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What is Drip?

Drip is a lightweight email marketing automation tool.

Lightweight Marketing Automation That Doesn’t Suck!
Drip allows you to craft every interaction with your leads, trial users and customers like an artisan.

Drip currently scores 89/100 in the Email Marketing category. This is based on user satisfaction (88/100), press buzz (50/100), and other relevant information on Drip gathered from around the web.

The score for this software has improved over the past month. What is this?

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Drip Review

Editors' Review by the Email Marketing Software Review Team

Drip is a software solution that is designed primarily for email marketing campaign building and process automation. It is a platform where a wide range of features is made available for its users. These features and functionalities scale to the varying business needs of companies, teams and individuals. Accordingly, Drip is considered as the world’s first eCommerce CRM, which means it is a perfect software solution for online stores and eCommerce companies. Some notable tools under this platform include automated lead magnet delivery, custom opt-in popups and Facebook Lead Ads.

Using Drip, you can reach out more to your audience as it provides targeted emails, analytics (in the form of customer data) and other marketing-related features. This ensures you are more attuned to the wants and needs of your subscribers. By being able to better understand their overall expectations for your services, then you can better empower your business through insightful data. Additionally, Drip allows for easy customization when it comes to workflow, ensuring your most critical processes are addressed and automated.

With automated eCommerce marketing, you can rely on Drip-powered marketing tools for meaningful engagement, long-term customer loyalty and personalized marketing experiences. Moreover, you can expand the reach and functionality of your business by integrating with the following platforms: Shopify, WooCommerce and Magento.

If you already have a custom store, you can integrate it with Drip to benefit from out-of-the-box features and gain deeper insight into your customer engagement.

Overall, Drip is an excellent email marketing platform, designed for various customer types ranging from freelancers to large enterprises. According to FinancesOnline, it is part of their top 50 CRM software products, which means the customers are satisfied with the services given to them. Customer testimonials have stated that Drip empowers their overall daily operations.

Drip Features

Here are the top four features of Drip:

Customer data

This feature is a centralized platform that you can use to track and use customer data across different channels. You can also benefit from tags, custom fields, events, lists and integrations. Overall, with Drip, you can gain a deeper understanding of how customers behave and what you can do to build stronger relationships with them.


Under this category, you will find sub-features that ensure a unique experience for your customer base. These are deep segmentation, behavior-based automations and tools to personalize customer experience. With deep segmentation, you can use tag, events and custom fields to view your online store’s performance. Secondly, with behavior-based automations, you can wait for the perfect time to engage with people. And lastly, personalized experiences are a way to ensure your customers can recognize your content and keep them coming back.


One of the main points as to why people employ software solutions is to ensure customers keep engaging with your content. With Drip, you do not have to worry about missing out on important messages from your customers. Since you benefit from behavior-based automations, you can instantly send messages to people when they are visiting your website or when they are opening an email from you. This also works with email, Instagram and Facebook—all of which ensure your content is driven to leave an impact on your customers.


Drip’s optimized interface allows you to make quick but data-driven decisions to improve your marketing strategies. Sub-features include automatic revenue attribution, which connects your store to Drip ECRM and helps you figure which among your strategies are bringing in significant revenue; dashboards that help you analyze your data thanks to their visualization features; and Workflow Split Testing, which helps you identify which types of experiences are the best fit for your audience.

Drip eCommerce marketing software

Drip Benefits

When you use Drip, you gain the following benefits:

Visual application

It is important to work with a fully functional and efficient platform when developing the best marketing strategies for your customers. While Drip is an easy-to-navigate software solution, it also provides a fun and interactive process to work with. Here, you can use a visual workflow builder that allows several components of your business to join and create seamless operations.

Automated workflows

With automated workflows, Drip allows you to focus less on manually managing your online store and more on your customer’s entire journey. Assorted triggers and automated responses ensure you are always updated on what is going on with your customers. Additionally, this feature allows you to save more time—time that can be used to engage with customers more.

Targeted campaigns

Drip allows you to be flexible with your email campaigns. This is especially useful in reaching out to more people from different walks of life and ensures they are receiving emails that are of use to them.

Drip Pricing

Drip does not have the same pricing as other software products in the current market. Instead of bundling selected features in a package for a given price, it charges you based on the number of people you have in your account. It also provides you with the same features, regardless of how much you are paying for. The only thing that the price is based on is the total number of people that you are working with.

Here is how Drip charges you:

  • For 0-549 people, you are charged $19.00 per month.
  • For 550-2499 people, you are charged $29 per month.
  • For 2500-2999 people, you are charged $39 per month.
  • For 3000-3499 people, you are charged $49 per month.
  • For 3500-3999 people, you are charged $69 per month.
  • For 4000-4499 people, you are charged $79 per month.
  • For 4500-4999 people, you are charged $89 per month.
  • For 5000-5499 people, you are charged $99 per month.

This goes on until 160,000 people. After that, you will have to ask for a customized quotation. Additionally, you can only send unlimited emails when you do not exceed 27,500 customers.

If you have less than 5,000 people in your account, you can check out Drip’s 14-day free trial version. This allows you to test out every customer-focused feature that Drip offers. No credit card information is required. Just provide your name and email address to get started with the free trial.

Drip has a wide range of powerful features that allow you to focus on writing meaningful messages to your customers at the right time during their entire journey. By customizing dynamic email campaign workflows and setting them on autopilot, you spend less time managing administrative tasks and more time in improving your online store.

When you subscribe to Drip, you benefit from the following:

  • Deep customer insights
  • Powerful segmentation
  • Multichannel automations
  • Detailed email analytics
  • Uncomplicated opt-in forms
  • MyDrip learning hub
  • Behavior and event tracking
  • Flexible API
  • Unlimited users
  • Impactful third-party integrations
  • Behavior and event tracking
  • At-a-glance revenue attribution
  • Chat and email support


As part of the email marketing automation software products in the current market, Drip is designed specifically with eCommerce features. Moreover, you do not have to worry about getting confused with the amount of data inputs you need to work with because Drip organizes them into a synchronized and intelligent platform. If you are looking for a software product that enables you to establish stronger relationships with your customers and connect loads of data across various media channels, then you should consider Drip as a viable solution.

Email Marketing Market Radar

Artboard 1 copy 4

Email Marketing Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in June 2024.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...

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