entry

Manual data entry is time-consuming and error-prone. To avoid instances where data is entered twice or entered incorrectly, Groove provides an automated data entry system, that also enables email and calendar records to be synced automatically. This lessens the time you’d normally use just for entering data and lets you focus on other tasks at hand.

Additionally, Groove collects data regarding what your team is doing. You are given visibility over what your sales representatives are doing during their hours. This improves transparency in the workforce. Since all operations are automated, such as call dialing and sending emails, each action made by the team is taken into consideration by Groove.

Access valuable sales insights

Insights and analytics are highly crucial in strategizing your next drip campaign. With this feature, you can figure out which marketing campaigns are working and which ones need some working on. You also receive performance reports. If your performance is doing well, then you can share this with other team members to ensure an increase in revenue. If it isn’t doing so well then you can dig deeper into the problem and easily fine-tune it. At the end of the day, Groove provides you with detailed insights about the best course of action to take.

Groove UI

Groove Pricing

Compared to most software solutions, Groove does not offer fixed pricing plans to its users. Instead, its developers tailor their pricing to what your business needs. No free trial is available but in return, it is guaranteed that you’ll only be paying for the features you primarily use. You can also request a demo. Groove’s quote-based plans allow you to decide which features you want to be integrated into your system. It comes in two options—Groove Core and Groove Dialer.

Groove Core is the main option users are given. It comes with the following features: email and calendar sync, Salesforce integration, sales productivity tools, sales analytics, starter Groove Flow and account-based tools. You are also given an optional upgrade called the unlimited Groove Flow.

The second and optional addition is entitled Groove Dialer. With this feature, you can click-to-dial, have a local presence and Salesforce integration. However, at the end of the day, you’re the one who has complete control over what you want. Groove customizes each quotation based on what the team needs regarding sales organization.


When it comes to sales management, efficiency and organization are key values you need. In this advanced age, sales teams must work twice as hard just to close deals. Speed, quantity, quality and time matter most in improving efficiency and driving revenue. Instead of spending time and energy on just organizing your contacts and updating important information, sales teams can focus on talking to lead prospects.

By focusing on talking to lead prospects, you can expect an increase in your sales revenue. According to Groove, customers gain one to two hours of productive and active selling per day and per sales representative. Customers can also reach a 100% account coverage using the automation tools found in the system, as well as aim to achieve 25% more revenue from using Groove’s sales productivity features.

If you’re looking for a sales management software solution catered to address time-consuming tasks, then consider Groove as a top contender.

Sales Management Market Radar

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Groove Product Overview

  • Sales automation

  • Email sync

  • Personalized emails

  • Sales team activity

  • Meeting scheduler

  • Calendar sync

  • Dialer

  • Two-way Salesforce integration

  • Campaign automation

Languages Supported: English

Sales Management Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Sales Management software for business. Published in May 2024.

Software designed for sales management helps sales managers and their teams work through the sales process from beginning to end. The features of sales management software typically focus on areas, such as, developing and managing a sales force, defining a ...


Groove Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Expense Tracking
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • History/Version Control
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Currency
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial

Groove FAQs

What are some applications Groove is commonly used in tandem with?

  • Sales enablement solutions (Seismic, Highspot, etc.)
  • LinkedIn Sales Navigator
  • ZoomInfo

What platforms does Groove support?

  • Salesforce CRM
  • Gmail
  • Google Calendar
  • Microsoft 365
  • Microsoft Outlook

Does Groove offer guides, tutorials and or customer support?

Groove offers award-winning customer support and a host of customer education and training options

*Dedicated customer success managers
* Live product support via chat, phone, and email
* Regular check-ins and quarterly executive business reviews

* In-person, virtual, and self-service training for users and admins segmented by role
* Custom in-person training at the location of your choice
* Extensive self-service training through Groove University

Does Groove offer multi-user capability (e.g. teams)?


Who are the main user groups of Groove?

Revenue teams: Full-cycle Sellers, Account Executives, SDR/BDRs, CSM/Account Management, Marketing.

What is Groove generally used for?

To increase adoption of Salesforce and increase the productivity and effectiveness of revenue teams.

Does Groove integrate with any other apps?

Groove's native Salesforce integration eliminates data latency and errors and allows for real-time data sync.

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