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What is Goolara?

Available in on-premise and hosted deployments, Goolara Symphonie's intuitive interface that makes it easy to create sophisticated email marketing campaigns.

Available as either on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated email marketing campaigns without the hassles of other systems. Unlike some marketing software, Goolara Symphonie comes with everything you need to segment, customize and personalize your mailings for maximum impact. Its robust assortment of report features give you the ability to analyze every aspect of your campaigns, from the A/B split results, to time of day effectiveness. Symphonie’s rich functionality and robust API provides everything marketers need to orchestrate, track and act on their email marketing initiatives. Its interface is intuitive and easy to use. Its reporting abilities and dynamic content features are some of the best in the business. The software’s security features satisfy the most demanding network and compliance requirements, including functional-based permissions, audit logs, integrated passwords and a method of secure, real-time access to external data sources.

Now celebrating its tenth anniversary, Goolara, LLC has been in business since 2005. Their Symphonie digital marketing system is a versatile and feature-rich solution popular with agencies and other companies that work across multiple sales channels. Available as either licensed on-premise software, or as a cloud-based, hosted solution, Goolara Symphonie features an intuitive interface that makes it a breeze to create sophisticated digital marketing campaigns. Its interface is intuitive and easy to use.

Goolara currently scores 63/100 in the Email Marketing category. This is based on user satisfaction (80/100), press buzz (33/100), recent user trends (falling), and other relevant information on Goolara gathered from around the web.

The score for this software has declined over the past month. What is this?

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Email Marketing Market Radar

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Email Marketing Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in February 2024.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...


Goolara Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
Goolara Pricing

Goolara Pricing Plans


user(s) / month
  • Browser-based interface
  • All features included (automation, A/B Splits, transactional, etc.)
  • Free Salesforce integration
  • Internationalized
  • Visual flowchart automation feature
  • Dynamic content in every field.

Other pricing information:

Hosted: $200 USD for 10,000 messages sent per month; price drops as the volume increases. On-premise: Installation fee of $3,000 for up to 25k unique recipients. No per message cost after that.

Plans starting from: $200.00/month Credit card required: N/A

Goolara FAQs

Who are the main user groups of Goolara?

Marketers who want a full-featured email marketing solution, but don't like being hit with hidden costs for additional features such as transactional mail, A/B split testing, and workflow automation.

Does Goolara offer an API?

Yes, we have a very robust API.

What is Goolara generally used for?

Promotional, transactional, and triggered mailings for any purpose. Email marketing that requires report metrics. Automated email systems.

Does Goolara offer multi-user capability (e.g. teams)?

Yes. Licenses are company based, so there is never a limit on how many people within a company can use the product. Each can have their own log on, and the administrator can control the access capabilities for each employee.

Does Goolara integrate with any other apps?

It will integrate with any app that can access an API. Salesforce integration comes built in.

What are some applications Goolara is commonly used in tandem with?

Salesforce and other CRM systems.

Does Goolara offer guides, tutorials and or customer support?

Yes to all.

What platforms does Goolara support?

Symphonie is browser-based software, and works with all the popular browsers, such as Chrome, Firefox and Safari, Edge, etc. It is platform independent.

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