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What is Exactag?

Exactag provides advanced marketing attribution solutions, empowering businesses to optimize ad spend across multiple channels with precise data analysis and insights.

Exactag is a marketing technology company that specializes in providing multi-touch attribution solutions. The company offers tools and services that enable marketers to understand the effectiveness and contribution of each marketing touchpoint across different channels and devices.

Exactag's software suite includes the following:

Multi-Touch Attribution (MTA): This tool provides a granular view of the customer journey by analyzing individual user paths. It assigns conversion credit to different touchpoints based on their contribution to the final conversion, which helps in understanding the effectiveness of various marketing efforts.

Marketing Mix Modeling (MMM): This provides a holistic overview of all marketing activities, helping to understand the overall impact of offline and online channels. It analyzes historical data to identify trends and correlations and uses these insights to forecast future performance.

Budget Allocation: Based on insights derived from the MMM and MTA, Exactag's software helps marketers allocate budgets more effectively across different channels, campaigns, and activities.

Data Integration and Data Management Platform: Exactag's software also integrates with a wide range of data sources, allowing marketers to unify their marketing data in one place. It offers robust data management capabilities, enabling users to create customized reports and dashboards for easy data analysis and decision-making. Exactag is a Meta Business Partner.

Exactag Awards

Exactag currently scores 87/100 in the Marketing Analytics category. This is based on user satisfaction (100/100), press buzz (49/100), and other relevant information on Exactag gathered from around the web.

The score for this software has declined over the past month. What is this?
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Marketing Analytics Market Radar

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Exactag Product Overview

Languages Supported: English

Marketing Analytics Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in July 2024.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...


Exactag Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe
  • Net Promoter Score

Exactag FAQs

Does Exactag offer an API?

Exactag provides an API for Data Integration and Updating:

Data Integration: Allowing third-party services and applications to access and retrieve data from the Exactag platform. This could be used to pull marketing attribution data, customer journey information, or other analytics into another system.

Data Insertion/Updating: APIs can facilitate inserting or updating data in the Exactag platform from another system. For instance, you could potentially use an API to upload conversion data, transaction data, or other relevant information to Exactag from another system.

Does Exactag offer multi-user capability (e.g. teams)?

Exactag's platform is designed to be used by teams, which implies multi-user capability and allows multiple users to access the system at the same time, each with their own login credentials. This includes features like user role management, where different users can be assigned different levels of access and permissions depending on their role in the organization.

Who are the main user groups of Exactag?

Exactag's services are primarily designed for the following user groups:

Marketing Teams: Marketing teams across various industries can use Exactag's tools to better understand the impact of their marketing activities across various channels. This includes both digital and traditional marketing channels. The insights derived can help them optimize their marketing strategies and improve return on investment (ROI).

Digital Marketing Managers and Executives: Individuals responsible for managing online marketing campaigns can use Exactag to track the performance of various channels and campaigns. The multi-touch attribution feature can be particularly helpful for understanding the customer journey and the effectiveness of different touchpoints.

Media Planners and Buyers: These professionals can use Exactag to better allocate their media spending based on the insights derived from the platform. The software can help identify which channels and campaigns are most effective and therefore deserve a larger share of the budget.
Data Analysts: Data analysts can use Exactag's platform to manage and analyze marketing data from various sources. The platform's data integration and data management capabilities can greatly simplify the process of creating reports and dashboards.

CMOs and other Senior Marketing Executives: High-level marketing executives can use Exactag to gain a holistic view of their marketing performance. The marketing mix modeling feature can help them understand the overall impact of their marketing activities and make data-driven decisions.
Agencies: Marketing and advertising agencies can use Exactag's services to provide data-driven insights and recommendations to their clients. By demonstrating the effectiveness of different marketing activities, they can provide more value to their clients.

Exactag's services are applicable to a wide range of industries, from e-commerce and retail to travel and finance, among others.

Does Exactag offer guides, tutorials and or customer support?

Exactag offers guides, tutorials, customer support, and dedicated account management.

  • Guides and Tutorials: Exactag provides a comprehensive collection of guides and tutorials designed to walk users through the platform's various features and functionalities. This could include content that helps users understand how to set up and use the multi-touch attribution models, how to interpret the data provided by the platform, and how to use this data to optimize marketing strategies.

  • Customer Support: Exactag offers robust customer support options, which may include email, phone, or live chat support. Users can reach out to the support team with any issues or questions they encounter while using the platform. The team assists in resolving technical problems, offers guidance on the platform's features, and provides advice on best practices for using the service effectively.

  • Training: To ensure users can fully utilize the platform's capabilities, Exactag organizes training sessions. These could take various forms, such as live webinars or pre-recorded video sessions. The training covers topics from basic navigation of the platform to complex functionalities like setting up sophisticated multi-touch attribution models. These sessions are designed to empower users to derive maximum value from the service.

  • Dedicated Account Manager: For select clients, particularly enterprise-level accounts, Exactag assigns a dedicated account manager. This individual serves as the primary point of contact for the client, ensuring a smooth onboarding process, answering queries, and providing ongoing guidance to help the client fully leverage the platform. The account manager also takes responsibility for escalating any issues to the right teams within Exactag to ensure a swift and efficient resolution.

What is Exactag generally used for?

Exactag's service is generally used for managing and optimizing marketing strategies across various channels and touchpoints. Here are the primary use-cases:

Attribution Modeling: One of the key uses of Exactag is for multi-touch attribution (MTA), which involves tracking and assigning value to multiple customer touchpoints in the customer journey leading to a conversion or purchase. This helps marketers understand which channels, campaigns, or individual interactions have the greatest impact and contribute the most towards conversions.
Marketing Mix Modeling (MMM): Exactag is used for analyzing and understanding the effect of various marketing tactics on sales and customer behavior across online and offline channels. MMM takes into account both macro-level factors (like economic indicators) and micro-level factors (like individual marketing activities) to provide a holistic view of marketing performance.
Marketing Performance Analysis: Exactag is used to analyze the performance of different marketing activities. This could involve comparing the performance of different channels, campaigns, or even specific ads. This can help marketers optimize their strategies and improve return on investment (ROI).

Data Integration and Management: Exactag's platform can integrate data from a wide range of sources, allowing marketers to have a unified view of their marketing data. It offers robust data management capabilities for easy analysis and decision-making.

Budget Optimization: Based on the insights derived from MMM and MTA, Exactag's platform can be used for optimizing the allocation of marketing budgets across different channels, campaigns, and activities. This helps ensure that each dollar spent is contributing to the overall marketing objectives as effectively as possible.

Forecasting: With the insights and trends derived from historical marketing data, Exactag can be used to forecast future marketing performance and outcomes. This can help with strategic planning and decision-making.

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